[Watch the webinar on-demand: https://bit.ly/3yTxect ] With 42% of marketing automation professionals leaving their companies last year, organizations are feeling the expertise pinch. Your [insert here: MOps expert, Marketo admin, Campaign Specialist] has left the team... NOW WHAT!? If you recently have been hit by the "Great Resignation" phenomenon happening across teams, we get it. Finding the right experts to manage Marketing operations can be a challenge and when someone on the team leaves, everyone feels the pain. Sometimes, it helps to talk these things through and hear what others in the industry are doing to combat turnover and ensure your business not only runs, but can still grow, despite team change ups. On May 24th, we're hosting a meeting of the minds to talk through the challenges of finding the right people—and keeping them—for your MOps teams. Topics include: - Market overview: what does the great resignation and the great reshuffle really mean? And why is it called great when there's nothing great about it! - Team building: what are some of the considerations you should think through if you're building a dream team? What expertise is actually needed and what can you afford? - Retention planning: how do you keep your talent happy and engaged? - Disruption: do you have backup plans and documentation available for team changes? - Horror stories: hear how Digital Pi and Iterable have handled some challenging team/staffing situations and conquered business goals while down a team member, or several We know it's hard to take time away from campaigns and working within your instance, but understanding more about the B2B turnover trend and how to ensure you have the right people on your bench is critical to success. PANELISTS Amy Goldfine Senior Manager, Marketing Operations, Iterable, and Founder, MarketingOpsAdvice.com Ari Milstein COO/CFO, Digital Pi Jeff Coveney CMO, Digital Pi

1. © 2021 Merkle, Inc. All Rights Reserved. Confidential.
DIGITAL PI WEBINAR
LET’S TALK MOps: TEAMS,
TURNOVER, AND TRENDS
May 24, 2022

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Housekeeping • This session will be recorded and shared with all
attendees
• We will have time for questions at the end. Please put
questions in the Question box at the bottom of your
GoToWebinar panel at any time
• If we don’t answer your question live, someone will get
back to you directly

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INTROS
Amy Goldfine
Head of Marketing Ops at
Iterable | 4X Marketo Champion
MarketingOpsAdvice.com
Ari Milstein
COO and CFO at Digital Pi
Jeff Coveney
CMO Digital Pi
Marketo Champion

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Digital Pi
Digital Pi helps companies
build, manage and optimize
their marketing automation on
a global scale.
Build Optimize
Manage

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AGENDA
01 THE BIG PICTURE
WHAT’S HAPPENING IN THE MARKET?
WHAT ARE THE COMMON CHALLENGES?
02 EXPERTISE NEEDED!
WHAT LEVEL OF EXPERTISE DO YOU NEED, AND HOW DO YOU VALIDATE
03 INTERNAL V. EXTERNAL
HOW DO YOU KNOW IF IT MAKES SENSE TO HIRE INTERNALLY OR USE
OUTSIDE EXPERTISE
04 DISRUPTION AND RETENTION
RETAINING TALENT AND THE ASSOCIATED CHALLENGES
MITIGATING DISRUPTION AFTER TURNOVER
05 LIVE AND LEARN
STORIES AND FINAL THOUGHTS

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Sara’s Story
• Sarah had an awesome MOps team with three employees:
Matt: Director of MOps
Jen: Campaign Ops
Victoria: Demand Gen
• Sarah has big 2022 goals and KPIs are her company grows and
she felt confidant accepting the challenge
• Then Matt left
Jen isn’t ready to take on the strategic elements
Sarah has been working with HR but cannot find candidates
with the expertise she needs
Sound familiar?

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01
THE BIG PICTURE

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TODAYS CLIMATE

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BUILDING A TEAM
DESPITE
CHALLENGES

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02
EXPERTISE NEEDED

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HOW DO YOU
VALIDATE
EXPERTISE

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03
INTERNAL VS.
EXTERNAL

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WHEN SHOULD
YOU TURN TO AN
AGENCY?

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IS OFFSHORING
A LOGICAL
SOLUTION?

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04
RETENTION AND
DISRUPTION

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WHAT CAN YOU DO
TO KEEP YOUR
DREAM TEAM?

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DISRUPTION:
HOW DO WE
AVOID IT?

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05
LIVE AND LEARN

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LIVE AND
LEARN,
RIGHT?

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QUESTIONS ?

22. © 2021 Merkle, Inc. All Rights Reserved. Confidential.
Digital Pi delivers the expertise your team needs,
for more information email us at hello@digitalpi.com