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Inbound Marketing: Process, Strategy & Tactics (106 Pages)

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- Inbound Methodology
- Inbound Process
- Inbound Strategy
- Inbound Tactics
- Buyer Personas
- Buyer's Journey
- Content Mapping
- Inbound Campaigns
- Lead Intelligence
- Lead Lifecycle
- Sales Enablement
- Closed-Loop Reporting

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Inbound Marketing: Process, Strategy & Tactics (106 Pages)

  1. 1. HUBSPOT.COM ASPIREDIGITAL.ORG INBOUND MARKETING PROCESS, STRATEGY & TACTICS
  2. 2. HUBSPOT.COM ASPIREDIGITAL.ORG INBOUND CONTENTS 1. Inbound Methodology 2. Inbound Process 3. Inbound Strategy 4. Inbound Tactics 5. Buyer Personas 6. Buyer’s Journey 7. Content Mapping 8. Inbound Campaigns 9. Lead Intelligence 10. Lead Lifecycle 11. Sales Enablement 12. Closed-Loop Reporting
  3. 3. HUBSPOT.COM ASPIREDIGITAL.ORG INBOUND MARKETING METHODOLOGY
  4. 4. HUBSPOT.COM ASPIREDIGITAL.ORG INBOUND MARKETING METHODOLOGY
  5. 5. HUBSPOT.COM ASPIREDIGITAL.ORG INBOUND SALES METHODOLOGY
  6. 6. HUBSPOT.COM ASPIREDIGITAL.ORG INBOUND MARKETING & SALES METHODOLOGY
  7. 7. HUBSPOT.COM ASPIREDIGITAL.ORG
  8. 8. HUBSPOT.COM ASPIREDIGITAL.ORG LEADS FOR CONTINUOUS IMPROVEMENT CUSTOMERS VISITORS & ROI
  9. 9. HUBSPOT.COM ASPIREDIGITAL.ORG 1. 2. 3. 4. INBOUND MARKETING PROCESS
  10. 10. HUBSPOT.COM ASPIREDIGITAL.ORG 1. TRAFFIC GENERATION 2. LEAD GENERATION 3. LEAD CONVERSION 4. ANALYSIS & MEASUREMENT Closed-Loop Reporting Campaign Performance Monthly Visits & Leads INBOUND MARKETING PROCESS
  11. 11. HUBSPOT.COM ASPIREDIGITAL.ORG INBOUND MARKETING FRAMEWORK
  12. 12. HUBSPOT.COM ASPIREDIGITAL.ORG INBOUND ACTIVITIES WORKSHEET
  13. 13. HUBSPOT.COM ASPIREDIGITAL.ORG HUBSPOT MARKETING & SALES TOOLS
  14. 14. HUBSPOT.COM ASPIREDIGITAL.ORG All-In-One Inbound Marketing Software HUBSPOT MARKETING & SALES TOOLS
  15. 15. HUBSPOT.COM ASPIREDIGITAL.ORG
  16. 16. HUBSPOT.COM ASPIREDIGITAL.ORG INBOUND MARKETING STRATEGY
  17. 17. HUBSPOT.COM ASPIREDIGITAL.ORG INBOUND MARKETING TACTICS
  18. 18. HUBSPOT.COM ASPIREDIGITAL.ORG INBOUND MARKETING ACTIVITIES
  19. 19. HUBSPOT.COM ASPIREDIGITAL.ORG
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  28. 28. HUBSPOT.COM ASPIREDIGITAL.ORG Content is the message your inbound strategy delivers, and is defined by purpose, format, and topic.
  29. 29. HUBSPOT.COM ASPIREDIGITAL.ORG
  30. 30. HUBSPOT.COM ASPIREDIGITAL.ORG
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  32. 32. HUBSPOT.COM ASPIREDIGITAL.ORG The active research process people go through leading up to making a purchase.
  33. 33. HUBSPOT.COM ASPIREDIGITAL.ORG
  34. 34. HUBSPOT.COM ASPIREDIGITAL.ORG The active research process someone goes through leading up to making a purchase.
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  39. 39. HUBSPOT.COM ASPIREDIGITAL.ORG LEAD LIFECYCLE STAGES
