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- 1. Cool tools – how technology is changing the way we communicate with our supporters Robert McAllen Program Manager Blackbaud
- 2. Cool tools Cool tools RSS feeds Yahoo Pipes Photo Sharing Facebook integration Twitter Presenter’s Name | Page #2 © 2008 Blackbaud
- 3. Cool tools Presenter’s Name | Page #3 © 2008 Blackbaud
- 4. Cool tools What is an RSS Feed RSS is a family of Web feed formats used to publish frequently updated works such as blog entries, news headlines, audio, and video in a standardized format. An RSS document (which is called a "feed," "web feed," or "channel") includes full or summarized text plus metadata such as publish dates and authors. Web feeds benefit publishers by letting them syndicate content quickly and automatically. They benefit readers who want to subscribe to timely updates from favoured websites or to aggregate feeds from many sites into one place. Presenter’s Name | Page #4 © 2008 Blackbaud
- 5. Cool tools Who has RSS Feeds? Everyone! Presenter’s Name | Page #5 © 2008 Blackbaud
- 6. Cool tools Innovative ways to use them Mobile Phones Igoogle Yahoo feeds Yahoo Pipes Presenter’s Name | Page #6 © 2008 Blackbaud
- 7. Cool tools iGoogle So using RSS feeds from BBNC and adding these to Google (or creating easy links to add the feeds to Google, Bebo, Facebook etc gives the organisation a way to get their info onto millions of homepages. iGoogle Demo Presenter’s Name | Page #7 © 2008 Blackbaud
- 8. Cool tools Yahoo Feeds Presenter’s Name | Page #8 © 2008 Blackbaud
- 9. Cool tools Presenter’s Name | Page #9 © 2008 Blackbaud
- 10. Cool tools Yahoo Pipes Incredibly powerful tool Useful for building up RSS feeds from disparate sources Webcasts on labs.blackbaud.com Presenter’s Name | Page #10 © 2008 Blackbaud
- 11. Cool tools Useful RSS Feeds Blackbaud Labs http://labs.blackbaud.com/NetCommunity/feed.rss?id=1 Netwits http://forums.blackbaud.com/blogs/netwits/rss.aspx Steve Maclaughlins Blog http://forums.blackbaud.com/blogs/connections/rss.aspx Presenter’s Name | Page #11 © 2008 Blackbaud
- 12. Cool tools Photo Sharing Presenter’s Name | Page #12 © 2008 Blackbaud
- 13. Cool tools Photo Sharing Flickr, OVI, Vox Linked to Blogs Presenter’s Name | Page #13 © 2008 Blackbaud
- 14. Cool tools Presenter’s Name | Page #14 © 2008 Blackbaud
- 15. Cool tools Facebook Integration. Build a Facebook App? Why? • More than 150 million active users • More than half of Facebook users are outside of Higher Education • The fastest growing demographic is those 30 years old and older • Average user has 100 friends on the site • More than 3 billion minutes are spent on Facebook each day (worldwide) • More than 13 million users update their statuses at least once each day • More than 3 million users become fans of Pages each day • More than 800 million photos uploaded to the site each month • More than 5 million videos uploaded each month • More than 20 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each month • More than 2 million events created each month • More than 20 million active user groups exist on the site Presenter’s Name | Page #15 © 2008 Blackbaud
- 16. Cool tools What if you could have a presence on Facebook? So that you could… • Publish your News and Events • Acquire Constituents • Collect Donations • Leverage Facebook friendships and features to spread the word ? And what if while this was all happening on Facebook… • Constituents were captured • Donations were downloaded • And new users were added to your CRM? Presenter’s Name | Page #16 © 2008 Blackbaud
- 17. Cool tools What might this look like? Presenter’s Name | Page #17 © 2008 Blackbaud
- 18. Cool tools Benefits of building a Facebook App Gives you a ‘PLACE’ on Facebook Can organise your supporters to one place. Excellent viral marketing potential Sponsorship possibilities Encourages traffic to your own site – In fact is your own site. Engaging your users Tracking Analytics Presenter’s Name | Page #18 © 2008 Blackbaud
- 19. Applications on Facebook Cool tools Presenter’s Name | Page #19 © 2008 Blackbaud
- 20. FreeCauseCool tools Toolbar Presenter’s Name | Page #20 © 2008 Blackbaud
- 21. Cool tools Presenter’s Name | Page #21 © 2008 Blackbaud
- 22. Cool tools Twitter Presenter’s Name | Page #22 © 2008 Blackbaud
- 23. Cool tools Twitter Tips Followers 60 Update your Bio 50 Followers, 48 Post often but keep it relevant 40 Make it easy to find you 30 Comment on others 20 10 Follow others 0 Link it into overall fundraising efforts Monday Tuesday Wednesday Thursday Friday • Don’t rely on Twitter alone. Publicise Inform Update Presenter’s Name | Page #23 © 2008 Blackbaud
- 24. Cool tools Twitter tools Tweetlater Twitpic Twitterholic Presenter’s Name | Page #24 © 2008 Blackbaud
- 25. Cool tools Twitter Search Track your brand on Twitter. Creates an RSS feed Can be used to create a Widget Widget can be inserted on your website Held on your desktop Presenter’s Name | Page #25 © 2008 Blackbaud
- 26. Cool tools Source: NFPSynergy Virtual Promis 2008 Presenter’s Name | Page #26 © 2008 Blackbaud
- 27. Cool tools Finally Try New Things But not all at once. Presenter’s Name | Page #27 © 2008 Blackbaud
- 28. Cool tools Presenter’s Name | Page #28 © 2008 Blackbaud
- 29. Cool tools Finally Try New Things But not all at once. Test Test Test again. Optimise Content Analytics!! Presenter’s Name | Page #29 © 2008 Blackbaud
- 30. Cool tools Questions? Robert McAllen Programme Manager Robert.mcallen@blackbaud.co.uk www.blackbaud.co.uk/thetranslator www.twitter.com/robmcallen Presenter’s Name | Page #30 © 2008 Blackbaud