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What does it mean to be a Digital Renaissance Communicator?

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Overview of 'The Digital Renaissance of Work' book by Paul Miller and Elizabeth Marsh, with reflections from DWG Communications Manager, Ephraim Freed on what it means to be a 'Digital Renaissance of Work Communicator'

Veröffentlicht in: Business
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What does it mean to be a Digital Renaissance Communicator?

  1. 1. The Digital Renaissance of Work Delivering digital workplaces fit for the future Elizabeth Marsh @digitalsanity @dwg IoICLive - April 2015
  2. 2. Twitter: @DWG www.digitalworkplacegroup.com Who we are 2 Member Forum Consulting Three elements: • Benchmarking evaluations • Peer learning • Expert research Sample projects: • ‘What does good look like’ • Define vision, strategy, roadmap • Facilitated workshops Digital Workplace 24 May 20-21 A free virtual global conference
  3. 3. Twitter: @DWG www.digitalworkplacegroup.com Presenter 3 Elizabeth Marsh Director of Research Digital Workplace Group (DWG) • Lead’s DWG’s best practice research programme • Works closely with DWG’s Consulting business • Previously intranet manager at T-Mobile and at Reuters • Intranet, knowledge management & research • Co-author ‘Digital Renaissance of Work – Delivering digital workplaces fit for the future’. Fun Fact: Keen flautist & a recent convert to barefoot style running. @digitalsanity @dwg #IoICLive15
  4. 4. Twitter: @DWG www.digitalworkplacegroup.com The Digital Renaissance of Work 4 Two main parts: 1. an exploration of how digital is changing our lives and work, and 2. guidance for large organisations rethinking the digital workplace • plus a preface by Brian Solis.
  5. 5. Twitter: @DWG www.digitalworkplacegroup.com 5 The Digital Renaissance of Work (in 990 seconds)
  6. 6. Twitter: @DWG www.digitalworkplacegroup.com Plentiful work we enjoy – a first in human history 6 Chapter 1 Digital renaissance Digital work ethic Transforming work 1% digital connectivity Artists & artisans
  7. 7. Twitter: @DWG www.digitalworkplacegroup.com The human-centred digital workplace 7 Chapter 2 Built for humans Favourite place? Fragmented worlds Our need for beauty Digital experiences
  8. 8. Twitter: @DWG www.digitalworkplacegroup.com Where will we work in the physical world 8 Chapter 3 Where will we work? More options Office fighting back Reinvigorating the office New ‘third’ spaces
  9. 9. Twitter: @DWG www.digitalworkplacegroup.com Collaboration – why “teamwork” needs a makeover 9 Chapter 4 Industrial age teamwork More fluid teams Building trust Collaborate & connect Digital literacy
  10. 10. Twitter: @DWG www.digitalworkplacegroup.com There are no jobs – but there is lots of work 10 Chapter 5 Automation of jobs Digital skills gap Greater fluidity Freelancing the org Outputs not inputs
  11. 11. Twitter: @DWG www.digitalworkplacegroup.com Leaders need followers 11 Chapter 6 80s ‘walking around’ Digital presence Who are you leading? Low trust in leaders Authentic messages
  12. 12. Twitter: @DWG www.digitalworkplacegroup.com The price we pay 12 Chapter 7 Benefits & downsides “I’m by myself” Digital addiction Adapting work practices Training & policies
  13. 13. Twitter: @DWG www.digitalworkplacegroup.com Education – the revolution starts here 13 Chapter 8 Image source: Computing.co.uk Industrial age system Lack of digital skills Digital innovations New formats for learning Flipping the classroom
  14. 14. Twitter: @DWG www.digitalworkplacegroup.com A future fit for work 14 Chapter 9 Recasting of work Us at the centre Digital future Designing our future Work matters
  15. 15. Twitter: @DWG www.digitalworkplacegroup.com Your digital workplace journey 15 Chapter 10  communication & information  community & collaboration  services & workflow  structure & coherence  mobility & flexibility Every org has a DW Not a bigger intranet Not one thing Heuristic assessment Pressure to adapt
  16. 16. Twitter: @DWG www.digitalworkplacegroup.com Making the business case 16 Chapter 11 Cost optimisation People and productivity Business continuity Accelerating innovation Increased revenue Corporate social responsibility
  17. 17. Twitter: @DWG www.digitalworkplacegroup.com Designing for a flexible workforce 17 Chapter 12 Standards  Branding  Application development  Content quality & lifecycle  Accessibility  Ownership  Procurement checklist. UX interventions: designed DW  UX strategy  User research  Mental models  Personas  User scenarios  Workshops  Wireframes  Testing  Iteration. UX interventions: non-designed DW  Structure  Personalisation & customisation  Data feeds/ APIs  Enterprise search  Content  Branding  Working with procurement.
