1.
DONALD WILLAIM ALES
(530) 330-4312
Auburn, CA
alesdon@gmail.com www.linkedin.com/indon-ales37256883
INNOVATIVE SALES AND MARKETING MANAGER
Organized Leader| Improve Processes to Increase Sales| Develop Profitable Long-Term Relationships
Known for being knowledgeable with a proven track record of analyzingthecompeti tion and deliveringconstant
results that exceed forecast.
EXPERTISE INCLUDE
 Developing sales and market plan
(20+ years)
 Advanced proficiency in technical
 sales,includingcontractnegotiations and
PowerPoint
 Exceptional relationship skillswith
multilayers of management
 Demonstrated skill in organizingand
efficiently managingprojects and teams
 Strong written and oral communication
skills
 Self-motivated, personable,professional in
appearanceand manner
 Reputation for achievingresults
SIGNIFICANTACCOMPLISHMENTS
 Identified and established new emerging markets alongwith a marketing strategy on a global scale.
o Organized product development from research and development to production and
final certification.
o Major aerospacequalification with LTV, Boeing, Northrup, and General Dynamics.
o Recognized for my achievement; promoted to Director of Marketing.
 Community volunteer leader for the Gold Country Fairgrounds in Auburn.
o Shared my passion and commitment with the community for a major capital
improvement.
o Appointed Project Manager; oversaw the fundraising efforts to raise the needed
$120,000.00 and built the new entrance within nine months.
o Received the Auburn Chamber of Commerce’s 2013 Volunteer of the Year Award for my
accomplishment.
 Established a local carpet and upholstery restoration business.
o Developed a business plan to secure start-up capital from SBA.
o Recognized as a leader in industry from my peers.
o Trained and mentored other “new” companies to procureSBA funding: and develop their
initial marketing program.
PROFESSIONAL EXPERIENCE
Salesand Marketing
 Established and developed the Heritage Foundation as a 501(c)3 to support the Gold Country Fairgrounds.
o Implemented a fundraisingprogramconsistingof new events, members, donors,gifts
and naming rights.
o Recruited and selected the inaugural Board of Directors.
o Cultivated my contacts in business,city and municipal government from my developed
relationshipsfor over 20 years.
 Responsiblefor the preparation of 3, 5 and 10-year strategic business plans.
 Managed and promoted sales on a new emerging composites market as the US delegate.
 Identified new productapplications with customers;utilizingnewtechnology

2.
o Created the IMX fishingrod
o Engineered the firstall compositebicycleframe
o Achieved material specification on multipleaerospaceprograms.
 Negotiated multiyear contracts for production quantities of our materials.
 Program lead on aerospace jointprograms involvingmultiplecompanies with specific production tas ks.
 Worked closely with all branches of the Armed Forces to develop engineered materials for advanced
aircraft.
 Documented results of sales activity and recommended techniques to increaseproductivity.
 Created and presented monthly sales reports to management and manufacturing.
 Met or exceeded sales forecastevery calendar year.
o Only sales representative to achieve this distinction.
PROJECT MANAGEMENT
 Sales ProjectManager for General Dynamics F-16, compositetail section redesign.
o Managed project from the conceptual stage, through development, and final
certification process.
o Supervised the workingrelationship between research and development, engineering,
and management to ensure the project remained in scope, deadlines were met, and
successfully received full material certification.
 Marketing Program Manager for the development of the IMX Loomis fishingrod.
o Identified composite material for a new application and subsequentdevelopment.
o Led to the production of a brand new product linefor the company and its customer
TRAINING/SUPERVISING
 Established and supervised a leadership retreatfor the Heritage Foundation Board of Directors.
 Trained and recruited a national sales force,customer servicedepartment, and established the sales call
reports.
 Trained new entrepreneurs in the carpet and upholstery restoration business.
ORGANIZATIONS
 City of Auburn; Economic Development Commissioner
 Leadership Auburn; Executive Committee
 Auburn Chamber of Commerce; Board of Directors
 Gold Country Fairgrounds Heritage Foundation; President
 Gold Country Fairgrounds;Board of Directors
 SAMPE
EMPLOYMENT HISTORY
APRIL 2013-PRESENT Executive Director/President Gold Country Fairgrounds HeritageFoundation
JUNE 2012-PRESENT Realtor River Ridge Realty
OCT 1990-DEC 2015 Owner Sierra Steam-Way
NOV 1979-OCT 1990 Sales/Sales Mgr./Dir. of Mktg. Hysol-Grafil/Courtaulds/BASF
EDUCATION AND PROFESSIONAL TRAINING
 Bachelor’s Degree Business Management, Marketing Minor: Eastern Michigan University
 Management Skills Certification,Columbia University
 Non-Profit Leadership Training,Placer Community Foundation
 Leadership Auburn Training,Graduate
 Real Estate License, Sierra College