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Cinema Successfully Reaches Females

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Research proves that cinema is the best media to reach 25 – 34 women

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Cinema Successfully Reaches Females

  1. 1. CINEMA SUCCESSFULLYREACHES FEMALESDCM: MAKING THE CINEMA EXPERIENCE BIGGER THAN JUST THE MOVIE
  2. 2. APRIL 2012CINEMA IS THE BEST MEDIA TO REACH 25 – 34WOMEN TOP 2 MEDIA NEUTRAL QUINTILESDCM: MAKING THE 2012 | Base : All 15+ AdultsSource : GB TGI Q2 CINEMA EXPERIENCE BIGGER THAN JUST THE MOVIETarget : 25 – 34 Females, who are single or divorced/ separated / widowed
  3. 3. APRIL 201225-34 SINGLE FEMALES ARE REGULARCINEMAGOERS They are 77% more likely to be heavy cinemagoers (going to the cinema once a month or more) Over half have been to the cinema in the last month (Index 113) 55% last went within the first two weeks of a film’s release FOR THEM, CINEMA IS A TREAT WITH FRIENDS, TO ESCAPE THE DEMANDS OF EVERYDAY LIFE 47% go to the cinema with their friends, in groups of 3 26% go for night out 24% go for a treatSource : FAME 2010 | Base : All 15+ Females CinemagoersDCM: MAKING THE CINEMA EXPERIENCE BIGGER THAN JUST THE MOVIETarget : 25 – 34 year olds who are single or divorced/ separated / widowed* Index against the average UK 15+ Female Adult
  4. 4. APRIL 2012ROMANTIC COMEDY IS THEIR FAVOURITE GENRE Romantic Other Fantasy Thrillers Horror Comedy Comedy 144 114 101 232 153DCM: MAKING THE 2012 | Base : All 15+ AdultsSource : GB TGI Q2 CINEMA EXPERIENCE BIGGER THAN JUST THE MOVIETarget : 25 – 34 Females, who are single or divorced/ separated / widowed
  5. 5. APRIL 2012THEY ARE RISK TAKERS WORKING TOWARDS THELIFE OF THEIR DREAMS They 5% less likely* to agree.. “I am happy with their standard of living” Over two thirds disagree.. “There’s little I can do to change my life” (Index 106) Over a third agree… “I like taking risks” 83% agree… “I should seize the opportunities in life when they arise” (Index 105) And… they are 3 times more likely to go online dating than the average female adultSource : GB TGI Q2 2012 | Base : All 15+ FemalesDCM: MAKING THE CINEMA EXPERIENCE or divorced/ separatedTHE MOVIETarget : 25 – 34 Cinemagoers who are single BIGGER THAN JUST / widowed*Index against the average 25-34 Female Adult, who is single or divorced/ separated / widowed
  6. 6. APRIL 2012THEY SPEND AN AVERAGE OF 14 MIN IN THECINEMA FOYER ITEMS WOULD DOWNLOAD IF AVAILABLE IN FOYER FOR FREE Money Off Offers / Promotions Music Coupons / Vouchers 36% 26% 48%Source : FAME 2010 | Base : All 15+ Females CinemagoersDCM: MAKING THE CINEMA EXPERIENCE BIGGER THAN JUST THE MOVIETarget : 25 – 34 year olds who are single or divorced/ separated / widowed* Index against the average UK 15+ Female Adult

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