Marketing Automation allows you to deliver your marketing campaigns at scale. But is that all to it? Get your facts and fictions about Marketing Automation sorted out in this infographic. Visit our website for more details and to subscribe to our eNewsletter http://www.digitalalchemy.asia Let’s connect… http://www.facebook.com/DigitalAlchemyLimited http://twitter.com/Digitl_Alchemy http://www.youtube.com/user/DigitalAlchemyPtyLtd http://www.linkedin.com/company/digital-alchemy http://plus.google.com/109695231036450612270/posts http://instagram.com/Digitl_Alchemy Don’t forget to follow our SlideShare channel for more content in the world of database marketing!

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Define
objectives
MA can provide a wide range of solutions. So it’s
essential to first define the business objectives and
implement the MA solutions that best tackle those.
Be prepared
to change for the better
MA has a broad reach. It can yield wide-spread
benefits in the organisation and so it requires
everyone’s collaborative mindset to make it happen.
Prepare
the human resources
It’s easy to install a MA program, but it’s much
harder to use it to its full advantage. Getting
people with the right skills and expertise who
know well how to make the best use of MA is
vital to your success.
Don’t stop
with what today offers
Technology changes rapidly and so you need to
make sure you stay in the game and well updated.
Because to stand still means to go backwards, and
the only person who’s glad is your competitor.
1 2
3 4
HELLO!
Positive customer interactions are a major success indicator of your marketing
campaigns. Since the days of “one size fits all” have long gone, marketers are
in need to not only devise personalised marketing, but also deliver it at scale.
And that’s where Marketing Automation comes into play.
Every marketer knows about Marketing Automation (MA) but not all realise
the full potential of it. Make sure you’ve got the facts and fiction sorted!
if you’re ready to enhance your marketing
with MA, There are 4 simple steps:
FACT VS FICTION
Through the use of the customer insight obtained from data analytics, MA gives you
the ability to send out the communications at scale with personalised offers suitable
for each customer.
It’s communications blasting
MA has been proven a key driver of marketing campaign success for both mid and
large corporations. There are various scales of MA involvement when it comes to
the implementation. You can choose to start with what best serves your current
business objectives.
It’s for giants only
It’s about understanding the customer insight and offering them the right thing.
Through this, it also serves the purpose of lead and client nurturing.
It’s about selling
MA is not about installing the software and waiting for it to do wonders. You also need
to use it to explore the customer insight and apply it to your marketing campaign.
It’s not easy to do it right
Through proper data analytics, you’ll be able to understand the consumer’s needs and
respond to those in real time. By offering the right offers, it’s more likely the customer
will take them, resulting in improved marketing ROI.
It helps to improve marketing ROI
There are numerous ways MA can help other departments apart from marketing,
including lead tracking and scoring for the sales department, revenue prediction
for the executives, analytics and reporting for the service department, and less
demand on IT support.
Its benefits expand to various departments
It does via proper customer analytics. The best bit? It’s down to the customer level,
giving you the ability to understand each individual customer even better.
It’s executional level and doesn’t do
the thinking
MA is a fully integrated program covering various areas including email marketing,
landing page, campaign management, lead generation and management, social
marketing, and marketing analytics.
It’s email marketing
MA isn’t just about managing the marketing campaign, but also providing the marketing
metrics to determine which campaign is or isn’t working. Perks? If it’s not working, you
can easily adjust or change.
It can prove the value of marketing effort
$
FICTION
FICTION
FACT
FACT
FACT
FACT
FICTION
FICTION
FICTION
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MARKETING
AUTOMATION