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Crowdfunding your
Investigative Reporting
   Tips and advice on effective freelancing



Dav id C oh n - D irec to r w w w.Sp o t.us
Funding Options for
          Journalists
Personal debt (totally sucks)

Web advertising (mere pennies)

Large foundations (long and torturous)

Sponsorships (selling out?)

News organization buys content (dying off)

Crowdfunding (not easy - but can be done).
Best of times, worst of times

      Good                    Not so good
 Production cost down     More content than ever

 Distribution cost down   Content assumed to be
                          free commodity
 Civic engagement up
                          Old revenue streams
 Crowdfunding up          dying

 Social networks up       Mistrust of professional
                          journalism.
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Fundraising Advice

  • 1. Crowdfunding your Investigative Reporting Tips and advice on effective freelancing Dav id C oh n - D irec to r w w w.Sp o t.us
  • 2. Funding Options for Journalists Personal debt (totally sucks) Web advertising (mere pennies) Large foundations (long and torturous) Sponsorships (selling out?) News organization buys content (dying off) Crowdfunding (not easy - but can be done).
  • 3. Best of times, worst of times Good Not so good Production cost down More content than ever Distribution cost down Content assumed to be free commodity Civic engagement up Old revenue streams Crowdfunding up dying Social networks up Mistrust of professional journalism.