9. many companies don’t invest
in community building.
start now before they do.
Crush yourcompetition
@Mackfogelson
http://www.muscleandfitness.com/training/arms/get-grip-0
10. communities are full of
people who know other
people who are like them.
Get the rightcustomers
@Mackfogelson
http://pinterest.com/pin/258042253622760857/
11. communities develop
brand advocates who
become your business
development team.
Lower acquisition costs
@Mackfogelson
http://radio.foxnews.com/toddstarnes/top-stories/lsu-group-wants-football-fans-to-wear-crosses.html
12. from interruption to being
a part of a customer’s life.
The shift
@Mackfogelson
- Avinash kaushik -
13. - services based
- boring niche
- non-tech savvy audience
-18 month avg sales cycle
@Mackfogelson
Case Study
25. @Mackfogelson
Community Building
Foundational stuff Time
research & persona development
Blog Integration
social media & email marketing setup
intial strategy
revamp nav structure/transform pages
optimize website
30 days
30 days
30 days
60 days
60 days
60 days
27. @Mackfogelson
Community Building
Foundational stuff Time
research & persona stuff
Blog Integration
social media & email marketing setup
intial strategy
revamp nav structure/transform pages
optimize website
30 days
30 days
30 days
60 days
9 Months
9 months
35. @Mackfogelson
Industry Expertise
thought leadership goal breakdown
Push government innovation & efficiency
Drive neighborhood & Community improvement
change perception of city government
bridge the gap between building dept &
community development services
51. @Mackfogelson
Do all the Things
SAFEbuilt’s community building checklist
content, seo & outreach
email marketing
social media
community management
training
strategy & analysis
56. @Mackfogelson
Community Building
improvements in audience engagement
starting & having conversations
increasing who shares content
increasing applause & activity levels
getting the content right
57. @Mackfogelson
Community Building
improvements in long-term relationships
Leverage offline community
transform friends into brand advocates
increase subscribers to blog & email
increase pre & post customer outreach
60. @Mackfogelson
Measure somestuff
prove value of community building efforts
track events in google analytics
Track form submissions
set up & monitor custom dashboards
Place annotations in google analytics
utilize social media tools
73. @Mackfogelson
Measure this Stuff
The obvious community building indicators
engaged followers, social shares & applause
advanced segments related to content
click-throughs on socialy shared content
brand mentions & conversations
Traffic from social: visits & pageviews
comments & subscribers
79. b@Mackfogelson
Thank you
bOur blog - www.mackwebsolutions.com/blog
Link Bundle - bitly.com/bundles/mackwebsolutions/5
free communty building guide signup -
http://building-online-communities.mackwebsolutions.com