Good Design-thinking tools.pdf

Dharam Mentor
Dharam MentorBrand Strategist | Design Director | Mentor | Educator | Master's in Branding, University of the Arts London | Founder Visual Research Lab London | operate from London and Mumbai at Visual Research Lab London
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Good Design-thinking is Good Business Good Design-thinking Good Business-thinking Innovation Mindset Management Mindset
Big Brand Idea Big Brand Idea and manifestation (touch points) Brand Elements/Ambassador Brand Communication Brand Packaging & other touch points Target customer’s specific needs: Brand Positioning Brand goal Brand purpose Brand promise
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Good Design-thinking tools.pdf

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Dharam Mentor

Dharam Mentor
Dharam MentorBrand Strategist | Design Director | Mentor | Educator | Master's in Branding, University of the Arts London | Founder Visual Research Lab London | operate from London and Mumbai at Visual Research Lab London

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Good Design-thinking tools.pdf

  • 1. Good Design-thinking is Good Business Good Design-thinking Good Business-thinking Innovation Mindset Management Mindset
  • 2. Big Brand Idea Big Brand Idea and manifestation (touch points) Brand Elements/Ambassador Brand Communication Brand Packaging & other touch points Target customer’s specific needs: Brand Positioning Brand goal Brand purpose Brand promise