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How to get More Audience for your Business

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How to get More Audience for your Business

  1. 1. Justin Kearns Tucr.io
  2. 2. Ok so hello everybody, I’m Justin Kearns co-founder of Tucr.io and I’m delighted to be here today to speak to you all. Thanks very much to Eoin for asking me to come speak with you. I’m a firm believer that projects like this should form the fabric of every business community in Ireland. Hats off to Mavericks like Anthony Quigley and Eoin who are building a strong cluster of digital companies in Dún Laoghaire and providing business people like yourself to see embrace the opportunity digital technology presents.
  3. 3. I believe you are all here today because you want to change. We all see the digital work moving around us with many different products and services asking for our time and money and promising success. We know that if we are to continue to be successful we must embrace online but if you can take one thing away from me today is that not only can we change, we must change. I come from an engineering background but after a few earns in industry I knew that my future would be in business so I did a diploma with Anthony and the digital marketing institute and that helped put me on the course I am on now. I started a digital marketing agency when I returned to Ireland in 2013 and I worked with many different types of small businesses helping them get more business from the web.
  4. 4. So if you would like to embrace change you must assume noting and question everything. What questions business owners like yours should be asking yourself every day. If you want to crack online you must become obsessed with asking questions of yourself and if you don’t know the answer then there is an opportunity for growth by learning the answer by doing.
  5. 5. These are fundamental questions but how often do we ask ourselves these question? And if we are not asking we are assuming.
  6. 6. Have you registered a local business page on Google, do you have the correct category selected. There is a good chance you will not be found. Does your web address match your business name, if not can you optimize your website so it is appearing on Google when someone searches your business. What do people find when they google your business name. Are all the results for yours business under your own control? Are some of them listed on directories and if so is the information up to date. Did you know you can claim those listings. (if there is a tripadvisor page up and it's not claimed, then that is criminal, claim it and take control).
  7. 7. What I mean by this is if they are looking for your type of services or product how are they going to search for this online? What website search engine are they most likely to use? What are they going to type into Google? How often are people searching on Google with these search terms? Luckily there are tools you can use such as Google keyword search tools to look up this type of information. Is your website optimised with these types of search terms?
  8. 8. If you are a retailers check out Pointy. This is a fantastic piece of tech. You connect it to your scanner and when you scan the product it will publish the product on a webpage online. This can be super if you want to get your products online but do not have the resources to execute this. It's not just about getting your products listed online for people to buy online.
  9. 9. Again particularly for retailers, advances in technology gives you some excellent options. Shopify for example who are mostly known as a an ecommerce platform for online retailers. But they also have a Point of Sale system and the cool thing about it is all product and stock info is synced between the two. This is interesting because it show the direction retail is moving. With the lines between online and offline shopping are blurring and these mobile point of sale systems are part of a new wave of til systems on the market the are replacing legacy systems at an exciting rate.
  10. 10. Ipad based system Vend, Android based system Clover which is distributed supported in the Irish market by AIB merchant services. For example SKU-IQ that basically lets you do exactly what Shopify offer. You can link all product and stock info from your mpos to you website and they are integrated with all the big names in Ecommerce.
  11. 11. Not only are these slick looking they provide you with so many slick options for customising your own system. Each device is connected to app store just you like your smartphone, with all sorts of apps ranging from digital loyalty app, Gift card apps from Dublin based Loylap, SMS marketing apps and hundreds others.
  12. 12. One of my pet peeves when it comes to payment is when I ask a business owner how can I pay them online and they ask me to send them my card details. I know this probably how many businesses operated over the years but time are a changing and criminals are getting smarter and smarter. With GDPR coming online on the 25th of may consumers are far more sensitive to giving out there payment details and rightly so and if business are found to be in breach they can face huge fines. So we need to be more aware of this in general and we need to understand that by offering different methods of accepting payment particularly online then you can actually have a competitive advantage.
  13. 13. For example Dublin based start-up Bamboo created a fantastic app that enables customers to pre-order and skip the queue at lunchtime. Such as simple and innovative idea that is getting great traction around Dublin.
  14. 14. Klarna is another example of tech start-up, these guys are now massive. They process billions of euros of transactions per year. Essentially what they do is provide shoppers with a line off credit at the point of sale online. So when they customer is looking at an expensive item online there will be an option to buy now and spread the cost over a number of months.
  15. 15. As I mentioned my own company Tucr.io is a finance technology company. Similar to Klarna we provide consumers with a flexible way of paying for items and service. Our clients can create a payment plan for their client and have them up and running in less than a minute.
  16. 16. Summary • Become obsessed with asking questions • Google yourself and take control of search results. • Leverage latest technology (Pointy, Sku-IQ) to save time with getting your products online. • What tools can you use to drive customers to your point of sale (Clover app store). • Providing customers with alternative payment methods will give you a competitive advantage. (Tucr.io Bamboo Klarna)

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