EXECUTIVE EDUCATION and LIFELONG LEARNING CENTER - ASIAN INSTITUTE OF MANAGEMENT (AIM) Brochure 2013. For an in-house program, company my choose the program topics that are suitable to its needs and adjust accordingly the duration of the program and can be run in a modular format. Pls, contact us : martinus.benjamin@ultimatesmart.com or +62 21 29655888 or +62 8161858888. Thank You.

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ASIAN INSTITUTE OF MANAGEMENT
EXECUTIVE EDUCATION
& LIFELONG LEARNING
CENTER
Think exceptionally.
Lead real-time.
Seize opportunities.

2. Executive Education
Programs
ASIAN INSTITUTE OF MANAGEMENT
Basic Management Program
Three-week Program
The Basic Management Program (BMP) is an interactive training program designed
for organizations that need to equip their first level managers with a broader
management perspective through an understanding of the basic management
principles and skills. It will teach the participants to understand the overall functional
organization of the company as well as the cross-functional relationship among its
units for an integrated approach to management.
First-line managers, Unit
supervisor, Entrepreneurs
Management Development
Program
Six-week Program
The Management Development Program primes the participating executive for
personal transformation in the strategy and leadership of the business, industry,
country and Asia in the global context. The progression oh themes, modules, topics
and learning activities deliberately become more complex, as the participant
engages co-participants, faculty, resource persons and alumni as learning partners.
The design of the six-week program challenges vigor, rigor and humor of individuals
and encourages collaborative thinking and action.
Middle-to-upper level
managers, Functional
specialists, Staff officers,
Entrepreneurs, Executives
of family-owned firms
Top Management
Program
One-week Program
The 2011 Top Management Program of the Asian Institute of Management is not the
usual executive training course that espouses management buzzwords and fads like
Blue Ocean, 7-S, SWOT, Porter, CSR. Rather, this is a workshop cum work-out
laboratory for executives who would like to address their existing problems with
fresh ideas and innovative approaches. It is an intense, interactive 5-day program
designed to develop organizational culture that innovates and executes.
CEOs, COOs, Managing
Directors, General Managers,
Vice President and Directors
GENERAL MANAGEMENT PROGRAM OVERVIEW RECOMMENDED FOR
LEADERSHIP PROGRAM OVERVIEW RECOMMENDED FOR
Human Capital
Management
Eight-day Program
Human Capital Management : Making HR and Business Partnership Work is an
eight-day program that examines in depth the HR Value Proposition. It will provide
HR professionals with a clear line of sight to the marketplace by linking HR activities
to what the stakeholders value-and not what HR is prepared to deliver. Indeed, value
is defined by the receiver, not by the giver.
To enable HR professionals to deliver value to its stakeholders, the program will
explore the perspectives of the customers who buy the product or service; the
shareholders who provide capital; the functional executives in marketing,
operations and finance who create wealth for the enterprise; and the employees who
produce the product and deliver the service.
HR Practitioners and
Consultants, Senior Staff,
and Line Leaders who wish
to maximize the performance
and potential of their
human capital.
NEGOTIATIONS : Changing
the Rules of the Game…
Winning the Game
One-week Program
In today’s collaborative environment of mergers, strategic alliances, and corporate
change, it is essential to build negotiation skills to attain corporate goals. This 5-day
course will provide negotiation skills as a critical framework for corporate capability
at all levels of the organization. The course on Negotiation will benefit companies
and individuals in various fields of operations, as well as those involved in strategic
business planning of joint ventures, alliances and other strategic partnerships.
Companies and individuals in
sales, Human resource
development, Law, Banking,
Franchise operations,
Strategic business
planning units.
Leadership Coaching Course
Skills for Strategic &
Effective Coaching
Three day Program
The Leadership Coaching course is highly experiential, effectively combining mini-
lectures with extensive group work and structured learning exercises. Participants
will discover ways to identify coaching opportunities, give and receive feedback, and
develop actions plans for improvement. They will learn how to strengthen their
listening skills, use appreciative inquiry, and other methods to get to the core of an
issue, and to measure success. Participants will gain the necessary insight to
harness their own self-awareness and deal with emotions, enabling them to
improve their interactions and successfully manage their employees and teams. They
will return to the workplace with knowledge and a new set of skills than can be
applied and shared with colleagues.
Business leaders, Managers,
and professionals working
with and in a team.
