Have you used Snapchat? If not, you are in luck. We have put together a quick introduction on what you need to know about Snapchat as a marketer.

1. Snapwhat?! Snapchat
Have you used Snapchat? If not, you are in luck. We have put together a quick introduction on
what you need to know about Snapchat as a marketer.
Snapchat is a super speedy messaging app for sharing moments; users are able to send
pictures and videos directly to their friends and/or add it to their Snapchat Story. All users can
'snap' personal stories with a limit of 15 seconds. The thing that made this app so popular is the
fact that after 24 hours, whatever you posted on your Story disappears and any image you send
a friend also disappears after they have viewed it. Think co-workers singing Karaoke, sharing
the video with those who couldn't make it, without the risk of being held to ransom.
As you might have guessed 52% of Snapchat users are aged between 16-24, with over 100
million daily active users. The rise in popularity, other than its short shelf life, is also thanks to
celebrity users (Kardashian sisters & Justin Bieber), media partners (Sky Sports) and its fun
features like; voice calling, video calling, playful photo filters, a "live" feature and a
"Discover" feature.
Let's show you a few of these features:

2. The "Discover" feature is an interesting arena for marketers and publishers- this is what it looks
like (updated recently on 7th June 16):

3. Snapchat also offers the opportunity for businesses/users to create their own "Geofilters". A
geofilter is a bespoke design that sits on top of photos/videos. A marketer can pick a time,
location and offer it to Snapchat users at a price. These filters are possibly the main attraction of
the app. Take a look at this geofilter created by McDonald's available to Snapchat users when
they enter a McDonald's restaurant.
In summary, if your business wants to target 16 - 24 year olds, Snapchat is the best platform to
reach them. Remember to think mobile first! Snapchat ads are only made for mobile devices,
as they have vertical orientation and are full screen. For those marketers looking for data rich
campaigns, the platform is currently restrictive on the metrics available. This is due to the fact
that users do not 'like' or 'share' content and its deleted after 24 hours. But don't let this deter
you, only 1% of advertisers are using Snapchat, meaning that there is little competition on a
widely used platform, take your chance while you can.
Ready to book? Get in touch today for help managing the process.

4. Snapchat is valued at $16 billion.
Snapchat had 50 million daily active users in the United States and 35 million daily
active users in Europe in December 2015.