Smart Investment in IT Business

www.digital-future.org
Smart Investment In IT Business
Oleksii Vitchenko, Digital Future
Case study of

2
Speaker
Oleksii Vitchenko
Founder of Digital Future
Partner of well-known VC firms
Board Member of UAngel & member of UVCA
Oleksii is is serial tech entrepreneur and venture investor focusing on digital
businesses. He is widely recognized in Eastern Europe for developing
successful companies in e-commerce, digital and tech services. Oleksii is a
smart money investor that offer a highly regarded perspective on innovation
and the startup growth.
Smart Investment in IT Business

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400+ requests for
investment processed
15 successful
investment deals
closed
45 startup events
organized
Investment decision
timeframe
$ 4 500 000 of total
amount invested
Participation in key industry
events
Digital Future: Key Facts
4-6 months
9 month
30 min Minimal timeframe
Average timeframe
Maximum timeframe

4
Create a Successful Tech Startup?
What it takes to
Smart Money

5
Smart Money
Dumb money
D
Smart money
S
Consulting
C
Bulshit talk
B
MONEY
Expertise

6
ExpertiseMoney Courage
Smart Money

7
Types of Investors
D S
CB
MONEY
Expertise
Fools, Friends & Family
VC Funds
Investment Banks
Peer-to-Peer
FaceBook audience
Angel Investors
Corporate VCs
Accelerators
Incubators
Advisors
Board members
Employees
Smart Investors

8
Types of Startups
Hobby / Lifestyle
startups
SMB startups
Venture capital
startups
Social startups Scalable startups
Startups for large
corporations

9
Startup Lifecycle
Idea development
Business model
validation
Building MVP
Scaling

10
Types of Smart Expertise
Networking Sales
Finance
Technical
Business
development
Business processes
Marketing
Legal
Admin & HR
Smart Investment in IT business

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Smart Expertise for Startups
21
Idea development Business model validation
Building MVPScaling
Networking
Experience
Common sense
Business processes
HR
Technical
Administrative
Marketing
Sales
Business development
Finance
Legal
34

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Digital Future helps to find partners, build marketing
processes and acquire customers
Business development and marketing
Digital Future offers experience in b2c and b2b areas that
helps the portfolio companies build efficient sales
processes
Sales processes mapping
Digital Future actively shares experience of traffic generation
gained in a highly competitive e-commerce niches
Traffic generation strategies
Digital Future provides advice on the possible technical
limitations
Technical expertise
Digtal Future offers call-center support or provide other
resources to build support service to their portfolio
companies
Sales and support
Digital Future ensures portfolio companies avoid the most
common mistakes startups make by providing seamless
and timely legal and financial advise
Finance and legal
Digital Future: Smart Money

13
Business in related field Useful insights from day one
Positive feedback from other
investors and startups
Expertise is not concentrated
in one person
Direct access to expertise in key
business areas
Successful investment cases
How to Identify Smart Investor?

14
Jeapie Case Study
Relocation and
«Mivina Time»
Validation of
business model
Pivots Smart Investment
from Digital Future
Revenue growth
M&A Exit
Idea development &
grant

15
Jeapie Case Study
One business model
Network capital
Three founders
Technical MVP
$ 30k grant First-Time-Founders

16
Jeapie Case Study
Little understanding of a
prospective customer
Lack of sales
skills
No understanding of the
further steps
Limited amount of
money
Difficulties with
closing an
investment round
First Challenges
Technology that is
ahead of the market

17
Jeapie Case Study
Digital
Future
Technical expertise
Offered resources for the
development of SDK
Marketing expertise
Validated the idea on different
audiences
Finance expertise
Created planning and
reporting system
Administrative expertise
Provided team with office
space and desks
Entrepreneurial experience in e-commerce
Recognized the value of service Jeapie offers
Knowledge test
Checked if the team can
make a delivery
Business development
expertise
Helped to expand business
network and find partners
Sales expertise
Built sales processes
Legal expertise
Ensured business acquisition deal
structure

slideproject.com 18
Sales team
Developers team
In-house marketing manager and content
manager
Jeapie: Success Story
28 customers
2 strategic partners
Continuous revenue flow
3 prospective buyers

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Advice to Aspiring Entrepreneurs
of Successful Companies
Three Rules

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Quality first!
Beat the competition by offering a superior
quality, not dumped prices
Rule #1:

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Revenue first!
Put revenue growth in the first place, not
the cost reduction.
Rule #2:

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There are no other rules!
Follow #1and #2
Rule #3:

✉ ov@digifuture.orgWe have answers!
Got questions?
Thank you!
ua.linkedin.com/in/ovitchenkoin

Smart Investment in IT Business

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