BANKING & FINANCE PROGRAM OVERVIEW RECOMMENDED FOR
Finance for Senior
Executives Program
One-week Program
Finance for Senior Executives (FSE) addresses the needs of Non Finance Senior
Executives from various fields of specialization who want to gain a more integrated
perspective of the inter-related functions of a firm. The course provides an
understanding of the underpinning financial concepts in strategic decisions. The
program’s tiered structure is appropriate for executives with varying levels of
familiarity with financial concepts.
Senior Executives from
non-finance functions.

3. ASIAN INSTITUTE OF MANAGEMENT
Enterprise-Wide Risk
Management Program
One-week Program
A course is designed to help the participant develop an integrated, firm-wide, and
risk-aware view of firm strategy and implementation. At the end of the course, the
participant will be able to use the tools of risk management to identify major
uncertainties facing his organization, assess opportunities and potential losses,
develop alternatives for risk handling and assess these alternatives in light of his
organization’s business goals.
Senior Executives of major
functional areas or business
units.
Measuring and Managing
Corporate Performance
Program
One-week Program
The course offers the participants a deeper understanding of the company’s
integrated strategy involving markets, competitors, employees, and customers. The
participants leave the program prepared to create value by leveraging their
organizations, financial, physical, and human capital. It also presents the framework
and models for integrating systems across all business functions and initiatives. The
course provides tools and techniques that are used by organizations to implement
strategy and sustain competitive advantage.
Senior Finance and Planning
Executives, as well as other
leaders-managers.
Strategic Investment
Management Program
One-week Program
A highly rewarding course leading to a broad range of various opportunities within
the financial sector. It covers the syllabus of general investment management and
develops an extensive understanding in a range of specialized areas such as the
management of equity and bond portfolios, company and project valuation,
commodities and foreign exchange products, alternative investments including
derivatives and structured products, and hedge funds.
Fund Managers, Investors,
Relationship Officers,
Compliance and Internal Audit
specialists and Executives
in the area of private
banking/wealth
management.
Strategic Financial
Analysis for Business
Evaluation
Four-day Program
Under current economic climate many companies are reevaluating their business
models. Executives are required to apply vigorous financial analysis as they
evaluate business performance, weigh potential acquisitions, and assess global
competition. This program focuses on the frameworks required to monitor
performance, forecast capital utilization, value strategic assets, and review
restructuring opportunities. You will return to your company better prepared to make
the key financial decisions that drive organizational performance.
Strategists interested in
industry and competitor
analysis, Financial
professionals or financially
oriented general managers
undertaking merger-and-
acquisition transactions,
and analysts or other
professionals researching
investment opportunities.
Fixed Income Investment
Two-day Program
The fixed income markets have witnessed significant changes and innovations,
resulting from factors such as the rapidly maturing swaps market and demand for
structured products. The increasing commoditization of the swaps market, along
with recent innovations in the credit derivatives market, has led to fundamental shifts
in core relationships. This course offers a comprehensive and compact coverage
on bond investment and risk management. Real-life cases of sovereign bonds
(including ROP bonds) will be used throughout the course.
Professionals in the following
areas : Corporate Finance,
Corporate Treasury, Capital
Markets, Audit, Product
Control, Risk Management,
Research and analysis,
Sales and trading,
Investment management.
Finance for Technical
Executives Program
Three-day Program
Beyond technical knowledge, today’s executive be able to use finance to persuade
corporate financial officers to fund projects, and use financial tools to address senior
management’s concern about risk. Applying basic principles of finance and
accounting to day-to-day and longer-term management activities will transform a
technical manager’s ability to achieve goals.
CIOs, head Scientist, R&D and
Product Development
Directors, Engineering and
Manufacturing Vice Presidents,
Corporate Strategists,
Project Managers, System
Information Managers.
MARKETING PROGRAM OVERVIEW RECOMMENDED FOR
Strategic Brand
Management
Three-day Program
A course that is designed to improve participant’s marketing skills and
understanding of customer based brand equity, building brand equity, brand equity
research and measurement, leveraging on primary and secondary brand
associations to build brand equity, branding strategies across the Brand-Product
matrix, managing brands over time and managing brands across geographical
barriers.
Business owners and
Executives with primary
knowledge of marketing
concepts and practice.
Strategic Finance
Program
One-week Program
A course designed to help the Senior Finance Executive play a key role in
measuring, creating and protecting firm value through the Finance function. The
participant will come to understand the role of the available tools for measuring
performance, assessing risk, increasing firm value, and creating strategic
alignment.
Senior Finance Executives.
Marketing Management for
Business Growth
One-week Program
The AIM Marketing Management for Business Growth brings the marketing
practitioner or aficionado to a new level of marketing thinking. It expands their
current understanding of new marketing concepts such as viral marketing,
marketing analytics and neuromarketing while at the same time uncovering new
dimensions in marketing mix optimization, international marketing and brand
management.
