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PREDICTING YOUDFNI AFRICA
CAPE TOWN JUNE 23, 2015
#DFNIFROGS
Artificial Intelligence
#AIPYou
Stephenie Rodriguez @DigitalGodess
#ROCKSTAR #LATINA #BIGDATA #MARKETING #TFWA #SXSW #VODKA #TEDX
CHIEF ENABLING OFFICER/F...
Tarquin Ralph - Quantum Scientist
#ANU #BIGDATA #ACCENTURE #LASERS #AI
CHIEF ENABLING OFFICER/FOUNDER
Former Accenture Par...
THE FUTURE IS RIGHT NOW
How do we
define AI? #AIPYou
Artificial Intelligence is…
The ability of a non-human brain to interpret human behaviour and sentiment,
identify what is ...
What are the
implications of AI?#AIPYou
Artificial Intelligence is…
No longer science fiction.
For Google, “the biggest thing will be artificial intelligence,” ac...
Artificial Intelligence is…
Changing the way we work. Human jobs will be reduced by automated workers
starting with the tr...
Artificial Intelligence is…changing consumer shopping journeys by being able to
actively predict what we are seeking.
AI c...
CONTEXTUAL RELEVANCE
Location

Where I am in correlation to
what you are trying to convey?
Environmental

What is happening around me in
real l...
“The biggest re-imagination of all is
people enabled with mobile devices
& sensors uploading troves of
findable and sharab...
01
THINK
DIFFERENTLY
#AIPYou
RETAIL TODAY
More than 2x by 2020!
18
IMPACT OF DIGITAL
Connectivity
CLOUD
THE HUB OF CONSUMER EXPERIENCE

Ubiquitous and maturing
WIFI IS NEARLY FREE

Connectivity is everywhere...
20
Case Study
THE SWEET

SOUND 

OF SUCCESS
16
25
MATCHMAKING
REDEFINING
RETAIL
PREDICTING
TRAVEL


allow companies brands and businesses to use data to
predict your behaviour, preferences, and life experiences.
Vote for...
“Artificial Intelligence is almost a humanities discipline. It’s really an
attempt to understand human intelligence and hu...
SEE YOU IN AUSTIN @ SXSWi!
#AI, #CONTEXUALREVELEVANCE #FUTURE #BIGDATA #STARTUPS #ANALYTICS
NEED HELP? JUST ASK!
STEPHENIE...
Predicting YOU! The Future of Artificial Intelligence
Predicting YOU! The Future of Artificial Intelligence
Predicting YOU! The Future of Artificial Intelligence
Predicting YOU! The Future of Artificial Intelligence
Predicting YOU! The Future of Artificial Intelligence
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Predicting YOU! The Future of Artificial Intelligence

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Beyond Science Fiction, one marketer and a data scientist collaborated to demystify how Artificial Intelligence is improving the way we live, shop, travel and even date! Vote for this talk to see the full presentation at SXSWi 2016 in Austin!

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Predicting YOU! The Future of Artificial Intelligence

  1. 1. PREDICTING YOUDFNI AFRICA CAPE TOWN JUNE 23, 2015 #DFNIFROGS Artificial Intelligence #AIPYou
  2. 2. Stephenie Rodriguez @DigitalGodess #ROCKSTAR #LATINA #BIGDATA #MARKETING #TFWA #SXSW #VODKA #TEDX CHIEF ENABLING OFFICER/FOUNDER Global nomad. Digital Strategist. Hyper sharer. Data nut. Travel Executive Innovation Enabler. Thought Leader. Nowist. #AIPYou Presented by
  3. 3. Tarquin Ralph - Quantum Scientist #ANU #BIGDATA #ACCENTURE #LASERS #AI CHIEF ENABLING OFFICER/FOUNDER Former Accenture Parter. Data Geek. Futurist. PhD Student at Australian National University #AIPYou In collaboration with
  4. 4. THE FUTURE IS RIGHT NOW
  5. 5. How do we define AI? #AIPYou
  6. 6. Artificial Intelligence is… The ability of a non-human brain to interpret human behaviour and sentiment, identify what is explicit with what is implicit and deliver over time an algorithmic prediction of what we will buy, do, and perhaps even whom we should date. 6 06 #AIPYou
  7. 7. What are the implications of AI?#AIPYou
  8. 8. Artificial Intelligence is… No longer science fiction. For Google, “the biggest thing will be artificial intelligence,” according to Eric Schmidt in an interview with Bloomberg Television’s Emily Chang. How is this impacting start-ups? 8 06 #AIPYou
  9. 9. Artificial Intelligence is… Changing the way we work. Human jobs will be reduced by automated workers starting with the transport industry. Driverless cars already exists. What will happen Uber and Lyft?! #OMG! 06 #AIPYou
  10. 10. Artificial Intelligence is…changing consumer shopping journeys by being able to actively predict what we are seeking. AI can incorporate existing and known data with third party data including environmental data and trend data. How will your brand OR product remain contextually relevant? Is your startup incorporating this emerging technology in your ecosystem? #AIPYou
  11. 11. CONTEXTUAL RELEVANCE
  12. 12. Location
 Where I am in correlation to what you are trying to convey? Environmental
 What is happening around me in real life? Social Media 
 Who do you follow? Where do they share? Who do they influence? Behavioural
 Do I have distinct patterns in my daily life? What can you learn from me by observation and listening? Historical
 What have I done in the past that could impact what you want me to do today. (Think Legacy data here!) Motion/Direction
 Am I moving towards you or away from you? Fast or Slow? How will you get my attention? CONTEXTUAL INTELLIGENCE #AIPYou
  13. 13. “The biggest re-imagination of all is people enabled with mobile devices & sensors uploading troves of findable and sharable data.”
  14. 14. 01 THINK DIFFERENTLY #AIPYou
  15. 15. RETAIL TODAY
  16. 16. More than 2x by 2020!
  17. 17. 18 IMPACT OF DIGITAL
  18. 18. Connectivity CLOUD THE HUB OF CONSUMER EXPERIENCE
 Ubiquitous and maturing WIFI IS NEARLY FREE
 Connectivity is everywhere WE’VE UNPLUGGED
 Collaboration and information are democratized Social Media Analytics BIG DATA/ANALYTICS 90% of all the data collected has been collected in the past two years. Context Content Device Location THE AXIS OF RELEVANCE
  19. 19. 20 Case Study
  20. 20. THE SWEET SOUND OF SUCCESS 16
  21. 21. 25 MATCHMAKING
  22. 22. REDEFINING RETAIL
  23. 23. PREDICTING TRAVEL
  24. 24. 
 allow companies brands and businesses to use data to predict your behaviour, preferences, and life experiences. Vote for us & #IAPYou to see the full presentation at SXSWi 2016!
 
 Artificial Intelligence will…
  25. 25. “Artificial Intelligence is almost a humanities discipline. It’s really an attempt to understand human intelligence and human cognition.” – Sebastian Thrun
  26. 26. SEE YOU IN AUSTIN @ SXSWi! #AI, #CONTEXUALREVELEVANCE #FUTURE #BIGDATA #STARTUPS #ANALYTICS NEED HELP? JUST ASK! STEPHENIE.RODRIGUEZ@MightyMediaGroup.com.au http://au.linkedin.com/in/digitalgodess @Digitalgodess

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