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Fmcg beverage brand case study

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FMCG Beverage Brand DigiWhirl Client Case-study Contact: www.digiwhirl.com info@digiwhirl.com +91-9004350022
Brand Attributes We worked with a FMCG beverage brand in an overseas market. We have not mentioned the brand name due to confidentiality reasons. This is a very popular product in the ‘Healthy & Natural’ category.
Strategy Aspects ONLINE ACTIVITY Community Engagement Build fan OBJECTIVE engagement FACEBOOK PAGE Content by FOCUS Community Manager Active Users & METRIC Interactions
Content Strategy We ideated a strong & sustainable content strategy based on the requirements. It had to, • Speak the brand message of a ‘healthy & natural’ product • Engage the fans and keep bringing them back
Our content strategy was a hit! We could see an increasing fan engagement, brand visibility & loyalty in the community!
In-depth Strategy Roadmap We provided a strategy roadmap with guidelines about continuing the community management by an in-house resource! We ensured that change in the executive person kept the community as active and exciting as ever!
In-house Management Within 3 months, we had ideated, implemented and then handed over a flourishing brand community to the in- house team! The strategy roadmap was a sufficient tool for the in-house team to continue an optimal community management!
Thank You! For more: www.digiwhirl.com Pic Source
We help brands socialize! Contact: www.digiwhirl.com info@digiwhirl.com +91-9004350022

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Fmcg beverage brand case study

  • 1. FMCG Beverage Brand DigiWhirl Client Case-study Contact: www.digiwhirl.com info@digiwhirl.com +91-9004350022
  • 2. Brand Attributes We worked with a FMCG beverage brand in an overseas market. We have not mentioned the brand name due to confidentiality reasons. This is a very popular product in the ‘Healthy & Natural’ category.
  • 3. Strategy Aspects ONLINE ACTIVITY Community Engagement Build fan OBJECTIVE engagement FACEBOOK PAGE Content by FOCUS Community Manager Active Users & METRIC Interactions
  • 4. Content Strategy We ideated a strong & sustainable content strategy based on the requirements. It had to, • Speak the brand message of a ‘healthy & natural’ product • Engage the fans and keep bringing them back
  • 5.
  • 6. Our content strategy was a hit! We could see an increasing fan engagement, brand visibility & loyalty in the community!
  • 7. In-depth Strategy Roadmap We provided a strategy roadmap with guidelines about continuing the community management by an in-house resource! We ensured that change in the executive person kept the community as active and exciting as ever!
  • 8. In-house Management Within 3 months, we had ideated, implemented and then handed over a flourishing brand community to the in- house team! The strategy roadmap was a sufficient tool for the in-house team to continue an optimal community management!
  • 9. Thank You! For more: www.digiwhirl.com Pic Source
  • 10. We help brands socialize! Contact: www.digiwhirl.com info@digiwhirl.com +91-9004350022