Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Growth Marketing
Keynote
Lisbon, Portugal
March 21, 2019
Agenda
Community Building &
Event Marketing
ENGAGE
Data-Driven Strategies &
Tactics
ACQUIRE
Creating Viral Buzz
GROW
Data Driven Growth
Key Metrics and Essential Hacks for Growing a Business
Event Marketing &
Community Building
The Most Powerful Channels for Getting & Growing Loyal Audiences
Quick Poll
Agenda
A little bit about our
community
Quick Poll
Quick Poll500+ events
100K+ community
ADD PHOTO OF LAST
EVENT
Growth Hacking vs.
Community Building &
Event Marketing
GOALS
Customer
Acquisition
Retention &
Monetization
Brand
Awareness
Onboarding
Activation
Brand
Awareness
Growth Hacking vs.
Community Building &
Event Marketing
Most effective marketing channels in 2018
Things has changed since then
The average CMO allocates 24% of their total annual budget to live
events in order to connect with customers, educate atte...
Zuckerberg unveiled a
new mission for Facebook:
“bring the world closer
together.”
Getting Started
Get on Meetup.com
⏤
#1
Host an event
⏤
#2
Event as a Product
Content, community,
brand, speakers,
unique value
proposition
3
Sales & Marketing
Event marketing strat...
Brand
Awareness
Unforgettable Experience
Get Feedback
⏤
#3
To summarize
⏤
⏤
⏤
⏤
http://bit.ly/communitybuilding1week
Thank You!
Viral Velocity
How to Build Buzz at Record Speed
Why Community-Building & Event Marketing Are the Most Powerful Channels for Getting & Growing Loyal Audiences
Why Community-Building & Event Marketing Are the Most Powerful Channels for Getting & Growing Loyal Audiences
Why Community-Building & Event Marketing Are the Most Powerful Channels for Getting & Growing Loyal Audiences
Why Community-Building & Event Marketing Are the Most Powerful Channels for Getting & Growing Loyal Audiences
Why Community-Building & Event Marketing Are the Most Powerful Channels for Getting & Growing Loyal Audiences
Why Community-Building & Event Marketing Are the Most Powerful Channels for Getting & Growing Loyal Audiences
Why Community-Building & Event Marketing Are the Most Powerful Channels for Getting & Growing Loyal Audiences
Why Community-Building & Event Marketing Are the Most Powerful Channels for Getting & Growing Loyal Audiences
Why Community-Building & Event Marketing Are the Most Powerful Channels for Getting & Growing Loyal Audiences
Nächste SlideShare
Wird geladen in …5
×

Why Community-Building & Event Marketing Are the Most Powerful Channels for Getting & Growing Loyal Audiences

77 Aufrufe

Veröffentlicht am

Apresentação VASIL AZAROV, Growth Marketing Conference, no Expo Fórum Digitalks 2019 | LISBOA, PORTUGAL

Veröffentlicht in: Bildung
  • Als Erste(r) kommentieren

  • Gehören Sie zu den Ersten, denen das gefällt!

Why Community-Building & Event Marketing Are the Most Powerful Channels for Getting & Growing Loyal Audiences

  1. 1. Growth Marketing Keynote Lisbon, Portugal March 21, 2019
  2. 2. Agenda
  3. 3. Community Building & Event Marketing ENGAGE Data-Driven Strategies & Tactics ACQUIRE Creating Viral Buzz GROW
  4. 4. Data Driven Growth Key Metrics and Essential Hacks for Growing a Business
  5. 5. Event Marketing & Community Building The Most Powerful Channels for Getting & Growing Loyal Audiences
  6. 6. Quick Poll
  7. 7. Agenda
  8. 8. A little bit about our community
  9. 9. Quick Poll
  10. 10. Quick Poll500+ events 100K+ community
  11. 11. ADD PHOTO OF LAST EVENT
  12. 12. Growth Hacking vs. Community Building & Event Marketing
  13. 13. GOALS Customer Acquisition Retention & Monetization Brand Awareness Onboarding Activation
  14. 14. Brand Awareness
  15. 15. Growth Hacking vs. Community Building & Event Marketing
  16. 16. Most effective marketing channels in 2018
  17. 17. Things has changed since then
  18. 18. The average CMO allocates 24% of their total annual budget to live events in order to connect with customers, educate attendees and generate new leads
  19. 19. Zuckerberg unveiled a new mission for Facebook: “bring the world closer together.”
  20. 20. Getting Started
  21. 21. Get on Meetup.com ⏤ #1
  22. 22. Host an event ⏤ #2
  23. 23. Event as a Product Content, community, brand, speakers, unique value proposition 3 Sales & Marketing Event marketing strategies & tactics, content marketing, sponsorships & ticket sales, pricing, paid & social, media partnerships, PR 2 Experience Agenda, venue, technology, customer success, people, little things that people love & remember 1
  24. 24. Brand Awareness Unforgettable Experience
  25. 25. Get Feedback ⏤ #3
  26. 26. To summarize ⏤ ⏤ ⏤ ⏤
  27. 27. http://bit.ly/communitybuilding1week
  28. 28. Thank You!
  29. 29. Viral Velocity How to Build Buzz at Record Speed

×