Marketing tech landscape in Japan

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マーケティングテクノロジーのランドスケープ（⽇日本版）
Marketing Technology Landscape in Japan
Email Testing &
Marketing Video DAM Optimization SEO Mobile Ad

Analytics SEM
Marketing
Campaign
Management
Recommendation WCM (広告統合管理理ﾂｰﾙ)
Automation
(分析系)

Campaign
CRM＆ Management
SFA (実⾏行行系) 3PAS

Inbound
Marketing
Display Ads
（DSP/SSP）

Business
DMP
Lead
Management Intelligence 3rd party
/Nurturing
E-‐‑‒commerce
platform Tag

Management

Big Data Social Media
Monitoring Social Media
Management
Online
Survey Veriﬁcation
Video Ads

©2013
Feb.
Digital
Intelligence
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