Marketing Executives/
Senior Executives
Strategic Marketing
Management
One-week Program
The course is designed to enable non-marketing officers and staff to understand the
basic principles of marketing as applied in marketing mix optimization, market
segmentation, product differentiation, consumer behavior control processes and the
measurement of marketing efficiency. Topics covered also include executing
advertising and promotions programs and leveraging customer and product life
cycles.
Marketing Executives/
Senior Executives.
Analytics for Market
Leadership
One-week Program
The course is designed to enable business managers and senior marketing
executives to understand the importance of business intelligence and analytics (BIA)
in day-to-day market decision making. The focus of BIA is to investigate the causal
factors behind organized business data. BIA applications in CRM, scoring and
predictive modeling will be introduced to participants as well as tools to measure
and assess market performance.
Middle to Upper Level
Managers.

4. ASIAN INSTITUTE OF MANAGEMENT
Managing Successful
Innovation Strategy
Program
Three-day Program
The program aims to train corporate teams to apply innovative approaches in
identifying and organizing business opportunities to unlock their commercial
potential through organic growth.
Participants will learn how innovation is aligned with strategy, how it is
operationalized through structures and processes and how external innovation can
be effectively tapped.
They be challenged to develop insights on their respective company culture,
practices and strategies, to identify areas for improvement in innovation practice,
and to apply what they’ve learned toward their companies innovation needs and
concerns.
Middle to Upper Level
Managers.
Strategic Innovation
Program
Three-day Program
Strategic Innovation should be the result of a creative but organized process that
arrives at breakthroughs which are implementable and sustainable. It is driven by a
holistic corporate strategy and is aligned to a unifying vision, thereby possessing the
strategic fit required for its successful implementation. A culture of innovation needs
to be developed and nurtured, the innovative organization has to be crafted, and top
management must conduct this process.
Middle to Upper Level
Managers.
Achieving Business
Excellence Program
Three-day Program
The program will offer insight to those companies in search of sustainable
prosperity and dedicated to providing the highest levels of service quality to
customers and clients.
The course program will provide a roadmap and essential tools for the challenging
but rewarding journey while offering a wonderful opportunity for participants to
network and benchmark with colleagues in their respective business.
Young high potentials, Middle
to Senior Level Managers,
HR Directors, CFO’s, VP’s,
Plant Directors.
Project Management
Program
One-week Program
Managing projects is critical skill which all managers need as more business use
projects to implement change in their organizations in order to stay ahead of the
competition, or at the least, stay in the game. Project management competency, no
longer optional, is essential for all managers. The program is designed to help
managers learn how a project management life cycle methodology and best
practices, that can be used for large and small projects, can help them cover critical
components of initiating, planning, executing and closing a project; learn general
management and leadership skills that can help them lead a project more
successfully and learn about adaptive project management, a new approach beyond
the traditional project management approach for implementing strategic and more
complex projects.
Mid-level and Senior-level
Managers who are assigned
to manage projects.
EXECUTIVE MBA PROGRAM OVERVIEW RECOMMENDED FOR
Business Analytics
Two-day Program
Today organizations have massive amounts of data at their disposal, not only
internally within the organization, but also from many other sources including
suppliers, customers, government and regulatory agencies and publicly searchable
databases. The challenge is to utilize this data in a meaningful way to assist in
making key decisions and driving organizational improvement.
The Business Analytics Program will not only demonstrate how organizations can
exploit business analytics to remain agile, but also suggest tools and techniques that
can be used across organization.
CFOs/General Managers,
Finance Professionals,
Business Analysts, Business
Planning Managers, Customer
Profitability Analysis, Business
Unit Managers, Management
Accountants, Finance
Managers, Sales and
Marketing.
Business Management
Program : Preparatory
Management Course for
College Students and Fresh
Graduates
Three-week Program
The Business Management Program for College Students aims to introduce its
participants to basic management skills and principles. The program is designed to
help students acquire the habit of critical thinking and to hone their problem solving
skills through case discussions. The program will also deepen the students’
appreciation for and understanding of accounting and finance, marketing,
economics, and project management.
College students and graduates
of business and non-business
disciplines such as science and
engineering, arts and humanities,
social science, public
administration, education and
healthcare.
Strategic Positioning for
Education Leaders
One-week Program
The program will expose educational decision-makers to best practices in
educational leadership and management leading to effective and efficient school
systems in a global environment. It aims to facilitate the transformation of
education into one that gives premium to excellence, ethics and sustainability. At the
end of the program, each participant will bring home a workable strategic plan for
one’s area of leadership accountability (the school or a department/unit) guided by
the processes of VMO-KRAPI-SPATRES.
