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A case study on emu farming in anand
1. A
CASE STUDY ON
EMU FARMING IN A NAND
DISTRICT OF
G UJARAT STATE .
Prepared by :
DhavalKumar K Padhiyar
2. F LOW OF PRESENTATION
Introduction
Objective
What is Emu ?
What are the products of Emu and their uses?
Emu farming in India
Establishment of Emu farming project
Conclusion
References
DHAVAL K PADHIYAR MBA-IAB
3. I NTRODUCTION
Emu farming is an emerging concept and diversifying
conventional poultry industry.
This case study is based on the emu farming done by Emu
Gujarat research and development centre which is biggest
farm in Gujarat.
The owner of the farm is Mr. Mahesh Patel
The business is being handled by Mr. Priyank Patel
The natural alternative livestock business that has grown with
the idea of doing the Business Naturally was started in the
year 2007 in Village Ratanpura, District, Anand, India with
30 pairs of Emu birds and increased to more than 780 pairs of
good breeders over a period of 5 years
DHAVAL K PADHIYAR MBA-IAB
4. C ONT …
A key growth being its Services offered to the customers
round the clock and being a significant player in the
emerging Emu Industry has provided more than 6000 Emu
birds and became a leader to set up more than 27 farms in
3 different states.
Dr. Mahesh Patel, the Founder of SETU Emu Farms,
founded the NGO in the year 2002. Under his dynamic
leadership, SETU has emerged as a leading Emu Farm
driven by its own strategies of maintaining the Client
Relationship and Technical Assistance round the clock.
DHAVAL K PADHIYAR MBA-IAB
5. OBJECTIVES
To study emu farming in Anand
To study about emu products and its uses.
Study of emu business plan and income.
To study about current market scenario of emu
farming in Anand.
DHAVAL K PADHIYAR MBA-IAB
6. W HAT
IS EMU
?
The Emu is the largest native bird to Australia and the second
largest flightless bird in the world, surpassed only by ostrich.
The genus and species name of the Emu are Dromaius
Novaehollandiae.
Emu birds are members of the ratite family along with Ostrich,
Kiwi etc.
Emu’s are raised throughout the world and have adapted to a
variety of conditions ranging from the cold winters to the
extreme heat.
Normally Emu's lives up to the age of 30 years.
The Emu is a friendly bird, which can easily live in the grassy
plains and dry open farms.
DHAVAL K PADHIYAR MBA-IAB
Emu height is 5 and 6 feet and weigh between 45 to 60 Kg.
8. E MU
EGGS
A mature Emu can lay 10 to 60 eggs in a year
The season of laying eggs is October to march.
Each Emu egg weigh 400 to 600 g with length of 15
to 19 cm and width 16 to 18 cm.
The current price of 1 Egg of emu is 1200-2000
INR.
DHAVAL K PADHIYAR MBA-IAB
9. E MU
CHICKS
Emu chick weighs approximately 70% of emu egg
weight, Emu chick breeds naturally or by using incubator
at temperature of 37-40 degree centigrade.
Average incubation time ranges from 48 to 52 days.
Price of Emu chicks vary depending on its age.
DHAVAL K PADHIYAR MBA-IAB
10. C URRENT
PRICE OF
EMU CHICKS IN
G UJARAT
Age
Price/pair (INR)
3 -4 month
6,000
6 month
8,000
12 month
14,000
18 -24 month
23,000 *
2-3 years
27,000 *
3-4 years
36,000 *
* The birds are being sold with buy back agreement
DHAVAL K PADHIYAR MBA-IAB
11. E MU
OIL
Traditionally Emu oil has been used for treatment of muscle and
joint pains. Clinical experience with Emu oil has shown that its
two major benefits are its anti-inflammatory properties and its
ability to penetrate the skin.
A mature emu having weight of 60- 70 kg can produce 6 to 10
liter of oil.
Research and development of Emu oil using in cosmetics and
pharmaceuticals is rapidly expanding
Price of emu oil is 3000-4500 INR.
DHAVAL K PADHIYAR MBA-IAB
12. E MU M EAT
“Low on cholesterol, high on protein”
The most important is of course, its meat which is 97 to 98%
fats free. Emu meat is rich in proteins; it contains plenty of
iron, vitamin B-12, hence as the modern research shows
'emu meat is an excellent diet for people suffering from
heart–ailments
Each bird can yield about 25 kg of meat.
Emu
Chicken
Lean Pork
Lamb
Fats (g)
2.4
3.5
25.0
23.4
Protein (%)
20.9
20.1
20.2
16.6
Energy (kcal)
446.5
125.0
147.0
NA
Iron(mg)
3.0
1.0
1.0
1.55
80.0
65.0
73
Price of emu meat vary from 400 to 1200 INR/ Kg.
