1.
SOCIAL MEDIA & BRANDS’
E-REPUTATION
HOW TO MANAGE ?
Dominique Hodieb
E-reputation & e-governance adviser
Digital Thursday

2.
• A type of product
manufactured by a particular
company under a particular
name.
You can’t promote a brand
without i’ts company owner
and vice-versa. So one goes with
each other.
The image of the company has
an impact on the brand’s image
and vice-versa.
WHAT IS A
BRAND ?

3.
• E-reputation is the image
conveyed and / or
incurred by a business or
brand on the Internet and
other digital media.
• E-reputation can also be
applied to a product or
service .
WHAT IS E-
REPUTATION ?

4.
• Your e-reputation represents
the overview of your brand
presence on the web. It
covers your brand’s visibility
across the main channels of
the Internet, along with social
network feedback concerning
the service or product that
you provide
WHAT IS E-
REPUTATION OF
A BRAND?

5.
• Instant e-reputation can be built via the
tweets posted within 24 hours.
• The living e-reputation is developed
within 48 h .
• The medium-term e-reputation will
consist of web messages available to D
+ 7 in the first results .
• The long-term e-reputation is
characterized it , the persistence of
messages after 1 year (access via web
search engines or engines of internal
social networks) within the first results
of places (e.g: sites news magazines
that are published can persist for more
than 18 months ahead ) .
THE
SEGMENTS OF
E-REPUTATION

6.
• Consumer opinions and
rumors can now spread from
one side of the globe to the
other in just seconds, be it
through forums, blogs,
websites, or social networks
(e.g. Facebook, Twitter, Flickr
etc.).
• Opinions, criticism, and
recommendations have
become more and more
visible in search engines and
have a real impact on the
reputation of your brand,
service, or product.
THE
STATEMENT

7.
• Own Your Search Engine Results
• Use web analytics
• Be Social Use of Influence marketing
and Community management
• Blog
• Think Outside the Box
• Have an Active PR Strategy
HOW DO YOU
MANAGE YOUR
BRAND’S E –
REPUTATION ?

8.
• Don’t be content with only a handful of links at the top of a
search engine results page for your brand.
• Take full advantage of your SERP by working to control as
much of it as you can from top to bottom.
• Monitor the positioning and ranking of your website in search
engine results.
• Check your media coverage and brand visibility across the
digital media sphere.
OWN YOUR
SEARCH ENGINE
RESULTS PAGES

9.
• Analyze your link popularity,
backlinks to your website,
related links, and hierarchy of
your website.
• Structure and optimize your
site for better rankings.
USE WEB
ANALYTICS

10.
• See what people are saying
about your business. Establish
a strong connection and build
positive relationships by
interacting with social media
users.
• The Best social media are :
Twitter, LinkedIn, Facebook,
Google+, YouTube, SlideShare
and Pinterest, Instagram. Be
sure to link all of your social
profiles together.
BE SOCIAL

11.
• Blogging is another way to
get your brand out there on
the web.
• Buy a domain that includes
the brand name
• Blogging also attracts more
traffic than static websites, so
it helps your reputation and
your lead generation.
BLOG

12.
• Encourage customers to show
how they’re using your
product through YouTube
videos
• Be proactive and in
interaction with your
customers
• Organise games, online
meetup , Online interviews
using « periscope, twitter,
facebook »
• The content marketing
adapted to your final
objective (sales, revenue,
brand awareness; customer
engagement…etc)
THINK
OUTSIDE
THE BOX
USE CONTENT
MARKETING

13.
• Don’t simply rely on “Brand
news” for your press releases.
• Look for unique ways your
products are being used.
Publicize partners you’re
working with. Sponsor events
that may get press.
• NEVER ALLOW a Press news
bring you down on the web
HAVE AN
ACTIVE PR
STRATEGY

14.
• Blogs, tweets and other social
media can do great damage
• Respond quickly.
• If you don’t have a live
solution ,always give a quick
answer and come back with
the solution
• ALWAYS find a way to turn
the problem to your
advantage (Joke on the joke
your followers are doing with
the problem)
BRAND’S E-
REPUTATION
CRISIS

15.
• Consider the size of the
company/brand, the scope of
the work, the specific
countries they are doing
business in and the estimated
return on investment.
• Preventive measures are
generally less expensive than
trying to repair an online
reputational problem after
it’s happened.
THE COST

16.
Thanks for your kind attention!
Let your passion be your profession

17.
CONTACT ME !
domyhod@gmail.com
@DomyHod
Domy Hod