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Facebook meets Foursquare

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Making both social platforms work for you. Integrating your social presence is key to increasing visitors to your point of sale and engaging conversation with prospective customers.

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Facebook meets Foursquare

  1. 1. FACEBOOK Meets FOURSQUARE Your Business Needs Both Diana Yazidjian www.DFYConsulting.com @dfyconsulting Tuesday, December 10, 2013
  2. 2. Facebook Meets Foursquare – DFY Consulting Source: Comscore 2013 WHY FACEBOOK FOR BUSINESS 83% of time spent on social networks is spent on FACEBOOK
  3. 3. Facebook Meets Foursquare – DFY Consulting Source: Comscore 2013 Quebeckers are hyper social with 3.1M users (#2 in Canada) WHY FACEBOOK FOR BUSINESS
  4. 4. Facebook Meets Foursquare – DFY Consulting FOURSQUARE FEATURES  Location-based application  Location is provided by GPS (satellite positioning)  Users check in as they enter a business place  Each check-in awards the user points and sometimes "badges”  The user who checks in the most often to a venue becomes the "mayor”  Users regularly vie for "mayorships."
  5. 5. Facebook Meets Foursquare – DFY Consulting FOURSQUARE FAST FACTS  Total WW Users: 40M  Check-ins all-time: 3.5B  User Tips Left: 30M  Business Pages: 1.3M  “Free” Marketing Sources: foursquare.com , expandedramblings.com
  6. 6. Facebook Meets Foursquare – DFY Consulting FOURSQUARE CHECK-INS in Urban Areas 24/7 HTTPS://vimeo.com/75413842
  7. 7. Facebook Meets Foursquare – DFY Consulting FOURSQUARE BADGES  Badges earned by checking into venues  Tied to city, venue, event, date or activity  An earned badge remains on user's profile indefinitely.  Handful of introductory badges are earned as milestones in usage. Complete list: http://www.badgeunlock.com/foursquare-badge-list/
  8. 8. Facebook Meets Foursquare – DFY Consulting FOURSQUARE POINTS SYSTEM Source: foursquare.com
  9. 9. Facebook Meets Foursquare – DFY Consulting FOURSQUARE WEB PROFILE PAGE
  10. 10. Facebook Meets Foursquare – DFY Consulting FOURSQUARE MOBILE PAGE
  11. 11. Facebook Meets Foursquare – DFY Consulting WHY FOURSQUARE FOR BUSINESS 93% of storefronts with local channels are on Foursquare. Your customers probably listed your business already. Consumers tell friends where they like to go. They leave tips and photos at their favorite places. You can listen to what your customers are saying and join the conversation CLAIM YOUR BUSINESS NOW! >>>>
  12. 12. Facebook Meets Foursquare – DFY Consulting FOURSQUARE FOR BUSINESS Step 1 – Search and Claim Your Business
  13. 13. Facebook Meets Foursquare – DFY Consulting FOURSQUARE FOR BUSINESS START ENGAGING! >>>>>> Step 2 MAKE IT EASY TO FIND YOU…TELL YOUR SOCIAL NETWORKS YOU ARE ON FOURSQUARE! Credit: Mediapost.com
  14. 14. Facebook Meets Foursquare – DFY Consulting FOURSQUARE FOR BUSINESS START ENGAGING! Step 3 ENGAGE YOUR TEAM AND HAVE THEM CHECK-IN AND SHARE WITH THEIR NETWORKS Credit: Mediapost.com
  15. 15. Facebook Meets Foursquare – DFY Consulting INTEGRATING BOTH WORLDS Posts Check-ins Engagement Untapped opportunities at your business’ fingertips!
  16. 16. Facebook Meets Foursquare – DFY Consulting THANK YOU Helping you increase outreach and multiply business opportunities @dfyconsulting www.dfyconsulting.com

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