DHAVAL K P (mg)
CholesterolADHIYAR MBA-IAB
51.7
13. EMU – F EATHERS ,
S KIN / LEATHER , N AILS
Emu Feathers are double quilted, attractive and velvety to
the touch. They are soft, light and non-allergic, which makes
them the ideal material for fashion industries, art and craft
industries.
Emu Skin is very soft and smooth; hence it has a great
demand in international leather industry for producing new
fashionable goods. A fully grown up bird can yield 6 to 8 sq.
ft. leather
Emu Nails are polished, finished and designed in different
ways to be used as various jewelry pieces for woman
DHAVAL K PADHIYAR MBA-IAB
14. E MU
FARMING IN I NDIA
The Government as per 1972 forest animal husbandry act for
protection and raring of forest animals, has permitted Emu farming
which offers great opportunity for foreign investments and export.
From a single farm in 1996, there are today 1000 emu farms in 14
states, with a majority of them in Andhra Pradesh, Maharashtra and
other progressive states of India. The reason for the growth of emu
farms today is the increasing demand for the bird’s meat and oil,
which is believed to have medicinal properties, especially for treating
joint pains. The population of Emu in India is above 2 lakhs.
There are around 40 Emu farms in Gujarat; that includes Surat,
Palanpur, Mehsana, Vadodara, Anand, Rajkot, Bhavnagar and Kheda.
DHAVAL K PADHIYAR MBA-IAB
15. EMU A SSOCIATIONS IN
I NDIA
Indian Emu Association, Hyderabad
National Emu Association, Mumbai
Maha Emu Association, Baramati, Maharashtra
Emu Farmer Association, Pune
DHAVAL K PADHIYAR MBA-IAB
17. R EQUIREMENT
OF
EMU
PAIR IN
FOR ESTABLISHMENT
FARM
FOR
MINIMUM
10
A NAND
Land: For minimum 10 pairs of Emu (20 birds) minimum land
requirement of land is 100X50 sq ft. land. This land requirement is
for mature emus. The land requirement is same for emu chicks
because they require space for running for their better growth.
Fencing and small shelter :Fencing should be of welded wire or
should be chain link with opening of (2 inch X 2 inch) non
climbing wire. The height of fence should be 6 feet.
Normally in India two types of Emu pen (fencing) have been
observed.
1.
One pair per pen = size (10X50) square feet
2.
Colony pen= size (50X100) square feet for 10 pairs=5000 square
feet.
The size of shelter can be of 200 to 400 sq feet for 10 pairs. Which
can be made of coconut leaves or asbestos sheet or plastic sheet.
DHAVAL K PADHIYAR MBA-IAB
18. C ONT …
Water :Mature Emu needs 4-6 liter of clean water
daily, one should make sure that a bird have access to
clean fresh drinking water as daily water intake for each
bird is most crucial for proper feed utilization and feed
digestion
Feed : Emu need balanced diet for their proper growth
and reproduction, in commercial farms average feed
intake per Emu is 450g to 900 g. daily depends on
breeding and non-breeding seasons. Emu eats Fruits,
flowers, insects, seeds and green vegetables, stone, shell
etc. Emu require 3 times food per day.
DHAVAL K PADHIYAR MBA-IAB
19. C ONT …
Incubation and hatching facility :The incubation
period of Emu eggs is 48 to 52 days. Length and
successful incubation is greatly influenced by
maintaining proper temperature and humidity in the
incubator.
Labour: Single person can handle up to 100-400 of
Emu birds.
DHAVAL K PADHIYAR MBA-IAB
20. F INANCIAL ASSISTANCE
With a view to diversify poultry industry, the Centre has
launched Poultry Venture Capital Fund. "As part of this
scheme, 50 per cent of the loan availed from banks is
interest-free, once emu-farming project is approved by
NABARD.
For obtaining bank loan, the farmer should apply to the
nearest branch of a Commercial or Cooperative or
Regional Rural Banks in their area in the prescribed forms
which is available in the branches of financing banks.
Minimum 15% of down payment has been considered to
be collected from the beneficiaries and maximum 85% of
total finance outlay is considered as bank loan.
DHAVAL K PADHIYAR MBA-IAB
21. R EPAYMENT
OF LOAN
The loan can be repaid within 7 years in suitable
monthly installments(6 installment /year) during
October to march only.
The project report should be attached with land/
property paper (7/12 *8A) training certificate,
buy back guarantee or agreement.
