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GAMING AND FILMS ARE INEXTRICABLY LINKED
GAMERS CAN BE REACHED IN CINEMA CINEMA: THE QUALITY BROADCAST CHANNEL 55% are non listeners of commercial radio  (listen t...
Cinemagoers Gamers 15-24 20% 23% 25-34 19% 22% 35-44 20% 24% 45+ 41% 31% Men 48% 51% Women 52% 49% ABC1 61% 56% C2DE 39% 4...
CINEMAGOERS HAVE HIGH LEVELS OF CONSOLE OWNERSHIP 21.6M  OWN A GAMES CONSOLE AND  8.5M (40%)  OF THOSE ARE THE MAIN USERS....
27%  have bought a new accessories in the past year, spending above average at £67** CINEMAGOERS INVEST IN THEIR PASSION C...
A total of  £3.3bn  was spent on consoles and games in the last year 85% of spend came from people who have visited the ci...
36%  of cinemagoers use the games feature on their mobile phones They are  24% more likely*  to download games to their ph...
GAMING CLIENTS - TOP 10 SPENDERS IN Q4 2010
CINEMA: THE QUALITY BROADCAST CHANNEL 38%  OF CINEMA ’S TOTAL GAMING SPEND WAS IN Q4 2010, THAT WAS  £3.1M Source: Nielsen...
Source ; TGI Q3 2011  |  Base : All 15+ Adults Target : All Cinemagoers who own a game console GAMERS FAVOURITE FILM GENRE...
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Gaming and films are inextricably linked

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Research shows that there is a clear and strong link between gamers and cinemagoers

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Gaming and films are inextricably linked

  1. 1. GAMING AND FILMS ARE INEXTRICABLY LINKED
  2. 2. GAMERS CAN BE REACHED IN CINEMA CINEMA: THE QUALITY BROADCAST CHANNEL 55% are non listeners of commercial radio (listen to less than 1 day per week / none) Source: TGI GB 2011 Q3 | Base : All 15+ Adults | Target:: Game console owners 76% are light TV viewers* (watch less than 20 hours a week) 72% are heavy internet users (every day / most days) Index 127 Index 92 Index 110 Index 131 59% are medium / heavy cinemagoers (visiting more than 2 or 3 times a year) (watch less than 20 hours a week)
  3. 3. Cinemagoers Gamers 15-24 20% 23% 25-34 19% 22% 35-44 20% 24% 45+ 41% 31% Men 48% 51% Women 52% 49% ABC1 61% 56% C2DE 39% 44% CINEMAGOERS ARE GAMERS Source : TGI Q3 2011, Base: All 15+ Adults Targets: All Cinemagoers; Games console owners
  4. 4. CINEMAGOERS HAVE HIGH LEVELS OF CONSOLE OWNERSHIP 21.6M OWN A GAMES CONSOLE AND 8.5M (40%) OF THOSE ARE THE MAIN USERS. CINEMA: THE ULTIMATE BRAND EXPERIENCE Source ; TGI Q3 2011 | Base : All 15+ Adults | Target : All Cinemagoers Nintendo Wii Nintendo DS / DSi XI Game Boy Advance Game Boy Sony PS2 Sony PS3 Sony PSP / PSP Go Sony PS Xbox 360 Xbox
  5. 5. 27% have bought a new accessories in the past year, spending above average at £67** CINEMAGOERS INVEST IN THEIR PASSION CINEMA: THE ULTIMATE BRAND EXPERIENCE Source ; TGI Q3 2011 | Base : All 15+ Adults | Target : All cinemagoers, who have a game console in their household * Average UK Adult spend on Consoles : £229 | ** Average UK Adult spend on Console Games : £98.54 *** Average UK Adult spend on PC Games : £66.15 | **** Average UK Adult spend on Accessories : £67.66 ^ Mean number of hours spent playing any games per week : 3.48hrs Mean hours spent playing any games per week 4.3hrs^ 39% have bought a new console in the past year, spending above average at £231* 76% have bought a new console games in the past year, spending above average at £100*** 39% have bought a new PC games in the past year, spending above average at £69****
  6. 6. A total of £3.3bn was spent on consoles and games in the last year 85% of spend came from people who have visited the cinema That ’s £2.8 billion! Cinemagoers spent: £1.6 billion on hardware £1.2 billion on software PEOPLE WHO VISIT THE CINEMA ARE A VALUABLE AUDIENCE Source: TGI Q3 2011 | Base: All 15+ Adults Target: All Cinemagoers
  7. 7. 36% of cinemagoers use the games feature on their mobile phones They are 24% more likely* to download games to their phones They are 29% more likely to play games on their mobile phone / tablet applications They spend an average of 7hrs per week playing online games CINEMAGOERS ALSO ENJOY GAMING ON MOBILES & ONLINE Source: TGI Q3 2011 | Base: All 15+ Adults Target: All Cinemagoers
  8. 8. GAMING CLIENTS - TOP 10 SPENDERS IN Q4 2010
  9. 9. CINEMA: THE QUALITY BROADCAST CHANNEL 38% OF CINEMA ’S TOTAL GAMING SPEND WAS IN Q4 2010, THAT WAS £3.1M Source: Nielsen AdDynamix Gaming Advertisers in Cinema only during Oct – Dec 2010 ELECTRONIC ARTS LTD £1.1M DISNEY INTERACTIVE STUDIOS £411K BETHESDA SOFTWORKS £59K KONAMI COMPUTER GAMES UK LTD £20K NINTENDO (UK) LTD £231K MICROSOFT LTD £1.2M SONY COMPUTER ENTERTAINMENT £67K
  10. 10. Source ; TGI Q3 2011 | Base : All 15+ Adults Target : All Cinemagoers who own a game console GAMERS FAVOURITE FILM GENRE ADVENTURES OF TIN TIN : THE SECRET OF THE UNICORN IND Impacts : 3.8M IN TIME IMMORTALS 3D A NIGHT IN THE WOODS SAFE The majority of gamers love to watch action adventure and thriller films But as before, they also enjoy films that reflect their favourite games CINEMA: THE QUALITY BROADCAST CHANNEL PIRANHA 3DD IND Impacts : 962K IND Impacts : 1.2M IND Impacts : 192K IND Impacts : 385K IND Impacts : 719K

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