Each individual customer has their own channel preference that marketers have to understand and deliver accordingly in order to ensure the effectiveness of your communications with them. But surely you have more than a mere handful of customers to focus on. Check out these 7 steps towards achieving personalised communications at the scale of millions of customers!
Visit our website for more details and to subscribe to our eNewsletter
Don’t forget to follow our SlideShare channel for more content in the world of database marketing!