To be successful in the age of Big Data, organizations must be able to collect, analyze and disseminate data to make smarter business decisions. In this DataWeek 2012 presentation, Tom Carlock explains how data-as-a-service (DaaS) can help businesses improve productivity, reduce costs, and increase revenue through more effective data management across the enterprise.

1. Drive Better Business Results With
Integrated Insight In Your Applications
Tom Carlock
VP, Data-as-a-Service Strategies
carlockt@dnb.com
September 25, 2012

2. Big Data is only getting bigger…
2
Source: Column Five Media

3. Creating real opportunities – and challenges
Source: Avanade
3

4. Why is it so hard?
Organizational Silos Data Inaccuracies Lack of Accessibility
4

5. Bad data impairs decision-making and
significantly increases costs
5

6. But are you fully utilizing data to make better
business decisions to drive growth?
Of executives think the failure
90 to exploit the potential of
information results in lost
revenue.
Of companies report
obstacles in managing
and analyzing data.
85
6
Sources: *SAP **Autonomy

7. Improving actionable insight across the business
is a key priority for executives
7

8. You can achieve better business performance by
putting the right data in the right hands at the
right time
A study by MIT shows that companies that use “data-directed decision-making”
enjoy a 5-6% boost in productivity and outperform peers.
Complete the picture Connect on-demand to
with relevant context for the info you need –
smarter decisions in one place
360°
View
Trustworthy
Trustworthy
Start with accurate and current data that
8 you can rely on

9. To do that, you need to connect and deliver
consistent and relevant data across systems
Large CRM
Identify
Opportunities
Purchasing Marketing
& Supply Automation
Qualify Target
Vendor Campaigns
ERP, Risk
& Finance
Identify
Exposure
9

10. Then aggregate and deliver data from multiple
source for better insights
Rest Of World Data
ERP
SCM
CRM Data is kept
updated and D&B
synchronized — Database
automatically
210M+ Companies
100M+ Contacts
900+ Industry Reports
and Company Financials
MORE…. Risk
and MORE…
10

11. And deliver it real-time for improved
decision-making and better business results
Make requests
API Customer
Database THE INTERNET
Application
Receive answers
API to Customer
The API provides a flexible,
real-time, on-demand data
transfer capability for easier
integration into your business
processes and applications

12. D&B’s Data-as-a-Service offerings help you
embed intelligence across your enterprise
12

13. Demo
13