Need new business? Discover how LinkedIn and Facebook can be your best approach.

2. Harness Facebook & LinkedIn To
Grow Your Customer Base
Agenda
1. What to do prior to doing anything with Facebook or
LinkedIn.
2. Ideas for New Business Development.
3. Strategies and tactics for successful Facebook and
LinkedIn campaigns.
4. Three short (Under 3 minutes videos).
My Goal: is to have you walk out with IDEAS that you
can implement today that will help your business grow.

3. Goal is:
Model is:
Tools are:

4. Learn how
to…

5. Step 1 - Define your strategy for new business and what results
are you expecting
- More customers – how many
- More revenue – how much and when
- Additional clicks to website – how many over what period
- Downloads from website – how many over what period
- More walk in customers – how many

6. Step 2. (The Secret Sauce!) – YOUR Target Audience (Buyer Persona)
By defining your target customers you can:
 Better determine if there are enough potential customers for
your business
 Better meet the needs of your potential customer base
 Better meet your customers' needs and desires
 Target your marketing efforts to reach your most promising
prospects
 Craft your marketing messages appropriately -- to appeal to
your best prospects.

7. A benefit answers "So What? "
Features are characteristics that your product or service does or has.
Benefits are the reasons customers buy the product or service.

8. Step 3. – Present content that is valued by your Target audience.
(Remember their favorite radio station is WIIFM!)

9. Four Strategies for New Business
1. Additional dollars from existing customers/prospects.
2. New customers away from your top two competitors.
3. New customers within your category that are not your
customers or your top two competitors.
4. New customers outside of your category.

10. Content – Four Strategies for New Business
MY - Target Audience
MY – Desired Results

11. Listen for Target Audience, Results, and Content!
NBC Today Show
https://www.youtube.com/watch?v=i-rIYadXoms
Click below to watch video

12. How to get started?
A company page on Facebook and LinkedIn! (No cost to you)
WHY – PEOPLE!
1. Enables your company to connect, develop, and motivate
YOUR Target Audience to purchase your product/services.
2. Enables you to post information about your company in a
way that educates, informs and inspires YOUR target audience.

13. A company page on Facebook and LinkedIn! (No cost to you)
Benefit: Posting information to your customers and prospects.

14. PIN it! – always stays on top
Maybe your TOP performing post!

15. “LIKES” are important but ….
In most cases your
post will reach less
than 5% of your
“Likes”

16. To receive select what you want
to see.
I want everything ….

18. “LIKES” are important but ….
There are 56,000 monthly active Facebook women
in the Lakeland area that are interested in “Fashion Accessories.”
My post would only reach around 200 people …. How do I reach the rest?
Source: Facebook Insights: 10 Miles around zip 33813

19. YOUR Target Audience

20. Targeting Options

21. You Create It!

22. Targeting Options

24. Why did I get
this ad?Paid Ad
Why did I get
this ad?

27. Facebook Targeting
Click below to watch video
https://www.youtube.com/watch?v=Ed8qoNP1tdo

28. Kate Lake

30. Vontrice Brown

32. Audrey Gayle

35. Your Profile
Complete, Value Statements, CTA
Connections – Goal 500+
Mind set – Networking Event
It’s not Facebooks/Friends
Post Often
Post “Value”
Groups – Join 50
Be active

36. Make it easy to do business with you!

37. Need a Speaker?

38. Need a more work?
Get emails like this …

39. LinkedIn Advertising
Click below to watch video
https://www.youtube.com/watch?v=wWo6fXfQIPw

42. Secret Sauce --- GROUPS

43. Just in!

44. Top two Goals!

46. B2C Education – A Paper Bag!

47. Designer Hand Bags

48. Great local example –
Thorpe Heating & Cooling
Educational
Informative
Value
WIIFM