The introduction of voice answers and featured snippets requires significant time investment for SEO teams that are already struggling to keep up with expanding scope. This session will help digital marketers scale their instant answer research and optimization to get quick results without stretching contributors too thin.The introduction of voice answers and featured snippets requires significant time investment for SEO teams that are already struggling to keep up with expanding scope. This session will help digital marketers scale their instant answer research and optimization to get quick results without stretching contributors too thin.
11. Courtney Cox Wakefield 11 @CourtEWakefield
good audience research
interviewing sales teams
market research surveys
ethnographic research
review analytics
33. Courtney Cox Wakefield 33 @CourtEWakefield
good local optimization
implementing tools like
Yext or MozLocal to manage
local listings
34. Courtney Cox Wakefield 34 @CourtEWakefield
Digital Strategist
Manual Inputs
Local Management
Platform
35. Courtney Cox Wakefield 35 @CourtEWakefield
Digital Strategist
Manual Inputs
Internal Local
Database
Local Management
Platform
36. Courtney Cox Wakefield 36 @CourtEWakefield
Provider
Credentialing System
Electronic Medical
Records System
Digital Strategist
Manual Inputs
Internal Local
Database
Local Management
Platform
37. Courtney Cox Wakefield 37 @CourtEWakefield
scalable local optimization
Provider
Credentialing System
Electronic Medical
Records System
Digital Strategist
Manual Inputs
Internal Local
Database
Bulk Updates
Local Management
Platform
Childrens.com
Children’s Wayfinding App
MyChart
38. Courtney Cox Wakefield 38 @CourtEWakefield
scalable local optimization
Provider
Credentialing System
Electronic Medical
Records System
Digital Strategist
Manual Inputs
Internal Local
Database
Local Management
Platform
Childrens.com
Children’s Wayfinding App
MyChart
API