The loyalty point program is largely adopted by marketers and customers, but are you sure your customers see it the same way as you do? Come and find out how “what marketers say” could be different from “what customers hear” as well as the truth behind it! Visit our website for more details and to subscribe to our eNewsletter http://www.digitalalchemy.asia Let’s connect… http://www.facebook.com/DigitalAlchemyLimited http://twitter.com/Digitl_Alchemy http://www.youtube.com/user/DigitalAlchemyPtyLtd http://www.linkedin.com/company/digital-alchemy http://plus.google.com/109695231036450612270/posts http://instagram.com/Digitl_Alchemy Don’t forget to follow our SlideShare channel for more content in the world of database marketing!