Enterprise mobile seems like a massive, unapproachable topic. This presentation offers digital workplace best practices for building a strategy for prioritizing and managing employee mobile apps. This includes a user-focused approach that can help you solve real business problems.
11. @dwg
www.digitalworkplacegroup.com
Challenges of enterprise mobile
11
BYOD, provided
or hybrid?
Security &
access
Design
standards
Browser vs.
native apps
Governance
Ownership/
funding
App
developers
Multiple
operating
systems
UXD for mobile
Frontline
workers
Vendor apps
12. @dwg
www.digitalworkplacegroup.com
Challenges of enterprise mobile
12
BYOD, provided
or hybrid?
Security &
access
Design
standards
Browser vs.
apps
Governance
Ownership/
funding
App
developers
Multiple
operating
systems
UXD for mobile
Frontline
workers
Vendor apps
Historically common
to intranets as well
17. @dwg
www.digitalworkplacegroup.com
The BIG MYTH
17
Enterprise mobile is one thing.
So, just make the intranet mobile.
• Intranets not optimized for mobile
• Responsive sites visually optimized, but not
designed to app standards
• Intranet navigation paths not designed for mobile
• Generally poor user experience
• Doesn’t cater to very different types of mobile
users
• Not optimized for context of use (environmental
factors) for different tasks
42. @dwg
www.digitalworkplacegroup.com
First step: Find the nexus!
EXAMPLE
42
Organizational
strategy
User needs
Business
needs
Org strategy:
Shift focus from small to
med/large businesses
Sales Dept needs:
Increase % of sales that
are to large businesses
Sales Exec needs:
Strategies for selling to
larger businesses
44. @dwg
www.digitalworkplacegroup.com
Two types of audiences
44
All employees
Key questions:
• What do all employees need?
• Related user pain points?
• Pain points for central business
services like HR?
• Priorities and goals of central
business services?
• What would be better on a mobile
phone than a desktop?
45. @dwg
www.digitalworkplacegroup.com
Two types of audiences
45
Specific user
groups
All employees Example user groups:
• Customer Service Reps
• Sales Executives
• Branch/Retail Managers
• Technicians
60. @dwg
www.digitalworkplacegroup.com
Metrics
60
• Plan for metrics from the start
• Tie metrics to targeted goals
• Measure for improvement not justification
• Usage data is only the first step
• Want to be a metrics ninja? Measure business outcomes!