Private School growth hacking in Africa. A webinar at Edves SGA 2020 delivered by Dimeji Falana, CEO/Cofounder Edves

1. Build the schools
that Parents &
Students Love

2. 10 Growth Hacking
steps for Private
Schools

3. Introduction
Why it matters to grow

4. Pen down thoughts on growth & expectations:
● Current number of student
● How many students expected to join?
● Efforts :
1. Marketers
2. Budget
3. Weekly Growth meeting
4. Review and Changing strategies

5. Growth Hacking is also
called Growth marketing, it
is the activity taken to
rapidly experiment on some
ideas to convert leads to
customers and this
experiment is backed with
data on Human Behavior.

6. ● School growth should
focus on delivery of
quality learning sessions
one day at a time.
● Increasing student
population by winning
more parents and make
them happy

7. Be ready
● evolving infrastructure
● smart technology
adoption
● continuous staff training
● documenting and
following processes

8. #1 Don’t target
very parent.
● define the parent you want
to serve and stick to them
● market only the parents
you that fits the definition

9. #2 Go & attract
your defined
parents
● write partnership letters
to HR of Offices around
● go to the visit their
associations

10. #2 (contd.)
● run premium ads social
media. Use Skill, age and
location
● go after the market
women, visit their
associations

11. #3 Generate leads
● network and request for
introductions
● gather at least parent
leads up to 500% of
your new enrolment
expectation

12. #3 (cont.)
● follow up on every parent
that have visited or fill
admission form
● dedicate someone on
telemarketing and give a
weekly lead target

13. #4 Invite
prospective
Parent to events
● create enough time to
interact with them after
the event

14. #5 Use CSR to get
goodwill & numb.
● put the enrolment link on
the project
● make a community news
by sharing the story
using video and pictures

15. #6 Alumni
progress is
powerful, use it
● follow and track the
progress of ex-students
and share their stories
● Invite them to speak at
your event

16. #7 Send Teachers
for Industrial
exposure with T&C
● this will help in
connecting the dots

17. #8 Start an
affiliate marketing
● enrol teachers and
current parents to refer
and earn a value

18. #9 Adopt
technology and
use it
● think about the parents
● get what you need
● online admission, fees &
reports
● end-to-end automation

19. #10 List all the
lead sources and
take action
weekly
● track leads from every
source of growth and
repeat activities on each
of them weekly

20. Source of Growth Milestone (#) Deadline (date)
1. Affiliate - Parent referral
2. Affiliate - Teachers referral
3. Affiliate - Community leads
4. Write letters to 100 families
5. Write to 50 Offices
6. Partner 20 feeder Schools
7. Partner 5 hospitals to get
creche students
8. Facebook & Linkedin ads
9. Visit Sign in and out book