2. DIRECT MAIL VS. EMAIL
MARKETING
Which one is better?
Direct mail?
Email marketing?
3. ADVANTAGES OF DIRECT
MAIL
Special & Unique
Long shelf-life
Higher delivery rate
Typically 95% deliverable
Higher open rate
95+ percent of all emails are not
even opened
Can help boost ROI
Higher Response
10 to 30 times more effective than
email
Consumers prefer direct mail over
email
More personal
More trustworthy
Less competition
Uncluttered
4. ADVANTAGES OF DIRECT
MAIL (CONT.)
Direct mail generates action
46% read/looked at direct mail
23% visited the sender’s store
location
21% visited the sender’s website
12% called an 800# listed on the
mailer
9% replied via email
More control
You can receive the direct
list
Increase web traffic & online
sales
60% DM recipients were
influenced to visit
promoted website
5. DIRECT MAIL STATISTICS
Direct mail: 3.4% average response rate*
Email: 0.1% average response rate*
Direct mail composes 52.7% of the
national marketing budget
Response rates can reach as high as
6.5%
Nearly 60% of consumers enjoy getting
mail about new products from their
favorite brands
81% of recipients read or scan their mail
daily
*Direct Marketing Association
6. –Jennifer Elwood
Executive Director of Consumer Marketing
American Red Cross
“The direct mail piece is incredibly important. You
can hold it in your hand. You can feel it and touch
it. It provides an opportunity for us to explain
more.”