  18. 18. Twitter: @DWG www.digitalworkplacegroup.com Setting up the digital workplace programme 18 Chapter 13 Strategy and approach Stakeholders and buy-in Digital workplace leadership Governance framework
  19. 19. Twitter: @DWG www.digitalworkplacegroup.com Measuring progress and performance 19 Chapter 14 Source: DWG Digital Workplace Fundamentals http://digitalworkplacegroup.com/resources/download-reports/digital-workplace- fundamentals
  20. 20. Twitter: @DWG www.digitalworkplacegroup.com Measuring progress and performance 20 Chapter 14 Source: DWG expert blog http://digitalworkplacegroup.com/2012/10/23/ibms-own-social- intranet-journey
  21. 21. Twitter: @DWG www.digitalworkplacegroup.com Measuring progress and performance 21 Chapter 14 ‘digital’ will become almost invisible as it becomes embedded in every aspect of our lives
  22. 22. Twitter: @DWG www.digitalworkplacegroup.com 22 What does it mean to be a Digital Renaissance communicator?
  23. 23. Twitter: @DWG www.digitalworkplacegroup.com What does it mean to be a Digital Renaissance communicator?
  24. 24. Twitter: @DWG www.digitalworkplacegroup.com What does it mean to be a Digital Renaissance communicator? core communication skills digital channels measurement & insight storytelling & visualisation facilitator/ moderator curator/ connector navigating internal/ external humanizing work strategic/ business focus coaching/ mentoring navigating generation gap challenging status quo user-centred design digital leader understanding culture/ behaviour !
  25. 25. Twitter: @DWG www.digitalworkplacegroup.com Right now we’ll focus on… digital channels measurement & insight humanizing work
  26. 26. Twitter: @DWG www.digitalworkplacegroup.com 26 The digital channels matrix
  27. 27. Twitter: @DWG www.digitalworkplacegroup.com Picking the right channel 27 Digital Channel Matrix: creating employee- focused internal communications • Detailed exploration of digital channel considerations & scenarios. • Case study examples from Adobe & Thrivent Financial. • Quick reference Digital Channels Matrix diagram.
  28. 28. Twitter: @DWG www.digitalworkplacegroup.com Understanding message types 28 Read more on our blog: http://digitalworkplacegroup.com/2015/03/09/picking-the-right-channel-a-guide-for-internal- communications-practitioners
  29. 29. Twitter: @DWG www.digitalworkplacegroup.com Picking the right channel 29Download the executive summary and channel matrix: http://digitalworkplacegroup.com/resources/download-reports/digital-communication-channels
  30. 30. Twitter: @DWG www.digitalworkplacegroup.com Adobe: menu of channels & services 30Source: DWG ‘Digital Channel Matrix’ (shared with permission from Adobe). Download executive summary: http://digitalworkplacegroup.com/resources/download-reports/digital-communication-channels
  31. 31. Twitter: @DWG www.digitalworkplacegroup.com Adobe: menu of channels & services 31Source: DWG ‘Digital Channel Matrix’ (shared with permission from Adobe). Download executive summary: http://digitalworkplacegroup.com/resources/download-reports/digital-communication-channels
  32. 32. Twitter: @DWG www.digitalworkplacegroup.com Adobe: menu of channels & services 32Source: DWG ‘Digital Channel Matrix’ (shared with permission from Adobe). Download executive summary: http://digitalworkplacegroup.com/resources/download-reports/digital-communication-channels
  33. 33. Twitter: @DWG www.digitalworkplacegroup.com Discussion 33 • What planning tools do you use to help select the best digital (and non-digital) channels? • How do you educate content providers on available/ appropriate digital channels? • How are consumer digital experiences driving new demands for internal communications?
  34. 34. Twitter: @DWG www.digitalworkplacegroup.com 34 Measuring internal communication
  35. 35. Twitter: @DWG www.digitalworkplacegroup.com Ephraim Freed: Communications Manager at DWG 35
  36. 36. Twitter: @DWG www.digitalworkplacegroup.com Measuring internal communication 36 Measuring Internal Communications: Targeted metrics that demonstrate impact • Current state of intranet measurement. • Measuring the benefits of internal communications. • Measuring impact, engagement and sentiment. Download the executive summary: http://digitalworkplacegroup.com/resources/download-reports/measuring-internal-communications
  37. 37. Twitter: @DWG www.digitalworkplacegroup.com Metrics are proxies 37 “A page view is not an idea understood, a positive emotion felt or a behaviour changed. Metrics are proxies – measurements that represent the things we are really seeking to assess because we can’t measure these directly.”
