1. Commercial Growth
Strategy for Startups
How to prioritize and execute faster!
Dino Jugo
Founder & CEO of RevX
Sep 20th, 2023 - B Accelerator Tower

2. 5 Years, 180K People
$280B Revenue
2 Years, 7.5K People,
$1.5B Revenue
2 Years, 40 People,
$6M Revenue
2 Years, 2 People,
$0.00015B Revenue
Background

4. DISCLAIMER
Assuming You Have
Product-Market Fit (€)
If YES - Feel free to continue listening in
If NO - Back to market research and product development

5. Growth
STRATEGY TACTICS EXECUTION
Diagnostics
Prioritization
KPIs
Content
Sales
Analytics
Tools
Maximization
Speed

6. Strategy
Diagnostics Prioritization KPIs
Deep dive on your business to
understand what has worked so
that you can identify what to:
Copy
Same pitch same clients
Scale
Same pitches similar clients
Explore
Similar pitch similar clients
Make effective decisions, by
evaluating impact versus cost
and difficulty, determined:
Align your strategy with overall
health of your company and
future exit strategies:
Financial Growth
Revenue, Profits, YoY%
Cost of Business
CAC, LTV, CCR, CAPEX
Structure
Customers, Products, Markets
Easy
Wins
Big
Bets
Increme
ntal
Money
Pit
Impact
High
Low
Effort
Low High

7. Tactics
Content
Sales
Analytics
Content is the growth lever to influence
today’s Buyers who are (always) well-
informed during pre-purchase.
Remember to REPURPOSE content
In B2B maximize founder-led sales
until scalability cap and then hire
In B2C continually STREAMLINE eCom
and Point-of-Sale UX and UI’s
Measure, attribute and feed back critical
data points to optimize your GTM efforts.
WHO bought WHAT and WHY?

8. Execution
Tools are a means to an end
and not vice versa
1. Email analytics for outreach
2. Heatmapping & UX research
3. GTrends & Gen AI for insights
1 2
3

9. (Google Trends)

10. Execution
ALIGNMENT
Tools are a means to an end
and not vice versa
1. Email analytics for outreach
2. Heatmapping & UX research
3. GTrends & Gen AI for insights
Maximize execution by repurposing
and reconfiguring ressources
Upsell and cross-sell
Referrals and affiliate programs
Cross-platform and multi-format plays
In the beginning, good enough and fast
execution beats perfect and slow any day
Markets move fast, so don’t miss opps
Diversify by not putting all eggs in one basket
You never know what goes viral

11. Gracias!
Thank you!
Dino Jugo
Founder & CEO of RevX
Sep 20th, 2023 - B Accelerator Tower