4. eDiplomacy
1. Myths & realities
2. A new context for diplomacy
3. Essential e-competencies for diplomats
– Case studies and experienced diplomats
1. Change and institutional capability
– Lessons from elsewhere
5. Online
activity -
policy Communication, emails etc.
actors in Phone over the Internet (Skype etc.)
Ethiopia,
Nepal, Instant messaging
India, Internet Communities
Kenya & Entertainment – video or audio
Ghana
Uploading self-created content to the
Internet
Reading or downloading news/newspapers
Seeking health related information
Obtaining information from public authority
websites
Downloading official forms
6.
7. • Nearly a Billion Users — Mostly on Mobile
• 514 million internet users: est. 54% use social media
• July 2012: 700 million monthly active users on QQ, and 500
million monthly active users on Qzone.
• Several others exceed 100 million users
• Most Chinese social media activity happens on mobile.
9. States were like billiard balls.
We tried to prevent them from
crashing into each other. We did
not, however, look inside them.
We did not think we could
change what happened inside
them,
The 2013 world is multi-polar
A second rebalancing of power
in the world over the past three
or four decades has been a shift
in power from governments to
social actors.
Both co-exist but need different kinds of leadership and diplomacy
10. States come apart in Lego world
The U.S. Environmental Protection
Agency, Justice and Treasury
departments network with their
counterparts in other countries.
They can network or partner or make an
alliance with social actors.
Governments can be taken apart, put
together with corporations, foundations,
NGOs, church groups, universities, or any
number of social actors in any number of
different coalitions.
11. Power and leadership
Traditionally we think of power in
hierarchies and power is by command, by
controlling agendas and structuring
options or preferences.
The Lego world is a networked world, a
horizontal world. It is a web. Power is
exercised from the center, not the top.
– you cannot command, so you mobilize
– the most connected person is the person
who can mobilize everybody else
Leadership in the Lego world follows a
“connect and orchestrate” model.
12. eDiplomacy
Essential e-competencies for diplomats
– Case studies and experienced diplomats
Change and institutional capability
– Lessons from elsewhere
13. E-diplomacy & e-diplomats
“The use of the web and new ICT to help
carry out diplomatic objectives
This definition is broad, but escapes the
tendency to confuse e-diplomacy with
social media tools alone.”
– Hanson, Lowry Institute
Diplomats need to develop a range of
e-competencies to engage across this
broad spectrum
35. Critique
Monitor online media
Assess the validity/authenticity of
sites/information
– Get closer to the source
– Corroborate the content
Reflect on one’s own practice and
that of one's peers - blogs, forums
etc
41. SINA weibo
• Founded August 2009 by SINA corp
• SINA started using the domain name
weibo.com in April 2011
• China’s most popular microblog site,
with over 424,000,000 members
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