3. Product
THE TV SHOW, is a reality television series that first premiered on
the Bravo cable television network in 2004, with a second season
broadcasting in 2005. The first season revolved around the
construction and launch of Jonathan Salon in Beverly Hills, an
upscale Los Angeles hair salon.
Each episode has a mission that is accomplished by finding new
talents and introducing them to the viewer as the mission is coming
to fruition.
Targets: 1st AND 2nd Generation US Hispanics (and other
immigrants) eager for FRESH, entertaining cultural programming.
4. Total Addressable Market
Licencing
Overlay Advertising
Product Placement
Addressable Market Size
$83M
This TV Genre has several sources of
revenue:
Syndication and Re-
Syndication
$86M
$43M
$2M
$244M
5. Business Model
$258K
F&F Makes Money Because
$78K $95M $31M
Each episode sells for
(on each episode)
Each episode is
produced for
Total Revenue Total Net Earning
Airing of 106 episodes in penetrated markets is profitable after startup costs recovered-
Licensing, Syndication Revenues increase profitability over 11 year time frame at no cost.
7. Competition and Competitive Advantage 1
Brilliant Ideas-
Bloomberg.com
½ Hr. web based,
highlighting established
artists
Only ones doing culture, art &
travel on both Anglo and
Hispanic TV finding emerging
stars
Art Breakers – Ovation to be
launch in October 2015,
drama based proof of
concept
Not drama- launched proof of
concept, discovering talent
globally, traveling and
exploring countries’ and
regions’ cultures
The Competition: F&F Advantage
8. Competition and Competitive Advantage 2
Work of Art, No
Reservations, Anthony
Bourdain & Samantha
Brown. Not airing now.
Based on The Lifestyles of
the Rich and Famous
A bright light shined on
current undiscovered talent
globally, accessible to all
viewer demographics
All Anglo lifestyles TV-
Hispanic programs game
shows, drama, news,
comedy like major Anglo
networks
1st to offer cultural
programming to both
Hispanic, Anglo viewers-
Green, family friendly,
timeless content
The Competition: F&F Advantage
9. 2016
• 2nd & 3rd full seasons mapped & recorded
• Contract with major established network
Go to Market Strategy/Milestone
2015
• Contract with MundoFox
• 1st full season recorded
• RE-Launch with MundoMAX
• Co-production: Jay Scharer of DCG producer and writer of Hit
Show
• Alice is an established, respected art and culture industry
professional
10. • Immediate Licensing Contract to Brighthouse Networks on first
pitch, sizzle reel competition
• Based on success of airing episodes, MundoFOX ad share
contract, open TV in FL; to be our agent in the Americas for
syndication and Intl expansion
• 2 grants from the HBIF for business plan and loan application (non
repayable)
• Planning re-launch with MundoMax starting 4Q 2015 greater
Miami area
Traction
12. Risk and Mitigation
Advertising sales rate
discounts- packaging
Brand Building Marketing -
PR
Sub-par TV Ratings Expansion into other video
formats
Risk Mitigation
Network volatility Web-casting &PR
Poor Media Reviews Public Relations
13. Investment Upside
Opportunities to grow include other US markets in the English and
Spanish programming, growing it to the Anglo programming and
overseas markets, merchandising deals:
$71MM
REVENUE POTENTIAL AT LEAST
15. Revenue based on 106 placements = $27M
Involves the mention, use or showing of particular products or
services during TV show which includes cars, airlines, wardrobe,
accessories, hotels, pet products, city and commercial signs,
landmarks, restaurants, venue settings and others
Rates vary on product reveal: staged, action shot or mention on
script
Revenue 1: Product Placement (USA)
16. Revenue based on 106 placements = $1M
Refers to the placement of an ad overlay at bottom of TV screen or
as on screen animation, which blocks out some of the picture
Revenue 3: Overlay Advertising (USA)
17. Monique (Creator & Founder)
• Monique has been a stylist for 19 years. She has been an Aveda hair color educator for 3
years, until opening Frangipani.
• Her passion is hair color and loves creating interesting color and corrective color. She
continues to train in advanced hair color education and placement.
• She believes in giving not just a world class experience, consistant service, but creating and
providing each guest with what they need to recreate their look at home.
"Customer service and guest experience is why I love what I do!"
18. Alicia - Managing Producer
• Alicia has been a stylist for 19 years. She has been an Aveda hair color educator for 3 years,
until opening Frangipani.
• Her passion is hair color and loves creating interesting color and corrective color. She
continues to train in advanced hair color education and placement.
• She believes in giving not just a world class experience, consistant service, but creating and
providing each guest with what they need to recreate their look at home.
"Customer service and guest experience is why I love what I do!"
19. Mary - Chief Financial Officer
• Mary has been a stylist for 19 years. She has been an Aveda hair color educator for 3 years,
until opening Frangipani.
• Her passion is hair color and loves creating interesting color and corrective color. She
continues to train in advanced hair color education and placement.
• She believes in giving not just a world class experience, consistant service, but creating and
providing each guest with what they need to recreate their look at home.
"Customer service and guest experience is why I love what I do!"
20. Daniel — GFX Creative
• Daniel has been a stylist for 19 years. She has been an Aveda hair color educator for 3 years,
until opening Frangipani.
• Her passion is hair color and loves creating interesting color and corrective color. She
continues to train in advanced hair color education and placement.
• She believes in giving not just a world class experience, consistant service, but creating and
providing each guest with what they need to recreate their look at home.
"Customer service and guest experience is why I love what I do!"