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Data Creativity Report

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Discover how to use data in a creative way thanks to 20 case studies.

Veröffentlicht in: Marketing

Data Creativity Report

  1. 1. DATA CREATIVITY REPORT 20 brands using data in a creative way.
  2. 2. HELLO.
  3. 3. THINK DATA IS BORING? DATA HAS NOTHING TO DO WITH CREATIVITY? DATA IS FOR CONSULTANCY FIRMS?
  4. 4. YOU PROBABLY THINK CREATIVITY IS ABOUT INTUITION. ABOUT INSPIRING IDEAS. ABOUT TALENTED PEOPLE.
  5. 5. GOOD. YOU’RE IN THE RIGHT PLACE.
  6. 6. WE JUST WOULD LIKE TO SHOW YOU SOME CREATIVE WORK.
  7. 7. ONLY CREATIVE WORK. NO BULB-PICTO.
  8. 8. ONLY CREATIVE WORK. NO DMP DIAGRAM.
  9. 9. ONLY CREATIVE WORK. NO-DATA-BLAH BLAH.
  10. 10. READY?
  11. 11. OH YES, ONE MORE THING.
  12. 12. WE THINK DATA CAN BE HELPFUL, BUT DATA IS NOT MAGIC.
  13. 13. IF YOU WANT TO USE IT IN A CREATIVE WAY
  14. 14. IF YOU WANT TO USE IT, IN A CREATIVE WAY. YOU MUST KNOW WHAT YOU EXPECT OF IT.
  15. 15. WE IDENTIFIED 6 WAYS BRANDS CAN USE DATA TO ACHIEVE A CREATIVE GOAL.
  16. 16. HERE THERE ARE. 01. Data-driven insights 02. Data-driven messages 03. Data-driven service 05. Data-driven planning 04. Data-driven targeting 06. Data-driven creation
  17. 17. HAVE FUN.
  18. 18. 01DATA-DRIVEN INSIGHTS Most of the time, a good insight is key for an efficient campaign. There are many ways to find those insights but data analysis is definitely becoming a preferred one. Here are some cases studies that show how deep diving into data can provide you the ultimate insight.
  19. 19. 02DATA-DRIVEN MESSAGES When we speak about data we tend to believe that it is something too complex and difficult to transpose in a creative and aesthetic way. But sometimes you simply have to make data speak. Here are some cases where the data is the message.
  20. 20. 03DATA-DRIVEN SERVICES Data is a powerful way to bring services to people and make our everyday life better. Amen. But what’s interesting is the way that those services can drive creative campaigns.
  21. 21. 04DATA-DRIVEN TARGETING Targeting is about contextualization, relevance, personalization. Targeting is certainly a main use of data. But now, in addition to targeting, data can be at the core of campaigns mechanics. Is this the next step?
  22. 22. 05DATA-DRIVEN PLANNING While real time is a big issue for brands, data is emerging as a favored partner that facilitates the ability to push contextualized messages.
  23. 23. 06DATA-DRIVEN CREATION If data was a worker, we probably would see it more as a statistician than an artist. Indeed the creative ability of data is underestimated. These cases studies will change that.
  24. 24. THANK YOU MADE BY The strategic planning team – DigitasLBi Paris CONTACT DIGITASLBi Sarah Coutin – sarah.coutin@digitaslbi.fr - 07 86 93 26 31

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