Original Blog Post: http://bit.ly/1lKdA8U | Don't underestimate the importance of the most misunderstood, misused and mistreated pages on your website… the “Thank You” Page.
12. BUT FIRST LET’S TALK
ABOUT THE GOALS OF
THE “THANK YOU”
PAGE.
13. 3 Goals of the Perfect “Thank you Page”
• To confirm the transaction
• To measure conversions
• To make another offer
This last goal is where most marketers fail. They don’t
make the next offer in the funnel on their “Thank
you” pages.
Russ Henneberry
Editorial Director,
DigitalMarketer
14. This is a tragedy. In most cases,
your prospect is never going to be
more receptive to your next offer
than the second after they’ve taken
the prior offer.
19. Ryan Deiss revealed the core
process we use for every
business we start, acquire or
consult at Digital Marketer on
this blog here.
20. This process is called Customer
Value Optimization. Whenever it
makes sense, professional
marketers use “Thank you” pages
to make their next offer in the
CVO funnel.
21. Here’s where “Thank
You” pages are used
throughout the CVO
process to make the
next offer…
22. Let’s take a look at this in
action. Here’s what Amazon’s
“Thank You” or Confirmation
Page looks like.
23. WHAT’S GOOD ABOUT THIS?
1) Confirms Order
2) Makes a cross-sell (Profit Maximizer) offer
24. During the 2008 election,
Barack Obama made
masterful use of digital
marketing. When you
registered for updates on the
website, this was the “Thank
You” page.
25. WHAT’S GOOD ABOUT THIS?
1) Confirms Update
2) Asks for donations to the campaign
3) Asks you to register to vote
26. I’ll say it again... In most cases, your
prospect is never going to be more
receptive to your next offer than the
second after they’ve taken the prior
offer.
28. In the funnel below, we use email, Facebook ads, blog posts and
other traffic to a landing page that offers a Free Case Study (Lead
Magnet) about marketing on Facebook. Here’s the landing page…
29. The first strategy is revealed on the
previous slide and an offer for a second
free marketing strategy is made in
exchange for an email address. When
the site visitor puts their email address
into the box, they land on a “Thank
You” page that reveals the second
strategy.
31. The second Facebook marketing
strategy is revealed on the previous
slide and an offer is made to get many
more Facebook marketing tactics like
this one in a paid training.
32. Clicking on the green
button directs the visitor
to a “Thank You” page
that contains a Video
Sales Letter that describes
a training called Facebook
Ad Power (Core Offer).
33. That page has a 15 minute VSL from Ryan Deiss. A portion of
which looks like this:
34. If the visitor buys the Facebook Ad
Power training, they are taken to a
“Thank You” page that makes an
upsell (Profit Maximizer) offer for our
flagship event, Traffic Conversion
Summit.
39. EACH STEP IN THE (“THANK YOU” PAGE) FUNNEL:
1) Confirms the prior transaction
2) Measures conversions in our analytics program
3) Makes the next offer in the funnel
41. PS Want the Chance To Finally Own Ryan Deiss’
Most Treasured Collection of Business Growth
Checklists, Reports, “Cheat Sheets” and
Standard Operating Procedures? Click below!