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1   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Get Social: Engage Everyone
with Exceptional Experiences
Sabrina Baldoni
Sales Consultant




2   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
In the middle between Social and Experience...
                                Is it better to listen to my favorite
                                band from my iPod or to go to the
                                            live concert?




3   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
The Best Live and Social Experience  !!




4   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Are You Giving Your




    Customers                                                              Employees       Partners

                                                     the Best Online Experience?
5   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Remember the Experience Imperative


MAKE IT PERSONAL                                                                            MAKE IT ENGAGING

                  ACCESSIBLE                                                                     SOCIAL

           RELEVANT                                                                                 INTUITIVE

CUSTOMIZED                                                                                            INTERACTIVE


                                                                            MAKE IT CONSISTENT

 6   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
DELIVERING
                                                                           EXCEPTIONAL
                                                                            CUSTOMER
                                                                           EXPERIENCES



7   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
66%
                                                                             OF SITE VISITORS THINK
                                                                             SOCIAL LOGIN SHOULD BE
                                                                             OFFERED ON WEBSITES*

Customers
  8   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Social Networking Integration
         Facilitate Social Experience and Encourage Interaction




9   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Engage All Your Customers
          Personalize the Site Visitor Experience with Targeting

                                                                               Highlight relevant content to visitor based on
                                                                                interests, past behavior
                                                                               Up-sell or cross-sell to your customers (e.g. ‘You
                                                                                might also like ..’)
                                                                               Narrow content selection down to those options
                                                                                that are the best fit for a given site visitor
                                                                               Create premium content model
                                                                               Offer discounts, promotions or other incentives
                                                                               Conduct A/B testing on your offers and creative




10   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Engaging Your Customer Everywhere
          Multi-channel Online Experiences

                                                                             Detect incoming devices and render device
                                                                              optimized site
                                                                             Supports custom mobile template
                                                                              development
                                                                             In-context editing & preview of website for
                                                                              different device types
                                                                             Leverage Sites targeting for mobile

                                                                             Location-based services




11   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
DELIVERING
                                                                            EXCEPTIONAL
                                                                              BUSINESS
                                                                            EXPERIENCES



12   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Empower Your Business
         Managing Content Across Corporate Sites




                                                                                YOUR
                                                                                LOGO
                                                                                   Menu    Menu    Menu   Menu   Menu   Menu    Menu




                                                                                                                 This is an example text. Go ahead and replace it with your own text. This is an
                                                                                                                 example text. Go ahead and replace it with your own text. This is an example text.
                                                                                                                 Go ahead and replace it with your own text.


                                                                            This is an example text.               NEWS
                                                                            Go ahead and replace it
                                                                            with your own text. This
                                                                            is an example text.


                                                                                                                   Featured product                 On
                                                                                                                                                    sale!




13   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Empower Your Business
         Manage and monitor User-Generated Content




14   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Empower Your Business
         Extend Brand Reach at Minimal Cost




15   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Empower Your Business
      Share & Collaborate is essential to success




                                                                            80% OF FORTUNE 500 EXECUTIVES
                                                                            SAY “COLLABORATION”
                                                                            THROUGHOUT THE ENTERPRISE IS
                                                                            THE KEY TO SUCCESS




16   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Empower Your Business
         Enable emplyees and partners to collaborate




17   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
How do you deliver
         Exceptional Experiences?

         Oracle WebCenter




18   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Oracle WebCenter
            Engage Your Customers. Empower Your Business.




19   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Engaging Customers, Employees & Partners
            is Essential to Driving Business Value
20   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Join the WebCenter Community!

           Are You Part of the Latest Conversations?
                                                                            Oracle WebCenter blog:
                                                                            http://blogs.oracle.com/webcenter

                                                                            Oracle WebCenter Homepage:
                                                                            http://oracle.com/webcenter

                                                                            Oracle WebCenter Newsletter:
                                                                            http://oracle.com/newsletters

                                                                            Twitter:
                                                                            http://twitter.com/oraclewebcenter

                                                                            Facebook:
                                                                            http://facebook.com/webcenter

                                                                            LinkedIn:
                                                                            http://linkd.in/ORCL_Social



21   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
22   Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

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Get social engage everyone with exceptional experiences

  • 1. 1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 2. Get Social: Engage Everyone with Exceptional Experiences Sabrina Baldoni Sales Consultant 2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 3. In the middle between Social and Experience... Is it better to listen to my favorite band from my iPod or to go to the live concert? 3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 4. The Best Live and Social Experience  !! 4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 5. Are You Giving Your Customers Employees Partners the Best Online Experience? 5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 6. Remember the Experience Imperative MAKE IT PERSONAL MAKE IT ENGAGING ACCESSIBLE SOCIAL RELEVANT INTUITIVE CUSTOMIZED INTERACTIVE MAKE IT CONSISTENT 6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 7. DELIVERING EXCEPTIONAL CUSTOMER EXPERIENCES 7 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 8. 66% OF SITE VISITORS THINK SOCIAL LOGIN SHOULD BE OFFERED ON WEBSITES* Customers 8 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 9. Social Networking Integration Facilitate Social Experience and Encourage Interaction 9 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 10. Engage All Your Customers Personalize the Site Visitor Experience with Targeting  Highlight relevant content to visitor based on interests, past behavior  Up-sell or cross-sell to your customers (e.g. ‘You might also like ..’)  Narrow content selection down to those options that are the best fit for a given site visitor  Create premium content model  Offer discounts, promotions or other incentives  Conduct A/B testing on your offers and creative 10 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 11. Engaging Your Customer Everywhere Multi-channel Online Experiences  Detect incoming devices and render device optimized site  Supports custom mobile template development  In-context editing & preview of website for different device types  Leverage Sites targeting for mobile  Location-based services 11 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 12. DELIVERING EXCEPTIONAL BUSINESS EXPERIENCES 12 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 13. Empower Your Business Managing Content Across Corporate Sites YOUR LOGO Menu Menu Menu Menu Menu Menu Menu This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text. This is an example text. NEWS Go ahead and replace it with your own text. This is an example text. Featured product On sale! 13 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 14. Empower Your Business Manage and monitor User-Generated Content 14 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 15. Empower Your Business Extend Brand Reach at Minimal Cost 15 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 16. Empower Your Business Share & Collaborate is essential to success 80% OF FORTUNE 500 EXECUTIVES SAY “COLLABORATION” THROUGHOUT THE ENTERPRISE IS THE KEY TO SUCCESS 16 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 17. Empower Your Business Enable emplyees and partners to collaborate 17 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 18. How do you deliver Exceptional Experiences? Oracle WebCenter 18 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 19. Oracle WebCenter Engage Your Customers. Empower Your Business. 19 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 20. Engaging Customers, Employees & Partners is Essential to Driving Business Value 20 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 21. Join the WebCenter Community! Are You Part of the Latest Conversations? Oracle WebCenter blog: http://blogs.oracle.com/webcenter Oracle WebCenter Homepage: http://oracle.com/webcenter Oracle WebCenter Newsletter: http://oracle.com/newsletters Twitter: http://twitter.com/oraclewebcenter Facebook: http://facebook.com/webcenter LinkedIn: http://linkd.in/ORCL_Social 21 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  • 22. 22 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.