Top Executives, Managers
and Administrators of
both public and private
educational institutions.
Executive Master in Business
Administration
Eighteen-month Program
The EMBA degree program transforms into change agents through a tripartite
relationship; managers/student, company’s top management, and AIM Faculty. The
program enhances the manager’s skills and competencies in four fronts :
environmental scanning for competitive advantage, critical thinking for best results,
creating customer and shareholder value, and organizational leadership.
Executives or promising
managers nominated by
organizations to become
strategic change agents.
SPECIAL PROGRAMS PROGRAM OVERVIEW RECOMMENDED FOR

5. Entrepreneurship
Development Programs
ASIAN INSTITUTE OF MANAGEMENT
Entrepreneurship
Development Program
Two-week Program
The Entrepreneurship Development Program seeks to provide owner-managers of
new ventures, family corporations as well as corporate entrepreneurs with the
strategic management expertise, cross-functional business know-how, and
leadership skills to ensure the growth and financial stability of their businesses,
especially in tough economic times. Participants will learn how to manage their new
or existing venture so it has, both, the innovativeness and speed of entrepreneurial
firms as well as the managerial expertise and financial soundness of big companies.
Owner-managers to become
strategic change
entrepreneurs.
Financing Growth for
Entrepreneurial Companies
Three-day Program
The program addresses the challenges of entrepreneurial finance, especially in start-
up ventures and growing companies. It aims to enable entrepreneurs, business
owners, and venture capitalists to make key financing decisions. e.g., what and how
much funds can and should be raised, when and from whom, in what form and at
what cost, how the capital should be structured, and what realistic business
valuation is. The course will help participants assess the financial health and
creditworthiness of their business, the risks that are financial and inherent to the
venture, and how to manage these risks.
Companies and individuals in
Sales, Banking, Franchise
operators, Entrepreneurs.
Creating Winning
Business Plans
Three-day Program
The course seeks to enable participants from start-up and growing companies to
develop business plans that will convincingly sell the concept for the new venture to
investors, creditors, partners, customers, managers, and employees. Such business
plans include analysis of the business opportunity and competition, a compelling
business model and strategy, as well as clear marketing, operations, and financial
initiatives with projected profitability and cash flow outcomes. An analysis of
enterprise risks as well as organizational and management plans to address such
risks make the business plan more convincing. Creating Winning Business Plans also
help management track, measure, and evaluate progress during implementation.
Companies and individuals in
Sales, Banking, Franchise
operators, Entrepreneurs.
PROGRAMS PROGRAM OVERVIEW RECOMMENDED FOR
• Executives come to AIM because of the Institutes four decades of
experience in imparting and enhancing knowledge and skills on how
to operate effectively in Asia, what business opportunities are
presented by Asian regional economic integration, and how to
develop sensitivity to the diverse cultures/belief systems, business
structures, as well as governance and regulatory environment in
Asia.
• AIM employs highly participative, interactive methods of
management training rather than one-way lectures. AIM makes
rigorous use of the case method and group projects. These
effectively simulate real world versus merely theoretical situations.
• AIM faculty have had extensive teaching, consulting and
management experience in Asia;
• AIM offers a multicultural, international experience. While many other
regional Asian programs are homogeneous within the country, AIM
student population is multinational.
• An appreciation of the distinct cultural heritage of Asia is strongly
encouraged at AIM.
Why
Executive Education
at AIM?

6. About AIM
ASIAN INSTITUTE OF MANAGEMENT
AIM IS THE PREMIERE GRADUATE SCHOOL OF BUSINESS
and management in Asia, offering world-class graduate
education that has molded Asia’s business, development, and
entrepreneurial leaders and managers for more than 40 years.
AIM is the acknowledged authority on Asian management
systems, which it infuses with a global perspective. AIM leads in
the region’s socioeconomic transformation by offering unique
educational opportunities and cross-cultural experience to
citizens from developing and developed economies. As an Asian
institute, AIM has created programs specifically for Asian needs
and uses an approach attuned to the Asian mind and to Asian
issues. AIM began as a school of business management, but over
the years, as it strove to be more responsive to Asia’s concerns,
AIM expanded the scope of its interests and activities to
encompass the management of government agencies, non-profit
organization, and small and medium enterprises.
Established in 1968 in partnership with Harvard Business
School, the Ford Foundation, and visionaries of the Asian
academic and business communities, AIM consistently makes it
to the best-of-the-best lists for exceptional quality of its full-time
MBA, executive education, Executive MBA Programs.
