3. To identify the degree of influence of the five most influential factors for the industry.
4.
5. At present it holds a promising sixth position in the entire world with being # 1 in Two Wheelers and # 4 in commercial vehicles.
6. Withstanding a growth rate of 13% per annum and an annual production of more than 2 million units, it may not be an exaggeration to say that this industry in the coming years will soon touch a figure of 10 million units per year.
10. The partial roll back of stimulus measures is anticipated very much and so, the rise in excise duty from 8 to 10% across board
11. The hike in excise duty on petrol and diesel may weigh negative on the auto industry as such. But the rise in disposable income for the consumer is expected to more than compensate for the above negative factors as the demand for passenger vehicles and two wheelers rises.
14. Maruti suzuki india ltd. Maruti Suzuki India Limited is a publicly listed automaker in India. It was the first company in India to mass-produce and sell more than a million cars. It is the market leader in India and on 17 September 2007, Maruti Udyog was renamed Maruti Suzuki India Limited.
15. swot analysis of maruti suzuki STRENGTHS Established distribution and after-sales networks Understanding of the Indian market and ability to liaison with the government Ability to design products with differentiating features Brand Image Large product line WEAKNESSES Foreign competitors with deep pockets Heavy Import tariffs
16. OPPORTUNITY Increased purchasing power of Indian middleclass category Govt. subsidies Foreign collaboration THREATS Threats from Chinese manufacturers Indian as well as foreign competitors
17. conclusion They should come up with small cars like of Nano’s segment. Repositioning of that model as a second car and beginners car. Increased IT-enabled Automobile support systems like GPS,ABS,ASR and Safety systems. Alternate fuel (Bio fuel, electricity) and environment friendly green engines (Bharat emission norms). They have to meet challenges of newer technologies, alternative fuels and affordability of automobiles by consumers.
![Objective of the study ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)