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Video game marketing tips

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Video game marketing tips

  1. 1. Video game marketing tips In this file, we share with you all information that related to video game marketing tips such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! About a year ago, I wrote 10 Video and Social Media Marketing Tips for Video Game Executives. Video games present unique marketing challenges and opportunities, so with E3 wrapping up last week, here are seven more digital marketing tips I’d like to add. 1. Make your video game fans into rock stars. Your fans are both your customers and your biggest marketing asset, so promote them! Create situations in which your fans can share their talents and passion for your video games. Run contests where fans are encouraged to create videos, art, photos and even essays. But don’t stop there. Promote not only the winners, but the entries along the way. This does two things. It promotes your fans by making them into rock stars, and it promotes the contest, the game and your overall brand. Video marketing. Free pdf download examples Page 1
  2. 2. Identify who your biggest fans are, and make sure they’re recognized as such. Others will follow, seeking a well-deserved place in the limelight. 2. Match the video game’s personality with its social media voice. Social media is the outlet that gives your games a voice. You decide whether that voice will be the voice of the game or the voice of the publisher. The game itself lives in a fantasy land, where zombies get shot in the face and pimps and hookers get run over with trucks. Publishers live in the real world, where companies get sued for saying the wrong things and people get fired. The disconnect happens when fans hop on Facebook or Twitter expecting to talk to that badass game they’re looking forward to, but are greeted with vanilla updates that were obviously written weeks in advance and double, triple, quadruple approved. Even the reactive engagement fans receive is from timid agency or internal social media teams that are hoping to get in and out without saying anything too inflammatory. What if you got in there, as the game, and really shook things up? Wrote in the voice of the game? Started a flame war or two? One bit of advice would be to get buy-in from your digital marketing team so you can share the responsibility when it blows up. But my best guess is that after the explosion clears, you’re going to see some happy new fans. 3. Promote your social media campaign with paid advertising. What? Social media isn’t free? If we build it, they won’t just come? No and maybe. Even if you’re starting a new campaign with millions of Video marketing. Free pdf download examples Page 2
  3. 3. likes, followers and subscribers, you still have to reach new audiences. Existing fans can’t be trusted to do that kind of heavy lifting. Say for instance you’re running a contest. Why would fans want to let everyone else know they’re entering a contest in which they’ll likely be competing against the people they’re letting know? They wouldn’t. That’s up to you. Paid banners, Facebook ads, video seeding and blog and publication outreach are all very important, especially at the start of a campaign, to raise awareness and get people involved. 4. Remember that you sell video games. This may seem obvious, but developing and launching digital marketing campaigns that involve videos, contests, interactive Facebook tabs, mobile games and apps can easily distract from the end, which is selling games. We’re creating digital playgrounds and amazing events for fans to interact with, leading up to the launch of the game. Looking at metrics like numbers of likes, followers, subscribers, it’s easy to forget that a certain percentage of these fans have to eventually buy something, or this was all a waste of time. I mentioned in my last article that building a fan base for future releases is important -- but at some point, people still have to buy stuff. We’ve been indoctrinated that social media is all about soft goals like raising awareness and building relationships with our customers. That’s a load of crap, and you can take all that feel-good hippie talk back to Yasgur’s Farm, because if games don’t get sold, we’re all looking for new jobs. The only relationship customers are interested in is the one that includes you being responsive to their needs, listening to them, responding to them and selling them a product worth buying. Do that Video marketing. Free pdf download examples Page 3
  4. 4. and they’ll be loyal until you don’t do that, at which point they’ll leave and tell their friends you suck, until you do it again. 5. Don’t get hung up on which social media platforms to use. To make your video game title ubiquitous, develop digital marketing strategies, creative and tactics that engage fans everywhere. Facebook, Twitter and YouTube aren’t the only games in town. Truly innovative digital campaigns are integrating social media platforms, mobile, outdoor, broadcast and newer tactics like augmented reality to create cross-media marketing experiences for their fans. Think in terms of digital marketing campaigns that take fans all over the Internet, simultaneously jumping back and forth between traditional and digital, between the real world and online. 6. Roll around in the mud with your fans. We recently wrapped a social media campaign for a fighting game that included a reality show where fans competed for a spot in the house and then competed against each other. The senior product manager for the game participated as the Dana White-esque host -- and it was awesome! Make videos, do interviews, let your fans know how committed you are, and they will be too. 7. Don’t f#@k with video gamers. If there’s one thing I’ve learned from being on the front lines of video game social media communications, it’s that video gamers do not like to be f#@ked with. They will reward you with their loyalty as long as you do what you say you’ll do, and be authentic and transparent with them. Video marketing. Free pdf download examples Page 4
  5. 5. They’re suspending their disbelief to enter the video game world you create, but that suspension of disbelief only goes so far. Test their loyalty, and they’ll digitally tear you apart and leave bite marks that can last a long time. II. Video marketing tips #1: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #2: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #3: Make your title count Video marketing. Free pdf download examples Page 5
  6. 6. Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #4: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will Video marketing. Free pdf download examples Page 6
  7. 7. increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 7

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