Presentation by Shaheen Bi, Insight and Projects Manager at Sporting Equals

1. Equality In Doorstep Sport
Clubs
StreetGames National
Conference
Warwick University
11th April 2013
Shaheen Bi – Insight and Projects Manager
Sporting Equals

2. Sporting Equals
The objective of Sporting Equals
Raise awareness and understanding of the
needs of black and minority ethnic (BME)
communities within the sport and health sector
(in order to);
Change attitudes and increase participation in
sport and physical activity be it to play for fun,
compete, volunteer, or gain employment.

3. Sporting Equals
• Set up in 1998 - Independent Charity status in 2006
• Overall aim to get more BME people involved in
sport and physical activity
Participation Volunteering Employment

4. New Era…
– Sport England and Physical Activity Strategies
– Economic climate
– Olympic Games and legacy
– Doorstep Sport Clubs ( a great opportunity)

5. Equality? Know Your Patch!
 Identify who is not participating and why
 Will enable evidence based judgement as
to what needs to be done

6. Barriers and Negative Impact
 Activity stereotyping affects disabled people, men and women,
BME groups, lesbian, gay and bisexual people, certain age
groups and disadvantaged groups
 Sport and physical activity should not limit individuals from
certain groups into specific stereotypical activities
 Positive images of diversity can challenge these stereotypes
 Coaches and teachers have a strong role in ensuring that these
stereotypes are not promoted or adhered to
 Lack of cultural awareness (e.g. faith groups)

7. Solutions to Barriers
 Discriminatory practice – policies/rules in place to
prevent this and tackle it robustly if it occurs
 Childcare – provision on site, planning activity
 Carers – be accommodating, accompany free of charge
 Inclusive vs. exclusive – e.g. women only, disabled
provision can be valid and necessary
 Consult when planning activity

8. CONSUMER INSIGHT
RYAN Personal Circumstances
67% of BME groups live in most deprived local
authorities. Evidence suggests people like Ryan are more
likely to be unemployed, live below the poverty line and
have inhibited access to general service which will impact
on their quality of life and attitudes towards sport.
ADEEL
Whilst sports providers may have been engaging individuals
like Adeel through existing programmes like Kickz for a
number of years, cultural expectations (specifically family
demands) with regards to education, religion, wider family
responsibilities and work commitments are viewed as the
priority.

9. Successful Interventions
– Trust with the provider and its staff established and
a group feel safe that their needs (cultural &
religious) are understood and respected
– Take place in local facilities that are
appropriate, familiar, easy to access and affordable
– Developed and delivered through existing BME
community groups

10. Successful
Interventions ctd…
– Those that offer single sex sessions and make clear
in the service information how the environment and
delivery will take into account religious and cultural
needs
– Those where transport is made available
– Those where BME individuals are represented on the
staff of the facility
– Interventions that involved BME communities in the
assessment of the needs and delivery of the
intervention

11. SCENARIO
A club in existence for over eighty years within a community, has
substantially changed over the last twenty years.
The club is seeing a substantial reduction in the number of
participants and volunteers and many of the traditional members
have moved away from the immediate community.
Many of the juniors within the club are from BME communities.
Although parents/guardians come to watch, they appear to be
reluctant to come into the club house and engage with current
members.
Discuss the issues presented here and how you can increase
the number of BME volunteers ?

12. QUIZ

13. 1. Which category of sports men or
women have been voted BBC Sports
Personality of the Year the most times?
a. Footballers
b. Cricketers
c. Athletes
d. Motor racing drivers

14. 2. How many world title fights did Mohammed Ali
contest under the name Cassius Clay?
a. zero
b. one
c. five
d. ten

15. 3. How many times have London hosted the
Olympic Games (including 2012)?
a. One
b. Two
c. Three
d. Four

16. 4. Which of these is not one of the 5 colours of
the Olympic rings?
a. blue
b. yellow
c. black
d. white

17. 5. What is ‘Tiger’ Woods’ first name?
a. Tiger
b. Eldrick
c. Wallace
d. Hank

18. Quiz (Answers)
Question 1: C - Athletes
Question 2: B - One
Question 3: C - Three
Question 4: D - White
Question 5: B - Eldrick