Presented at the IABC World Conference in San Francisco this presentation reviews the four trends that are causing disruption, articulates the Axis of Relevance and how we can use available data to create contextual intelligence. We review the growth in the internet of things, and how sensors Ibeacons, wearable technology and social media are disruptive and review dynamic data models to help business gain real time insights and solve complex business problems. #bigdata #Communication

1. WTF ?! What’s the Future
Impact of
Disruptive Technology
IABC WORLD CONFERENCE
JUNE 16, 2016
#IABC15WTF

2. Stephenie Rodriguez: @DigitalGodess
#ROCKSTAR #LATINA #BIGDATA #MARKETING #TFWA #SXSW #VODKA #TEDX
CHIEF ENABLING OFFICER/FOUNDER
Global nomad. Hyper sharer. Data nut. Whippet owner. Mother. Travel Executive
Innovation leader. Thought Leader. Futurist.

3. DISRUPTION

4. 01
ME EITHER.

5. 01
BUZZ WORD
TO
BUSINESS
INSIGHT

6. DISRUPTION
“A disturbance or problem that interrupts
an event, activity or process”

7. 06
“It is the enabler of disruptive innovation. Its manifests as change
enabled by digital technologies that occurs at a pace and magnitude
that disrupt established ways of value creation, social interaction,
doing business, and our way of generally thinking.”
- Professor Riemer, UTS Sydney 2013
”

8. DISRUPTION

9. A disruptive
technology
displaces
existing
infrastructure.

10. Connectivity
CLOUD
THE HUB OF CONSUMER EXPERIENCE
Ubiquitous and maturing
WIFI IS NEARLY FREE
Connectivity is everywhere
WE’VE UNPLUGGED
Collaboration and information
are democratized
Social Media Analytics
BIG DATA/ANALYTICS
90% of all the data collected has
been collected in the past two years.
THE AXIS OF RELEVANCE

11. CONNECTIVITY
Mobile Internet
Automation of knowledge work
Cloud technology
Wearable technology
2b smart phones growing by +30%
10 Billion smart communicators
5 Billion ACTIVE social media users
Location based services
Frictionless payments
Increased collaboration
Hyper personalization
Connected everything growing by 1%
Hunger for Shared Experience
Lag of Privacy regulations

12. SOCIAL ENABLES OBSERVATION

13. SO YOU CAN LOCALISE THE MESSAGE

14. CONTENT PLAYS A VITAL ROLE.

15. CONTEXTUAL RELEVANCE

16. Location
Where I am in correlation to
what you are trying to convey?
Environmental
What is happening around me in
real life?
Social Media
Who are your stakeholders? Where do
they share? Who do they influence?
Behavioral
Do I have distinct patterns in my
daily life?
Historical
What have I done in the past
that could impact what you want
me to do today.
Motion/Direction
Am I moving towards you or
away from you? Fast or Slow?
How will you get my attention?
CONTEXTUAL INTELLIGENCE

17. IMMERSIVE EXPERIENCES

18. More than 2x by 2020!

19. “The biggest re-imagination of all is
people enabled with mobile devices
& sensors uploading troves of
findable and sharable data.”

21. THE STAKEHOLDER JOURNEY HAS CHANGED

22. PS. SHE HAS NEVER HEARD THE WORD “OMNI-CHANNEL”

23. 18
DIGITAL DRIVES REVENUE

24. 19
DIGITAL IMPACTS CONVERSIONS

25. “STORYTAILING”

26. DESIGN FOR MOBILE FIRST
Ensure you work to the
limitations of the small screen
and embrace rich media
INVEST IN PAID MEDIA
Leverage low cost digital display
to create awareness and bring
new eyeballs.
USE PROXIMITY TOOLS
Deliver relevant and timely
messages to the right person
when they are in the optimal
position to take advantage.
USE ANALYTICS
Segment your database to align
with online visitor profiles
Use digital publishing, rich media
formats to drive engagement
Personalize the UX and
Message
“CLOSED LOOP” STRATEGY

27. CASE STUDY: OAKWOOD ASIA PACIFIC HOTELS
DIGITAL PUBLISHING

28. CASE STUDY: KLM

29. THE
FUTURE
IS RIGHT
NOW!

31. THE SWEET
SOUND
OF SUCCESS
16

37. Overviews can include social
activity, web visits, sales data,
location data, legacy data, social
sentiment, emerging trends etc.
In complex organizations, knowledge
is power.
Data without actionable insight is just
trivia.
WE CREATE EASY TO READ DASHBOARDS
AND GIVE YOUR DATA MEANING

38. “There is no innovation without failure.
Period. – Breene Brown

39. 39
+61 416089000P
Stephenie@mightymediagroup.com.au
Need Help?
@Digitalgodess
Stephenie Rodriguez
Chief Enabling Officer
Mighty Media Group Pty Ltd