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  48. 48. LIFETIME OF A LEAD & LEAD LIFETIME VALUE (LLV)
  49. 49. HUBSPOT.COM ASPIREDIGITAL.ORG
  50. 50. HUBSPOT.COM ASPIREDIGITAL.ORG
  51. 51. HUBSPOT.COM ASPIREDIGITAL.ORG
  52. 52. HUBSPOT.COM ASPIREDIGITAL.ORG
  53. 53. HUBSPOT.COM ASPIREDIGITAL.ORG
  54. 54. HUBSPOT.COM ASPIREDIGITAL.ORG LIFECYCLE OF LEAD - CONTENT FOCUSED
  55. 55. HUBSPOT.COM ASPIREDIGITAL.ORG LEAD LIFETIME VALUE (LLV) CONTENT MAPPING
  56. 56. HUBSPOT.COM ASPIREDIGITAL.ORG The active research process people go through.
  57. 57. HUBSPOT.COM ASPIREDIGITAL.ORG
  58. 58. HUBSPOT.COM ASPIREDIGITAL.ORG
  59. 59. HUBSPOT.COM ASPIREDIGITAL.ORG
  60. 60. HUBSPOT.COM ASPIREDIGITAL.ORG ToFu MoFu BoFu BUYER’S JOURNEY CHEATSHEET
  61. 61. HUBSPOT.COM ASPIREDIGITAL.ORG BUYER’S JOURNEY CHEATSHEET
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  70. 70. HUBSPOT.COM ASPIREDIGITAL.ORG A less engaged contact typically comes from: - Optimized Pages - Blog Articles - Social Channels A contact showing interest typically comes from: - Ebooks - Guides - Whitepapers A contact ready for the sales team will likely come from: - Webinars - Tools - Free Trials A contact converted to a customer will result from: - Smarketing - Closed-Loop Reporting AWARENESS (TOFU) CONSIDERATION (MOFU) DECISION (BOFU) MQLLEADSUBSCRIBER SQL CUSTOMER WORKFLOW SUBSCRIBER TO LEAD WORKFLOW LEAD TO MQL WORKFLOW MQL TO SQL LEAD LIFECYCLE & FUNNEL STAGES
  71. 71. HUBSPOT.COM ASPIREDIGITAL.ORG A CAMPAIGN IS A SPECIAL KIND OF MARKETING PUSH
  72. 72. HUBSPOT.COM ASPIREDIGITAL.ORG
  73. 73. HUBSPOT.COM ASPIREDIGITAL.ORG
  74. 74. HUBSPOT.COM ASPIREDIGITAL.ORG A campaign is a special kind of marketing push. It aligns every one of your marketing channels and all of your content around a single goal and message. HUBSPOT.COM ASPIREDIGITAL.ORG
  75. 75. HUBSPOT.COM ASPIREDIGITAL.ORG Campaigns run for 4-6 weeks and have a clear end goal.
  76. 76. HUBSPOT.COM ASPIREDIGITAL.ORG
  77. 77. HUBSPOT.COM ASPIREDIGITAL.ORG CAMPAIGNS RUN FOR 4-6 WEEKS AND HAVE A CLEAR END GOAL.
  78. 78. HUBSPOT.COM ASPIREDIGITAL.ORG A CAMPAIGN IS A SPECIAL KIND OF MARKETING PUSH THAT RUNS BETWEEN 4-6 WEEKS AND HAS A CLEAR END GOAL.
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  94. 94. HUBSPOT.COM ASPIREDIGITAL.ORG
  95. 95. HUBSPOT.COM ASPIREDIGITAL.ORG MARKETING & SALES ALIGNMENT
  96. 96. HUBSPOT.COM ASPIREDIGITAL.ORG CLOSED-LOOP DATA SHARING
  97. 97. HUBSPOT.COM ASPIREDIGITAL.ORG
  98. 98. HUBSPOT.COM ASPIREDIGITAL.ORG MQL & SQL DEFINITIONS
  99. 99. HUBSPOT.COM ASPIREDIGITAL.ORG
  100. 100. HUBSPOT.COM ASPIREDIGITAL.ORG SALES-LEVEL AGREEMENT WORKSHEETS
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  104. 104. HUBSPOT.COM ASPIREDIGITAL.ORG
  105. 105. HUBSPOT.COM ASPIREDIGITAL.ORG INBOUND TEAM STRUCTURE
  106. 106. HUBSPOT.COM ASPIREDIGITAL.ORG

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