Gen-y

1. R U talking
to
Youth?
albertos.bourlas@vodafone.com

2. The toughest
audience
in the planet!

4. “We think”
we understand
them…

6. RESTART
In every touch-point
with the youth

7. Who are they
?
How is their every-day life
What inspires them
?
?

8. 93% non-verbal communication
clothes- hair- piercing- tattoos -mobile

10. Borrowed expressions from their every-day

11. What is this;;;

12. content = currency
Always connected
Μulti-tasking

14. Social Media – connected with cool activities

15. Connected with enjoyable every day moments

16. Connected with school concerts after exams

17. A store Exclusive for Youth

18. A store Exclusive for Youth

19. A new & disruptive approach to Customer Service

20. Y love it!

21. R U talking
to
Youth?
albertos.bourlas@vodafone.com