Local SEO is an essential part of your SEO strategy, especially if you're a smaller to mid-sized company that relies on the business of local customers. There are many different strategies that you can implement, from optimizing your content using keywords to submitting your NAP (name, address and phone number) to various local directories. To help organize, streamline and track all of your local SEO efforts, you should make use of these local SEO tools.

1. The Most Outstanding 15 Local
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The Importance Of Local SEO
Local SEO is an essential part of your SEO strategy, especially if you're a smaller to mid-sized company that
relies on the business of local customers. There are many different strategies that you can implement, from
optimizing your content using keywords to submitting your NAP (name, address and phone number) to various
local directories. To help organize, streamline and track all of your local SEO efforts, you should make use of
these local SEO tools.
The following are 15 different local SEO tools that you might find extremely useful, some of which are available at
a small cost and some of which are free also.
1. Google AdWords Keyword Planner
This tool works for strengthening your local SEO keywords. During the keyword research phase, you can identify
the traffic for specific keywords as well as find new local keywords based on local searches. The Keyword
Planner tool even lets you conduct research based on geographic regions. Not only it is a useful tool to have for
your local SEO keyword efforts, it's free to boot, and arguably one of the most useful free SEO tools available as
well.
2. SEOProfiler
The most powerful local SEO tools that you can put in SEOProfiler, as it includes features such as a website
audit tool, website page optimization, a link disinfection tool that identifies bad backlinks, the ability to identify
strong local keywords and even customizable PDF reports.

2. 3. Moz Local
Moz Local is a basic local listing management tool that allows users to manage local listings as well as claim and
verify listing submissions. The tool also works with data aggregators to help push listings, making sure that your
business is visible. Additionally, the tool will scan through your citations and notify you of any errors that it finds
which could be hurting your local SEO. Moz Local will give you a rundown on what kind of categories you're listed
under and what type of media is used for your citation.
4. BuzzStream
BuzzStream is a tool for earning local backlinks as it can help you identify and build relationships with local
influencers to help drive word-of-mouth traffic as well as boost local awareness of your brand. The tool is also
effective for content promotion and digital PR.
5. SEOPressor
SEOPressor is a tool that scores your site's overall SEO strength and provides guidance and recommendations
for how you can improve it, which will in turn help with your local SEO even if it's not specifically built for that.
Particularly useful is its audit feature that will notify you of any pages that need to be optimized in certain ways,
it's a feature that has earned SEOPressor as one of the best SEO tools for small business.
6. Whitespark Local Citation Finder
The most full-fledged local listing management tool that you can invest is Whitespark Local Citation Finder. In
addition to basic local listing management, the tool finds where you should list your business to improve local
SEO rankings. It also boasts a number of additional features, including the ability to collect customer feedback
and online reviews, monitor local search rankings by a city, discover create link opportunities and more.
7. Synup
Synup is useful for submitting your NAP to local directories. It's a tool that allows you to easily manage your local
listings as well as review and analyze your listings and NAP data. It's one of the most comprehensive directory
lists that you can have and it will allow you to check listings to see if you have existing credentials on them, to
add your NAP to listings and fix incorrect data on existing listings.
8. Screaming Frog
Screaming Frog helps to audit and index the website's HTML and Meta Data in addition to helping you find any
broken links to avoid hurting your local SEO rankings. There are advanced features available as well, but for a
price.
9. Serplify
Serplify is web software that will help you to achieve a page one ranking on Google's results pages by adding
domains and locations you want to rank for and automatically adding thousands of optimized unique pages of
content for every keyword, as well as automatically mass indexing, optimizing and syndicating your content.
10. Local SEO Checklist

3. This tool will ensure that you can boost your local SEO rankings. As this tool offers 40 different options that detail
specific tasks to help you optimize your site and increase your ranking by developing your blog, your on-page
SEO, your social media and more.
11. Upcity Free Website Analyzer
UpCity is basically an SEO report card. All you have to submit your website as it will analyze every aspect of the
page, giving you an overall score out of 100 that compares your page to your competitors.
12. ReviewTrackers
ReviewTrackers is a tool that tracks the customer reviews of your business. It plays a big part in your local SEO
strategy, not to mention your reputation, which makes this tool very useful. Basically, it collects online reviews
and feedback from over 70 review sites that you can use to determine your brand's reputation as well as
awareness.
13. Copyscape
Nothing will hurt your site more than copied content. Duplicate content is a way to damage your ranking, for
regular SEO and local SEO. Put your content through Copyscape to make sure it's completely original and it
avoid plagiarism, whether it's content duplicated from your own site or content duplicated from another source
outside of your site.
14. PageSpeed Insights
The rate at which your web pages load will have a huge impact on your local SEO rankings. The slower your
pages load, will less likely visitors are to remain on your page. This can have a big impact on your bounce rate,
which could hurt your rankings. PageSpeed Insights will not only review the load times of your site but also make
suggestions on how to improve it.
15. Ahrefs
Ahrefs can help with your local SEO strategy by providing a detailed backlink profile for any website you want.
This allows you to see who is linking to your site, what anchor text they're using for backlinks and how strong
your backlinks are. It also allows you to check the strength of your competitor's backlinks. The tool is used by
thousands of users throughout the world.
SEO is incredibly important to the success of your online marketing efforts, because of this, a lot of marketers
implement various SEO tools including local SEO tools, some of which can be found for free, in order to track,
measure and analyze their SEO efforts. You may already even be using some of the more common SEO tools,
such as Google Analytics. However, it's important that you don't forget about your local SEO efforts as well.
By using these local SEO tools it will make you easier to implement local SEO strategies as well as to track them
and measure the performance, thereby helping to ensure that your local SEO efforts are as strongest as the​l​ for
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