AIM’s commitment to management excellence has been
recognized by international organizations. AIM has been awarded
accreditation by the Association to Advance Collegiate School
of Business (ACCSB).
In 2002, the World Bank selected AIM as its strategic partner in
Asia with the establishment of the AIM-World Bank Global
Distance Learning Center. This makes AIM the first private
management education institution in the world to partner with the
World Bank. The Asian Development Bank has also designated
AIM as center of excellence and collaborator in delivering
programs that cultivate progress in Asian societies.
As a proof of AIM’s pledge to set world-class standards and
contribute to the community and to the world, AIM has received
numerous citations, including the 1995 Ramon Magsaysay
Award, the Asian equivalent of the Nobel Prize, for its role in
promoting international understanding and setting region-wide
standards for excellence. In 2001, AIM was honored with the first
Beyond Grey Pinstripes Award for Business School
Innovation in Social Impact Management. In 2003, the same
group singled out AIM for Excellence in Integration in Core
Curriculum. AIM is also the first graduate school of management
in the world to be awarded ISO 14001 Certification for its
Environmental Management System.
LEADERSHIP. EXCELLENCE. COMMITMENT
EXECUTIVE EDUCATION AND
LIFELONG LEARNING CENTER
ASIAN INSTITUTE OF MANAGEMENT
Joseph R. McMicking Campus,
Eugenio Lopez Foundation Bldg,
123 Paseo de Roxas, Makati City,
Philippines
Tel. nos : +632 8924011
Telefax : +632 8932050, 8932031
For inquiries, please contact :
Yola Genuino, Apple Ani or Ria Gonzales
Tel. nos : +632 8932050; 8924011
ext. 526, 228, 347, 345, or 365
EASY WAYS TO REGISTER :
Fax : +632 8932031 / 8923260
Email : excell@aim.edu
Online : http://excell.aim.edu
http://execed.aim.edu
IN PERSON :
EXCELL Office
3/F, Asian Institute of Management
123 Paseo de Roxas, Makati City, Philippines.
All participants receive :
• Instructional materials
• Lunch, morning and afternoon snacks
• Certificate of attendance

7. ASIAN INSTITUTE OF MANAGEMENT
• Ayala Land, Inc
• AVON
• Bangko Sentral ng Philippines
• Department of Education
• CEMEX Philippines
• Chevron Philippines
• Intel Philippines
• JG Summit, Inc
• Philippine Airlines
• Wyeth Philippines
• Sanofi Aventis Philippines
• Sun Life of Canada (Philippines)
• Solvay Pharma Philippines
• Globe Telecoms
• La Farge Semento
• Lopez Group
• Mirant Philippines
• Metro Bank Philippines
• Pfizer Philippines
• Jollibee Foods Corporation
• Glaxosmith Kline
• St Luke’s Medical Center
• SMART Telecoms
• SGV
• Shopping Center Management Corporation
• Starcom Media Vest
List of Corporate Clients - Philippines :
• Axis Bank of India
• Government of India
• JP Morgan India
• Syndicate Bank of India
• Raisoni Group of Institutions, India
• Dow Chemical, Japan
• DRB Hicom, Malaysia
• Oil and Natural Gas Corporation (ONGC), India
• FELDA, Malaysia
• Koram Bank, Korea
• Emerson Electric Asia Pasific, Hongkong
• Padiberas Nasional Berhad, Malaysia
• Citibank Asia
• Pfizer Asia
• Association of Authorized Land Surveyors of Malaysia
• Asia Pulp and Paper, Indonesia
• PT Bakrie and Brothers Services, Indonesia
• PT. Pfizer, Indonesia
• ASTRA International, Indonesia
• PT. Bank Central Asia, Tbk - Indonesia
• PT. Bank Niaga, Indonesia
• PT. Bogasari, Indonesia
• PT. Sinar Mas, Indonesia
• PT. Telkom, Indonesia
• PT. Excelcomindo Pratama, Indonesia
• PT. Austindo Nusantara Jaya, Indonesia
• PT. London Sumatra Plantation, Indonesia
• China National Offshore Oil Corporation, Indonesia
• CT Corpora (PARA Group), Indonesia
• Ciputra Group of Companies, Indonesia
• National Population and Family Planning Board
(BKKBN)
• Ordo Sanctae Ursula (OSU), Indonesia
• PT Indah Kiat Pulp & Paper Tbk
• PT PP London Sumatra Indonesia Tbk
• PT Telkom, Indonesia
List of Corporate Clients - Overseas :
h t t p : / / e x c e l l . a i m . e d u