1. WELCOME TO THE
DIGITAL REVOLUTION

2. what IN
TARNATION
IS DIGITAL?

3. DIGITAL IS ABOUT
BUILDING RELATIONSHIPS...

4. THROUGH ELECTRONIC MEDIA

5. NOT ONL SOCIAL MEDIA
Y Word-of-mouth
Sharing
Liking
Posting
RT
EMAIL VIRAL
MARKETING MARKETING
Facebook
Mobisites LinkedIn
Apps Twitter
SMS MOBILE SOCIAL Blogs
MARKETING MEDIA YouTube
Flickr
SEM ONLINE
SEO
BRANDING
PPC
ONLINE
WEBSITE REPUTATION
MANAGEMENT
Microsite
WebPR CRM

6. GREAT SCOTT!
WHY SHOULD
I INVEST IN
DIGITAL?

7. 68 PERCENT
The number of South Africans who
spend atleast an hour a day on the net

8. 1 IN 4
South Africans who use social
media as a tool to look for work

9. 130 MILLION
The number of ebooks downloaded
from the Apple iStore

10. FIFTY
The percent of companies in SA that
regulate the use of social networking
policies at work

11. 500 MILLION
The number of mobile subscribers in Africa

12. 3/4
The amount of Facebook users
who have ‘Liked’ a brand

13. 1 IN 6
Marriages in 2010 between people
who met through social media

14. 1 IN 5
Divorces blamed on Facebook

15. 3 IN 5
Gay couples who have met online

16. 200 MILLION
The average number of Tweets a day

17. WELL what are
we waiting for?
let’s get this
party started!

18. DIGITAL MEDIA IS NOT FREE

19. It takes
people!

20. It takes
technology!

21. It takes
time!

22. CREATIVITY
it takes!

23. HOT DIGGIDY!
SO WHAT ARE
THE BENEFITS OF
DIGITAL?

24. FIND OUT HOW PEOPLE REALL FEEL
Y

25. SPY ON THE COMPETITION

26. CREATE CONVERSATIONS

27. IMPROVE BRANDING

28. SHARING IS CARING

29. ADD TRANSPARENCY

30. CUSTOMER LOYALTY

31. MEASURABLE

32. EDUCATION

33. WHAT ARE THE
CHALLENGES
FACING THE
ONLINE SPACE?

34. FEAR

35. DIGITALL UNSA
Y VVY

36. PRIVACY

37. UNCERTAINTY

38. GENERIC

39. how can we
differentiate
ourselves
online?

40. KNOW THE AUDIENCE

41. CREATIVITY

42. WHAT ABOUT
TRADITIONAL
MEDIA?

43. 2037
The year newspapers in South Africa
will become extinct

44. FIFTY THREE
The percentage of people who said the internet
is their main source of news

45. 20 MINUTES 20 MINUTES
The time it took broadcast networks to report Osama bin Laden’s
death after it had been already circulated widely on social media

46. 24/7
The amount of time the internet is publicizing news

47. NO REPEATS

48. NO CENSORSHIP

49. MULTIPERSPECTIVE

50. HOW CAN
employees GET
INVOLVED?

51. ENGAGE

52. COMMENT

53. POST

54. TWEET

55. PIN

56. LIKE

57. THINGS ARE LOOKING UP

58. QUESTIONS?