Mobile trends and what's next in mobile keynote
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The opening slides for What's Next in Mobile 2014, an event hosted by DigitasLBi and Mobile Bridge.
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Mobile trends and what's next in mobile keynote
- 1. WELCOME @ W H A T ’ S N E X T … I N M O B I L E 2 5 s e p t e m b e r 2 0 1 4
- 2. Michiel de Gooijer Director Mobile DigitasLBi @thepitcher
- 3. Wifi: LBi Guest ww: letmein!
- 4. Download de Event App whatsnext.mymbpanel.com
- 6. Programma 15:30 Michiel Steltenpool - Shell 16:10 PJ Verhoef - LBMA 16:50 Break 17:10 Eyal Oster - Mobile Bridge Demo 17:40 Brent Mclean – eBay 18:20 Drinks
- 7. Tijdens de break of tijdens de borrel… speel mee en maak kans op….
- 9. WHAT’S NEXT…
- 10. WHAT’S NOW…
- 12. On avarage we spend 4.4 hours of our leasure time in front of screens each day.
- 13. Screens rule Smartphone Laptop/pc Tablet Television Radio Book/newspaper/magazine 90% of all media interactions are screen based 10% of all media interactions are non-screen based Source: Google
- 14. Digital beats TV in time spent Digital vs. traditional media % time spent 50 45 40 35 30 25 20 15 10 5 0 2010 2011 2012 2013 Digital TV Radio Print Other Source: eMarketer
- 15. Mobile beats Desktop in % time spent 25 20 15 10 5 0 2010 2011 2012 2013 Mobile Online Other Source: eMarketer
- 16. Facebook Mobile surpassed Desktop 1400 1200 1000 800 600 400 200 0 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Total Mobile Mobile only Source: Facebook
- 17. Facebook Ad Revenue Share 120 100 80 60 40 20 0 2011 2012 2013 2014 2015 Online Mobile Source: eMarketer
- 18. Same with Twitter 232 241 255 176 184 198 300 250 200 150 100 50 0 Q3 2013 Q4 2013 Q1 2014 MAUs Mobile MAUs
- 19. Twitter Ad Revenue Share 120 100 80 60 40 20 0 2011 2012 2013 2014 2015 Online Mobile Source: eMarketer
- 20. Twitter Ad Revenue Share Source: Shopify, August 2014
- 21. Email is mobile Source: Litmus –”Email Analytics” (April 2014)
- 22. These companies would not exist without mobile…
- 23. Messaging Apps are killing SMS 45 40 35 30 25 20 15 10 5 0 2011 2012 2013 OTT SMS Examples OTT:
- 24. Digital Video is Mobile RTL XL : 44% 2013 YouTube: 40% 2013 NPO: >50% in 2014
- 25. WHAT’S NEXT…
- 28. Home Automation with connected devices
- 29. Your car with Android Auto or CarPlay
- 31. Conscious Commerce Ultimate Transparency
- 32. Wearables Market Size Estimates 600 500 400 300 200 100 0 2010 2011 2012 2013 2014 2015 2016 2017 2018 millions of devices ABI IHS Mid Juniper Cisco Estimate Canalys
- 33. Sensors
- 35. Glass(es)
- 36. Clothing
- 37. Jewelry
- 38. Smart watches
- 41. SEAMLESS PAYMENT & LOYALTY EVERYONE AND EVERYTHING CONNECTED CONSCIOUS COMMERCE VIRTUAL REALITY PREDICTIVE TECHNOLOGIES
- 43. Programma 15:30 Michiel Steltenpool - Shell 16:10 PJ Verhoef - LBMA 16:50 Break 17:10 Eyal Oster - Mobile Bridge Demo 17:40 Brent Mclean – eBay 18:20 Drinks
Editor's Notes
- Accept, bluetooth, push messages, locatie.
- Om te bepalen wie de prijs krijgt, moeten we wel je naam hebben, dus vul ajb je naam in. Arjan, verstuur ff een message ok?
- And lastly the smart watch. Someone said the problem is in the name. the word smart is not quite realised yet. Although the boarding pass is rather fun it ill have to be a lot more useful before becoming smart…However, some like the My Basis that incorporate sensors measuring your health is crossing over with health-bands, and we starting to see conversations about using it to unlock doors, activate central heating, and so on. Let’s await the iWatch. If that doesn’t do it then this has the potential to become the “beeper” of the 21st century. Smarth Watch - My Basis _ Basis becomes part of Intel’s new device group, with a continued focus on products that help people lead healther lives