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DWS16 - Game Summit - Matthieu Dallon, France eSport

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eSport, a game changer for the industry

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DWS16 - Game Summit - Matthieu Dallon, France eSport

  1. 1. eSport, a game changer for the industry By Matthieu Dallon On November 17th, 2016 At the Digiworld Game Summit
  2. 2. eSports serial entrepreneur since 2000 Founder & CEO : Ligarena / Games Services / Oxent, acquired by Webedia Creator of the ESWC (eSports World Cup / eSports Convention) Co-founder of Toornament.com (40K tournaments in 100 countries) Chairman & co-founder of France eSports Work currently with Activision, Ubisoft, Supercell, SFR, HP, Le SELL… Matthieu DALLON Strategy & Development Director ESWC / Toornament.com eSport Digiworld Game Summit
  3. 3. eSport is about emotions Matthieu Dallon Digiworld Game Summit
  4. 4. We will not talk about… … the eSport bingoMatthieu Dallon Digiworld Game Summit
  5. 5. Facts Models Value(s) Trends We will talk about… Matthieu Dallon Digiworld Game Summit … to confirm eSport is a game changer
  6. 6. FACT 1 5 PC games make 80% of the organic and sustainable eSport audience And the entire industry wants to be in… PC PC PC PC PC * Gamoloco / Stats Week 45 Matthieu Dallon Digiworld Game Summit
  7. 7. FACT 2 Major Publishers rule everything from the largest events to the chain of rights And they are profitable billion dollars companies Matthieu Dallon Digiworld Game Summit
  8. 8. Matthieu Dallon Digiworld Game Summit FACT 2 / FOCUS Blizzard is the governing body of Overwatch as a sport acting like an international federation
  9. 9. Matthieu Dallon Digiworld Game Summit FACT 3 New Economic Agents are entering the eSport market to slice the cake Media Groups Sports Pros Mobile Games Players Unions
  10. 10. Matthieu Dallon Digiworld Game Summit Entering the mass media era ? FACT 3 / FOCUS Major Football Clubs invest in eSports Olympique Lyonnais, Manchester City, Sporting Lisbonne, Legia Varsovie, West Ham, Ajax, Schalke, Wolsburg…
  11. 11. Matthieu Dallon Digiworld Game Summit FACT 3 / FOCUS Clash Royale is the game that has reached the largest audience of the last ESWC in Paris 100 000 requests of registrations to the 6 regional online qualifiers on Toornament.com 130 000 live concurrent viewers during the final on Twitch.TV (45K) and Panda TV (85K China)
  12. 12. Matthieu Dallon Digiworld Game Summit BALANCE OF POWER IN ESPORTS PROMOTERS GAMES OWNERS GAMES PLAYERS Tournament Organizers Pro/am Clubs Medias Platforms & Tech Agencies IP TALENT
  13. 13. Direct Value Creation Monetizing Audiences Ads & Sponsoring Licensing Rights Ticketing Merch (trad & virtual) Indirect Value Creation Engaging Audiences Community creation Retention & ARPU growth Brand content Real Stories Matthieu Dallon Digiworld Game Summit VALUE CREATION IN ESPORTS TRADITIONAL SPORTS BUSINESS MODEL
  14. 14. Global Sport Market ~ 600 B$ Matthieu Dallon Digiworld Game Summit ESPORT THE GAME CHANGER Global eSport Market ~ 600 M$ Global Games Market ~ 100 B$ New Revenue Ads & Sponsoring Licensing Rights Ticketing Merch (trad & virtual)
  15. 15. Matthieu Dallon Digiworld Game Summit Thank you ! ESWC Winter Hall 5 Paris Expo Feb. 17-19, 2017 ESWC.com @eswc_en 40 000 tournaments in 100 countries Open API for gaming studios @toornament

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