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1. SIMPLE STEPS
to capture
more customer values
We all know that customer centric marketing enables
marketers to create a positive customer experience,
resulting in capturing even more customer values. But
how can we efficiently approach this to achieve the
best outcome? Discover it here.
And you can create even more value and achieve all these at the
same time through well-managed customer centric marketing.
The combination of experience, resources and IP means that
a database marketing expert can bring revenue forward by
building out faster.
How customers create value
What is the Best Practice?
More customers Customers
spend more
Customers
stay longer
React quickly
to identified needs
What are
the key
capability
success
factors?
What happens when you are able to satisfy
your customers’ needs?
HOW
?
can you
jump start
The future of database marketing is about
building targeted campaigns at scale to achieve
the best customer centric marketing values. A
marketing transformation journey case study
revealed an overhaul of a manual campaign
execution. With marketing automation, one
Campaign Analyst could take care of multiple
campaigns and more things can be done
effectively with less time.
500% increase of number of
campaigns built in 12 months
after implementation from 20
campaigns to 100+ campaigns
50% decrease of campaign build
time from 10 hours to 5 hours*
Campaigns can now be audited
and segmented for performance
tuning and quality assurance
Automation is the
key to achieving scale 500
%
50%
They will be more
valuable because they
will buy more from you
They are less vulnerable to your
competitors because they do
not have an unfulfilled need
They will stay longer because
you make it easy and you
understand them
More Resources
Campaign Playbook
Faster Build
* Does not include briefing and creative work
$
Learn
and adapt quickly
Measure
everything at every customer
interaction at customer level
www.digitalalchemy.asia
Strategy
Create customer alignment
between strategy and execution
Targeting
(Analytics & Decisioning)
Able to intelligently decide
which communication
a customer should receive
according to their unique profile
Execution
(Multi Channel Execution & Scale)
� Able to communicate with
a customer through their
preferred channel
� Able to scale and build a number
of targeted campaigns
Measurement
Measure the effectiveness of
every customer interaction
+
+
Optimise
contact to ensure
customers only
receive relevant offers
Listen
to your customers
by using analysts to
identify opportunities
=
Scale more campaigns
& faster