CANNES REVIEW by D2NA
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Les nouvelles tendances créatives issues du Palmarès du Festival Cannes Lions 2015.
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Editor's Notes
- It’s no more the Festival of Advertising, it’s the International Festival of Creativity And this year with a spirit of the very tecky event in Austin, Texas SXSW. Because all the eyes turned to creative data, programatic, augmented reality, and personalization… It’s a massive event, with creative leaders from all over the world with Talks, conferences, shows, networking, ceremonies… 13,000 Total number of delegates for this year. Cannes lions is also a cash machine with €25 million Total revenue only for the entries awards fees. And a lot of parties, parties, parties… Thousand and thousand liters of Champagne and rosé, vodka red bull – like a Fashion Week And it’s of course the Cannes Lions competition > 40,133 entries, a huge contest ! The best campaigns from all over the world in 21 categories > for a result of 1500 Lions awards - less than 5% So you can be proud and happy when you got a Lion.
- #Like AGirl A amazing campaign about Girl’s confidence and self-realization. This kind of campaign you’d like to sign it. They filmed a social experiment asking adults and young girls to do things ‘Like A Girl’… and see what happens…
- #Like AGirl A amazing campaign about Girl’s confidence and self-realization. This kind of campaign you’d like to sign it. They filmed a social experiment asking adults and young girls to do things ‘Like A Girl’… and see what happens…
- #MakeUp Genius There are plenty of Makeup apps based on still images but it doesn’t help the consumers to get a real advice, a real simulation. A technological / digital innovation which gives the brand a step ahead of its competitors