DHAVAL K PADHIYAR MBA-IAB
22. (A)F IXED CAPITAL
INVESTMENT FOR 10 PAIRS
Fixed Capital investment
Rate(INR)/unit
Total amount (INR)
Fencing (1800 sq feet)
20
36000
Emu shelter
3 month old bird, (vaccinated
,gender checked)
10000
6000
60000
Feed and water post
5000
Water source (tube well)
60,000
Insurance of birds
7%
4,200
Emu transportation cost
16000
Total
1,91,200
DHAVAL K PADHIYAR MBA-IAB
23. ( B )W ORKING CAPITAL
FOR INITIAL 15 MONTH
First 15 month working Rate (INR)/unit
capital
Total (INR)
Labour charge
2000/month
30,000
Average feed 600 g per 18/kg
bird per day; per month
cost =(30x20x0.600)
6480/month
97,200
Per bird per month cost 324/bird per
month
---
Consulting charges
45,000
3000/month
Vitamin, medicine etc
5,000
Total
1,77,200
Total capital requirement= A+B =3,68,400/- INR
DHAVAL K PADHIYAR MBA-IAB
24. A NNUAL RECURRING
EXPENSES FOR 10 PAIR
OF EMU
Particular
First 15
months
2nd year
12
months
3rd year
12
months
4th year
12
months
5th year
12
months
6th year
12
months
Feeding
charges(INR)
97200
97200
97200
97200
97200
97200
Labour
charges(INR)
30000
24000
24000
24000
24000
24000
Other misc
expenses
(vitamin, mineral
etc) (INR)
5000
5000
5000
5000
5000
5000
Total (INR)
1,32,200
1,26,200
1,26,200
1,26,200
1,26,200
1,26,200
DHAVAL K PADHIYAR MBA-IAB
25. A NNUAL
I NCOME
FROM
PROJECT
particulars
1st year
Sale of eggs@ 1200 per egg; 15 eggs
by each pair=150 egg from 1st laying
year .(INR)
1,80,000
20 eggs by each pair=200 egg from 2nd
laying year (INR)
30 eggs by each pair=300 egg from 3rd
laying year (INR)
2nd year
3rd year
4th year
5th year
6th year
2,40,000
3,60,000
35 eggs by each pair=350 egg from 4th
laying year (INR)
40 eggs by each pair=400 egg from 5th
laying year(INR)
40 eggs by each pair=400 egg from 6th
laying year (INR)
Total income from 1st to 6th year is 21,60,000/- INR
Value of live bird =45000x10 =4,50,000/- INR
DHAVAL K PADHIYAR MBA-IAB
Total =26,10,000/- INR
4,20,000
4,80,000
4,80,000
26. A NNUAL PROFIT
Particular
1st year
2nd year
3rd year
4th year
5th year
6th year
Total annual
income
1,80,000
2,40,000
3,60,000
4,20,000
4,80,000
4,80,000
Total annual
recurring
expenses
1,32,200
1,26,200
1,26,200
1,26,200
1,26,200
1,26,200
Annual gross
surplus
47,800
1,13,800
2,33,800
2,93,800
3,53,800
3,53,800
Total gross profit in laying years =13,96,000 /- INR
Live birds value
=4,50,000 /- INR
Total
=18,46,000 /- INR
DHAVAL K PADHIYAR MBA-IAB
27. M ARKET
FOR
EMU
PRODUCTS
The Emu Market in India is very fragmented and there is
very little access to information about buying or selling of
Emus and their products.
The main market for Emu meat, oil and eggs are
Maharashtra, Haryana, Andhra Pradesh , Tamilnadu,
Karnataka, Kerala, Punjab and Andaman Nicobar.
The market for Emu products is in developing stage
Currently there is no such market available for Emu
products in Gujarat except egg and chicks
The current scenario is that of buy back of eggs and
selling of chicks.
DHAVAL K PADHIYAR MBA-IAB
29. CONCLUSION
For the farmers having less land(1 vigha or less) or
having land in small parts can establish emu farm,
labour requirement is very less as well as it is
profitable business. Scope of Emu farming is very
bright in Gujarat.
Setu seva emu farm provides consultancy for
establishment of the project.
The key step for increased egg and bird production
is GOOD FEED management and GOOD FARM
ENVIRONMENT with good Farmed birds
DHAVAL K PADHIYAR MBA-IAB
30. R EFERENCES
Dr Esakkimuthu V., Dr Srinivasa T., Dr. sethuraman
B.,(2008) “Emu farming : status and Challenges”, Technical
digest issue 11, january 2008, NABARD
http://www.agricultureinformation.com/forums/questionsanswers/84020-emu-farming-profitable-business-2.html
accessed on 20/04/2013
www.emugujarat.com accessed on 01/04/2013
www.emufarmstamilnadu.com/emu-farming-projectreport.html accessed on 04/04/2013
http://www.emufarmingindia.com/buy_and_sell.html
accessed on 29/04/2013
www.tallbirdemu.com accessed on 25/04/2013
DHAVAL K PADHIYAR MBA-IAB