How i doubled distilled's social media following in 12 months

How I doubled Distilled’s
social media following in
12 months
CHERI PERCY

@distilledCheri Percy
Coldplay are topping the charts

The Olympics come to London

And so do I…

I do not have a personal social
media account
*gasp*

I had (and still have)
a lot of hobbies

I was a good promoter.

Ladyfest Paris 2012

One way to make friends..

A two day event of live music

Performance arts and exhibitions

I wrote for an online music
blog.

the girls are

the girls are team

We’ve been featured on The Guardian

And got a link!

I played in a Riot Grrl band.

Don’t know what a Riot Grrl
band is?

It looks like this…

And sounds like this…

Yes, I was a blonde then…

A pretty good band, in fact…

a refreshing kick in the
goolies to boring lad rock
and post-rocking
chinstrokers the land over..."
Drowned In Sound
@distilledhttp://drownedinsound.com/releases/10409/reviews/2163650-

Engaging with people online
to get the desired result

How I doubled Distilled’s social
media following

2013
19, 050
2012
7, 532

2012
1, 989
2013
4,245

2013
25,000
2012
15,000

2013
7, 646
2012
2, 352

@distilledwww.distilled.net
A bit of history…

You’ve been handed the keys to
corporate Twitter account, but
now what?
@distilledhttp://www.stateofsearch.com/what-should-i-tweet-tips-for-
planning-corporate-twitter-accounts/

No, that’s not really what I do,
Mum.

It’s about conversation not
broadcast

A community is “a group of
people sharing common
interests”

Starting the conversation

@distilledhttp://pinterest.com/distilled/contentcrush/
One month in…

@distilledhttp://pitchfork.com/peopleslist/
Pitchfork’s People’s List

@distilledhttp://www.beck.com/index.php/beck-mcsweeneys-present-beck-
hansens-song-reader-coming-in-december-2012
Beck’s Interactive Song Reader

@distilledhttp://www.incredibox.com/en/play
Incredibox

We got some kudos

And some new followers

Dizzy heights!

Identify the best social media
channels to suit you

How to measure social media
efforts
@distilledhttp://www.distilled.net/blog/distilled/how-to-measure-
social-media-efforts/

Tag your URL’s
@distilledhttp://www.distilled.net/blog/distilled/how-to-measure-
social-media-efforts/

Here’s the social traffic

Use the Google URL builder
@distilledhttps://support.google.com/analytics/answer/1033867?hl
=en

We recently launched this…
It looks like this…

Add your source

Add your medium

Name your campaign

Pro tip – Use Tweetdeck for
scheduling
=en

Buffer breaks things!
=en

Here’s my nice, tidy URL

Here’s Buffer’s version

Gah!
=en

And here it is all up in your Analytics

Similarly,
use the FB scheduler
@distilledhttp://www.facebook.com/Distilled/allactivity

Use the little clock here..

And find all your scheduled posts here…

Use sparingly though
@distilledhttp://www.distilled.net/blog/distilled/though-google-
analytics-was-all-about-seo-think-again

Exclusive content
for our G+ community

Turns out, not even our
community is on G+!

#DistilledLive videos

Building our presence on YouTube

295 subscribers
28, 490 views
799 subscribers
117, 671 views

#DistilledLive playlist

#DistilledLive
grew from there

Free Google+ Hangouts

@distilledDistilledLive | The SEO Toolkit with Craig Bradford
Sometimes these go well…

@distilledDistilledLive | The SEO Toolkit with Craig Bradford
What a guy…

Use content your colleagues
are producing

The Marketing Calendar

Project management

So, why not a traditional
calendar eh?

Discuss individual tasks

Add a project brief

Attach relevant documents

@replies within a card

Filter to see forthcoming
events

Significant Event filter ‘on’

Filter to things that are due

Assigned to me

What did this new system
teach us?

@distilledhttp://www.youtube.com/watch?v=1LMiHPIW5UQ
With supporting marketing

@distilled
http://www.distilled.net/blog/distilled/distilledlive-london-
mobile-sites-and-search/
With blog posts

With dedicated email campaigns

Use social to support these campaigns

Remember that State of
Search post from Hannah?
@distilledhttp://www.stateofsearch.com/what-should-i-tweet-tips-
for-planning-corporate-twitter-accounts/

Find the conversation
(and be part of it)
@distilledhttp://www.stateofsearch.com/what-should-i-tweet-tips-
for-planning-corporate-twitter-accounts/

Track your associated brands

Bookmark these for later

Using Favourites as online
testimonials

Twitter gives you the HTML code!

Media and Press page

My career development

A content strategy

@distilledhttp://www.distilled.net/blog/distilled/distilledu-is-going-free/
DistilledU Open Day

We have a system

We have checklists

We create shareable graphics

We plan partnerships

We give away free stuff…

We build our brand
(and our community)

What does a community
manager do then?

Build a structure
and plan ahead

Pick the right platforms
for you and your brand

Conversation
not broadcast

And free stuff!

@distilledViolet Violet at Norwich Arts Centre, 27th April 2013
For one night only…

Boy, was our email marketing
good.

A sold out event.

Thanks.
Any questions?
CHERI PERCY
Content and Community Manager
cheri.percy@distilled.net
• @distilled

How i doubled distilled's social media following in 12 months

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How i doubled distilled's social media following in 12 months