Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Steps Alexander McQueen Presentation
1. A Different Kind
of Partner
Steps at
Alexander McQueen
Dawn Farrow
Do Something Different
2.
3.
4. A little about Steps Drama
Experiential drama-
based training that
inspires people to act
differently
Focus areas:
• Diversity & inclusion
• Leadership
• Performance
management
• Customer service
• Personal impact
www.stepsdrama.com
11. What we did
• Combined 1 day training workshop in Milan for
20 worldwide Store Managers
• Embedded that learning with a 3 month Do
Something Different Leadership Programme
• This is only Phase 1. Expect this to expand now
into the parent company, The Kering Group,
holder of over 20 luxury brands and > 30,000
employees
Alexander McQueen approached us back in the summer about doing a training programme for their Store Managers. AMQ designs and manufactures for AMQ, their haute couture line, as well as McQ, a more urban, younger focused line. They operate in 50 countries around the world and have 30 stores worldwide. They are known for giving exceptional service to their clientele.
An example of their work at their Milan headquarters.
DSD does not focus on giving training, so we took this opportunity to work with a partner of ours - Steps Drama - who focuses on training through acting to partner with us on this project.
Steps use drama to train. They have the role of actors, facilitators and coaches all in one. They hold a mirror up to show organizations what works and what doesn’t, using acting. Focus in the area of leadership and coaching, diversity and bias, and ethics.
Co-facilitated a 2 day leadership workshop, but prior to that, we spoke with the HR directors and Regional Directors worldwide to get an understanding of the issues. You’ll learn more later today about how we typically design bespoke programmes, but this one was unique in that we didn’t do a design workshop upfront, but instead used the research period to gather information to understand the pillars, or main objectives.
This pic is of the Steps Drama team as well as Karen at the Milan headquarters.
Those pillars were the basis of the overall training content for the day, and eventually for the follow-on DSD Leadership programme bespoke for AMQ. As you’ll learn later, these pillars, or objectives, are designed by the client based on their specific needs.
At the actual training event, Karen was able to begin designing the diagnostic questions and to formulate Do’s based on the actual content on the day, therefore truly embedding what they had learned.
The Doer’s themselves were asked to create their own Do – what are they going to change based on the day’s training event?
Our programme DSD AMQ programme will end in mid-February and thus far we’ve gotten fantastic feedback from the HR team who originally approached us. They said that this has highlighed a variety of issues that they didn’t expect, and they therefore would like us to be involved as part of the induction programme into any Kering company.
While this has been a successful client, the main takeaway is to highlight the unique offering we were able to create for this client by partnering with Steps. In their case it was Training through acting, and we were able to embed that learning with a bespoke programme, therefore emphasizing the skills of both of our companies.