  38. 38. Twitter: @DWG www.digitalworkplacegroup.com Known versus unknown tasks 38 Known task e.g. – completing the performance management plan. Ensure that everyone has filled in their performance management plan on time News article • % campaign conversion rate • % of performance plans completed by deadline • Line manager communication is very important • Ensure call to action is clear in news story Reactions of audience • What measurements will show the effectiveness of the campaign? • What actionable insights can be drawn from the metrics? Benefit Channel Proxy metrics Insights
  39. 39. Twitter: @DWG www.digitalworkplacegroup.com Known versus unknown tasks 39 Unknown task e.g. – help employees feel great about working here. Help employees feel great about working for this company News article with video • Page views • Video abandonment • Sharing • Liking • Comments • Survey results • Make video shorter • Negative comments indicates some underlying cultural problems Reactions of audience • What positive/ negative reactions were there to the communication? • How can we validate these insights with users? Benefit Channel Proxy metrics Insights
  40. 40. Twitter: @DWG www.digitalworkplacegroup.com Compound metrics: treat with caution 40
  41. 41. Twitter: @DWG www.digitalworkplacegroup.com 41 Rabobank – intranet dashboard Source: http://members.digitalworkplacegroup.com/blogpost/439672/152108/Knowledge-Exchange-on-intranet-metrics- recording-and-notes-now-available (DWG member-only link; shared with permission from Rabobank)
  42. 42. Twitter: @DWG www.digitalworkplacegroup.com 42 Rabobank – intranet dashboards Source: http://members.digitalworkplacegroup.com/blogpost/439672/152108/Knowledge-Exchange-on-intranet-metrics- recording-and-notes-now-available?
  43. 43. Twitter: @DWG www.digitalworkplacegroup.com Questions: 43 • How are you measuring the impact of your communications? • How do you extract meaningful insight from metrics? • Do you use visualisation or storytelling to bring metrics to life?
  44. 44. Twitter: @DWG www.digitalworkplacegroup.com 44 Communicating in the human-centred digital workplace
  45. 45. Twitter: @DWG www.digitalworkplacegroup.com Dorel Juvenile Europe 45Source: Digital Workplace Group, My Beautiful Intranet competition http://digitalworkplacegroup.com/news-events/my-beautiful-intranet-2014
  46. 46. Twitter: @DWG www.digitalworkplacegroup.com Dorel Juvenile Europe 46
  47. 47. Twitter: @DWG www.digitalworkplacegroup.com Cottsway 47Source: DWG expert blog http://digitalworkplacegroup.com/2015/03/05/how-2-companies-leveraged-social-intranets-to- turn-around-culture-and-revenue
  48. 48. Twitter: @DWG www.digitalworkplacegroup.com Verizon 48Source: Digital Workplace Group, My Beautiful Intranet competition http://digitalworkplacegroup.com/news-events/my-beautiful-intranet-2014
  49. 49. Twitter: @DWG www.digitalworkplacegroup.com Adobe 49Source: Digital Workplace Group, My Beautiful Intranet competition http://digitalworkplacegroup.com/news-events/my-beautiful-intranet-2014
  50. 50. Twitter: @DWG www.digitalworkplacegroup.com Barclays 50Source: Digital Workplace 24
  51. 51. Twitter: @DWG www.digitalworkplacegroup.com XChanging 51Source: DWG ‘Change Management for the Intranet and Digital Workplace’ (shared with permission from Xchanging). Download executive summary: http://digitalworkplacegroup.com/resources/download-reports/change-management-for-the-intranet/
  52. 52. Twitter: @DWG www.digitalworkplacegroup.com Digital Workplace Group 52Source: Digital Workplace Group team Yammer community
  53. 53. Twitter: @DWG www.digitalworkplacegroup.com Digital Workplace Group 53Source: Digital Workplace Group team Yammer community
  54. 54. Twitter: @DWG www.digitalworkplacegroup.com Questions: 54 • How are your communications helping to humanize work in the digital workplace? • How are you encouraging personal and authentic communication from leaders and managers? • What opportunities are there for you to model new ways of communicating?
  55. 55. Twitter: @DWG www.digitalworkplacegroup.com 55 It must be time for fish and chips…

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