2014 Digital
Trends
Digital Sandbox 8/6/14

Inspiration
Austin Kleon: Forget about
being a genius. You just have
to become part of a Scenius

Mastering Mobile
As mobile emerges as the dominant digital channel and
the glue for all consumer experiences, getting the mobile
foundation right is critical for retailing & marketing as
mobile becomes the digital reference architecture

Collaborative Economy
Enabled by digital
technologies, the
collaborative
economy is
estimated to
have 6x the
impact of the
internet. 40% of NA
adults have used a
collaborative
commerce service.
Venture capital
firms have invested
more than $2
Billion in over 300
US ventures since
2012.

Future of Making
Continual advancements in 3D printing, maker spaces, digital
marketplaces & technology will fuel the Maker movement disrupting
companies as makers design, manufacture and distribute goods.
Self-organizing nanobots will enable on-site construction of projects.

Explosion of Content and
Digital Spaces
Continued proliferation of digital apps, sites and services with over a million
apps in the apple app store alone. Marketers are realizing digital content
engages people more than ads. Providing value and being found amid this
abundance are harder and more important than ever.

Power of Platforms
Platforms that enable open innovation are replacing
manufacturing efficiency as what provides economic power
and long-term value. Delivering great consumer experiences
only happens within the context of the ecosystems of partners.

Internet of Things
The growth of embedded and wearable devices—will have
widespread & beneficial effects by 2025. The opportunities &
challenges resulting from amplified connectivity will influence
nearly everything, everyone, everywhere.

Emotional Design &
Personalized Experiences
Anticipatory & personalized experiences will be created
through the massive amount of data from location-aware
devices, social media, cheap sensors & new analytic
capabilities. Voice, gestures & sensors will change experience
design. The tension between privacy & convenience will
continue to increase.

Pervasive Retailing
People want to shop on
their terms with seamless
& personalized
experiences. Digital
commerce & digitally-influenced
sales continue
to grow. Each consumer
journey is unique and
retailer success will come
from being relevant to
individuals.

Transformation of In-Store
Experiences
Digital devices, data & services are transforming in-store
experiences enabling fully integrated channels & emotional &
social experiences. Retailers must adapt to higher levels of
service & investment to continue to attract & convert shoppers.

Wearables and
Quantifiable Self
A tsunami of wearables will change how people interact with the
environment and each other. They will not only track health, wellness,
home & memories, but provide much of the data for personalized
experiences. They allow people to track their life, knowledge of
themselves & goals as a new “quantifiable self”. Wearables will be as
large as smartphones with faster adoption driven by low cost of
sensors.

Expansion of Social &
Transformation of Marketing
As media consumption has moved to digital devices, marketing
teams have transformed to leverage digital spaces, create
authentic sharable content & services, word of mouth programs
and on-the-fly communications. Social media continues to
impact how people connect and what they buy.

Doing Good as the new
Green
Millennials are loyal to businesses that operate with a
sense of generosity and purpose. Digital provides
transparency & awareness allowing good profits from
this business model.

Pics from SXSW

Group Discussion

Mastering
Mobile
Collaborative
Economy
Future of
Making
Content &
Digital Spaces
Power of
Platforms
Internet of
Things
Emotional
Design
Pervasive
Retailing
In-Store
Experiences
Wearables &
Quantified Self
Transforming
Marketing
Doing good is
the new green